GWM Cannon Alpha 2026 News

Sharp price for new Ford Everest fighter
By James Cleary · 17 Aug 2026
GWM Australia has released pricing and detailed specifications for new 3.0-litre turbo-diesel powered versions of its Cannon Alpha dual cab ute and three-row Tank 500 SUV.And the Chinese brand is clearly determined to upset the established order amongst competitors for both models with aggressive price positioning and a value-focused list of included features accompanying their enhanced powertrain performance.Close to two years ago the petrol-electric BYD Shark 6 offered an instantly popular hybrid ute alternative and Chery’s soon-to-arrive Stockman will offer diesel-electric hybrid power.But while those newcomers have been thinking outside the box, GWM has stayed squarely within it, launching its all-new 170kW/620Nm 3.0-litre turbo-diesel four-cylinder engine as a shot across the bows of the market-leading Ford Ranger, Toyota HiLux and Isuzu D-Max.In a launch statement, GWM said, “The message is simple: Australians still want diesel power, and GWM is giving them more of what they want, for less.“Both models will be priced thousands of dollars below comparable competitors, delivering a level of performance, specification and value designed to challenge the established market leaders,” it said.And it’s worth noting GWM is running with an introductory offer of a $2000 drive-away cash bonus or $2000 fuel card on these models until October 30, 2026.GWM is keen to highlight local development work to optimise the new engine’s performance, led by the brand’s Lead Product Dynamics and Integration Manager, Rob Trubiani.In fact, GWM said Australian and Chinese engineering teams have put the vehicles through “an extensive development program focused on optimising performance, refinement and durability for Australian drivers, including ride and handling, engine and transmission calibration, towing performance and software.”The 3.0-litre four produces 26 per cent more power (+35kW) and 29 per cent more torque (+140Nm) than the 2.4-litre turbo-diesel in supersedes. But despite the higher outputs, GWM is claiming combined cycle fuel efficiency of 7.3L/100km for the Cannon Alpha (substantially lower than the 2.4L’s 8.9L/100km) and 7.1L/100km for the Tank 500.Braked trailer towing capacity is 3500kg for both models (up from 3000kg for the Tank 500)  Confirming the pricing and spec details, GWM Australia Chief Operating Officer John Kett said, “When you look at the Cannon Alpha and Tank 500 against the established volume players in their respective segments, the difference is clear. “We’re offering a higher level of standard specification, more performance and more technology, while asking customers to pay thousands of dollars less.“That is a proposition we believe Australian customers will find very compelling,” he said.Coffee OS (intelligent cockpit system)14.6-inch central touchscreen (up from 12.3-inch)12.3-inch colour digital instrument clusterWireless Apple CarPlay and Android AutoGWM App (vehicle status and selected functions controlled via smartphone)Full ADAS (Advanced Driver Assistance Systems) suite18-inch alloy wheelsSide stepsRoof railsAuto LED headlights with DRL + electric levellingLED tail-lightsFront grille – chromePower fold exterior mirrorsKeyless entryRear privacy glassOne piece tailgateSpray on tub linerFull-size spare (steel)Synthetic leather trimPower front seatsDual-zone climate controlSix-speaker audioAdaptive cruise controlSeven airbagsBlack styling treatmentFront diff lockPanoramic sunroofFull-size alloy spare60/40 split tailgateNappa leather accented trimHeated and cooled front seats (with massage)Head-up display10-speaker audioFront and rear diff locksLow-range transfer caseAll-terrain mode selection18-inch alloy wheelsElectric sunroofSynthetic leather trimPower front seatsDual-zone climate controlAmbient lighting (seven-colour)Eight-speaker audioBlack styling treatmentNappa leather accented trimHeated and cooled front seats (with massage)Head-up displayAmbient lighting (64-colour)Heated steering wheel12-speaker audioActive noise cancellingPre-orders for the GWM Cannon Alpha and Tank 500 3.0-litre turbo-diesel models are open now with cars scheduled to arrive in dealerships from mid-September.
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BYD Shark 6's biggest threat
By Tim Gibson · 24 May 2026
Plug-in hybrid utes are taking over the diesel dominated segment in Australia.There has been an influx of PHEV utes into the Australian market.The BYD Shark 6 has captivated buyers' attention, but it faces increasing competition from Chinese rivals such as the GWM Cannon Alpha, along with the Ford Ranger Hybrid.With these utes chasing higher payloads and towing capacities, they are battling against each other to be the dominant player in a still emerging segment.The JAC Hunter is the latest entrant, joining with a competitive price tag and performance figures.How does the Shark 6's latest predator shape to the rest of the competition?Pricing The Hunter will enter the Australian market at a price of less than $50,000, making it the cheapest PHEV ute to date. The BYD Shark 6’s cheapest pick-up variant starts from $57,900, with the Canon Alpha a small step up at beyond $60,000. The Ford Ranger PHEV has had a recent price cut, with a new entry-level XL variant arriving to slip between the Hunter and Shark 6 at $59,000 drive-away.Engine and efficiency *Driving range figures not provided by Ford Australia but calculated over several CarsGuide road tests once battery had been depleted. Ford Australia has been contacted to obtain driving range figures. The JAC Hunter leads the way for power with 360kW for its 2.0-litre turbo-petrol engine and dual electric motors, with an official torque figure still be revealed.The Shark 6’s 1.5-litre turbo-petrol engine and dual electric motors pumps out 321kW, which betters the 2.0-litre engine and single motor from the Cannon Alpha. GWM’s PHEV ute beats the Shark 6 on torque.A new Shark 6 Performance variant is coming soon with a more powerful 2.0-litre turbocharged four-cylinder engine. It produces total system outputs of 350kW and 700Nm, and boosts towing to 3500kg, but is $5000 more than the Premium version.Ford’s Ranger PHEV has a 2.3-litre unit, producing 207kW - the least power of any of its competitors, despite competitive torque. For the purposes of a consistent comparison, more generous NEDC figures have been used where possible. NEDC testing is generally more lenient than WLTP, so real-world experience may not match up to the numbers. The important fuel efficiency figure is edged out by the Hunter at 1.6L/100km, but the GWM Cannon Alpha is not far behind at 1.7L/100km. The Shark 6 offers fuel efficiency of 2.0L/100km, with the Ford Ranger at 2.9L/100km. While BYD is the only brand to advertise its fuel use figure without a fully charged battery, it highlights the general importance of these utes having the battery charged to achieve low fuel efficiency figures.JAC has confirmed the Hunter will have an electric-only driving range of 100km from its 31kWh battery, with a total range of 1005km. The Shark 6 has a 30kWh battery, with a total driving range of 800km, and an all-electric range of 100km.The Cannon Alpha has a bigger 37kWh unit, boosting range to 1060km total and 115km for electric-only.The Ranger PHEV has a significantly smaller 12kWh battery, offering an all-electric driving range of 49km, according to WLTP standards. This also means it has the least driving range of the four. BYD’s cheapest Shark 6 pick-up variant is the only one of the PHEV utes to not offer 3500kg braked towing capacity, although there is a more expensive performance variant offering this. The Ranger has the most payload in this group, with the Hunter coming in close, followed by the Shark 6 and then the Cannon Alpha.Verdict The JAC Hunter will launch in Australia with the cheapest price for a PHEV ute by some margin, and also comes in with strong performance figures. Ford's recent price cuts make the Ranger Hybrid a more compelling proposition.But the Shark 6 remains the leader of the PHEV ute market, but with more competitors coming, it could be about to change. GWM will release a cheaper, smaller Cannon ute in the coming weeks.Chery is not too far away from launching a diesel PHEV ute, which will add further choice for buyers. 
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Proof diesel and petrol cars are done for
By James Cleary · 07 May 2026
Year-to-date registration data from the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council (EVC) show ‘electrified’ passenger and light commercial vehicles have crossed a significant tipping point to become a more popular choice than traditional diesel and purely petrol-powered internal combustion engine (ICE) options in Australia.To the end of April, sales of battery electric, hybrid and plug-in hybrid vehicles stood at 50,976 units, a 79.2 per cent increase on the same four-month period in 2025 (28,448 units).At the same time, sales of ICE vehicles (including light commercials but not heavy trucks) have dropped 35.9 per cent from 64,991 in 2025 to 47,813 units this year.Tellingly, sales of pure battery electric vehicles (BEVs) have grown by just over 100 per cent, with key players BYD up 110.8 per cent (25,243 vs 11,974) and Tesla 49.9 per cent year-on-year (8485 vs 5660).Individual (higher volume) stand-out BEV models include the BYD Sealion 7 and Dolphin, Geely EX5, Kia EV3, Tesla Model Y and Toyota bZ4X.And when it comes to hybrids, thanks to better supply of the new-generation version, the ever-popular Toyota RAV4 has come up to its more usual monthly sales rate and has been joined by its big-brother LandCruiser 300 Hybrid.Add in other relatively recent hybrid arrivals like the Chery Tiggo 4 Hybrid joining now established disrupters like the BYD Shark 6 and GWM Cannon Alpha and hybrid sales are set to expand even further. Clearly, April 2026 marked a historical moment in time for the Aussie new vehicle market.
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BYD Shark 6 to face two new rivals from LDV
By Byron Mathioudakis · 06 May 2026
LDV is set to muscle in on the rapidly-expanding plug-in hybrid electric vehicle (PHEV) ute segment in Australia with a two-pronged strategy covering all bases and budgets.Unveiled in Beijing late last month, the T70 PHEV and Terron 9 PHEV are both expected to land locally sometime next year, though importer Ateco Automotive has yet to confirm this.The cheaper of the two will be the T70 PHEV. As a substantial update of the existing, 10-year-old T60 ute (it may retain the old name for Australia), it is expected to match and even undercut other similarly-electrified dual-cab utes also from China.These include the just-announced JAC Hunter PHEV that starts from $50,000 before on-road costs, the GWM Cannon PHEV that is due in Australia from August with pricing yet to be confirmed, as well as the as-yet-unnamed Chery ‘KP31’ that is being prepared for launch in a few months.Meanwhile, the Terron 9 PHEV will be the more-premium choice, taking on the BYD Shark 6 PHEV that kicks off from $57,990 before on-road costs in Premium grade (though a recently-released Cab Chassis version costs $2000 less).GWM’s larger second ute option, the Cannon Alpha PHEV that starts from $61,490 drive-away in base Lux guise, as well as the coming Nissan Frontier Pro PHEV, may also be in the larger LDV PHEV’s crosshairs.In contrast, Australia’s best-selling vehicle over the past two years, the Ford Ranger, is not even in the hunt against these Chinese alternatives, with the PHEV (imported from South Africa instead of Thailand like the rest of the range) commencing from $71,990 before on-road costs in XLT specification, soaring to $86,990 for the Stormtrak flagship.Despite anticipated sharp pricing, the LDV’s powertrain promises to be advanced, combining a petrol engine and an electric motor to offer both mechanical and electric four-wheel-drive capability.Other PHEV details, including powertrain outputs, battery size and range, will be revealed at a later stage.So, what are the other changes to the latest, facelifted T60/T70 series?More than just a makeover, it appears that almost every exterior panel is new from the windscreen forward and the rear window-back, including the sheetmetal and nose cone.And while the basic centre section carries over, the interior has also come in for a complete redesign, with its restyled dashboard incorporating a sizeable central touchscreen/instrumentation display, mimicking that of the Terron 9.Speaking of which, the latter is also set to donate its 163kW/520Nm 2.5-litre four-cylinder turbo-diesel engine to the smaller ute, replacing the 160kW/500Nm 2.0-litre unit as found in the existing T60 in Australia. Whether the same power and torque outputs also carry through is not known at this stage.The coming PHEV is not the first electrified LDV ute to be sold in Australia.The existing T60 has gone down in history as the first ute to offer a battery electric vehicle (EV) option as the eT60 back in 2022.But stratospheric pricing (from nearly $100,000), rear-drive only (so no 4x4 availability) and low carrying capacity scuppered any chance of success, leading to the EV's discontinuation in 2024. That failure seems to have also delayed the eTerron 9 EV indefinitely.LDV is unlikely to make the same mistakes with either the Terron 9 PHEV or T60/T70 PHEV if/when they get the green light for Australia.Watch this space.
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Most fuel efficient diesel utes
By Tim Gibson · 06 Apr 2026
Utes have been affected substantially by increasing fuel prices, thanks to their large fuel tanks and often thirsty turbo-diesel engines.Diesel fuel prices have jumped to more than $3 per litre, making filling up a diesel ute more expensive than ever.CarsGuide has compiled a list of all the diesel dual-cab pick-up utes on sale, calculating the yearly cost of each at $3.07 per litre (the average price in NSW on 31/3/26) over 15,000km.Isuzu Ute’s D-Max and Mazda BT-50 2.2-litre turbo-diesel variants are the efficiency leaders. The mechanically identical pair of utes cost $3038.02 in fuel in a year, averaging 6.6L/100km.The Ford Ranger’s single turbo-diesel 2.0-litre is next on the list, averaging 6.9L/100km, which equates to $3177.45 over 15,000km. The new mild hybrid Toyota HiLux also has a competitive efficiency figure of 7.1L/100km, which is a little cheaper in fuel than the standard turbo-diesel variants. Three-litre variants of the BT-50 and D-Max vary in cost, given fuel consumption fluctuates between 7.1L/100km and 7.8L/100km depending on the variant.The KGM Musso is one of the thirstiest of the utes, with its up to 9.0L/100km, costing more than $4000 over the course of a year.  The GWM Cannon Alpha diesel was the other ute to exceed the $4000 mark. Concluding the list are the gas guzzling full-size American pick-ups, in Ram’s 2500 and the Chevrolet Silverado HD. Both have V8 diesel engines with a capacity of more than 6.0-litres, meaning they cost more than $7000 over the course of a year.2026 ute fuel figures Australia  *Dependent on variant**Ram does not provide official figures for fuel consumption. This figure is sourced from CarsGuide's real world testing.***Chevrolet does not provide official figures for fuel consumption. This figure is sourced from CarsGuide's real world testing.
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The utes to beat high fuel prices
By Tim Gibson · 31 Mar 2026
The demise of the diesel ute is approaching.The walls are closing in on the conventional ute as diesel fuel prices soar and the federal government's National Vehicle Efficiency Standard (NVES) starts to bite, signalling the days of the diesel ute might be numbered.The ute is the last refuge for diesel engines in the Australian car industry, with most brands already shifting to petrol, hybrid and electric in other segments.Electrified utes have been gathering momentum in recent years as they look to take the place of traditional diesel power.Here is a list of those which could take diesel's ute crown.BYD Shark 6 PHEVThe Shark 6 has already proven its threat to the diesel ute since it went on sale in late 2024, seeing surging sales.Its sharp price tag at $57,900 (before on-road costs) makes it a cheaper option as a plug-in hybrid ute, and it is competitive with some diesel utes.The Shark 6 uses a 1.5-litre turbo-petrol plug-in hybrid set-up, meaning it is far cheaper to run than its diesel rivals (so long as you keep the battery charged).It also packs 321kW and 650Nm, despite modest towing and carrying capacity.It has made a solid impression in its time in Australia, being BYD’s best-selling car in 2025 - form it has carried into this year.Chery KP31 diesel PHEVAustralia will be one of the first markets to see the KP31 when it launches Down Under this year.Technically, the codenamed KP31 is still a diesel, but it does come with plug-in hybrid assistance, and there is a petrol plug-in coming in 2027.Diesel adds a different flavour to the PHEV game in Australia, with it overcoming the lugging and carrying limitations of petrol PHEV models such as the Shark 6.While there is no official news on the power output of the 2.5-litre turbo-charged engine and electric motor, Chery has confirmed it will have a 3500kg braked towing capacity and a 1000kg payload.There will also be multiple locking differentials for rugged off-road ability, which is something missing from the Shark 6.GWM Cannon Alpha PHEV and GWM Cannon PHEVGWM will be the only brand to have two plug-in hybrid utes on sale in Australia by the end of this year.It already has the Cannon Alpha PHEV on sale, with a starting price of $61,490 drive-away. The 2.0-litre turbo-petrol set-up produces 300kW and 750Nm.The smaller Cannon PHEV recently revealed in China is not too far away, and will offer the brand a cheaper alternative to the larger and more premium Alpha.While the Cannon PHEV keeps a 3500kg towing capacity, its 2.0-litre turbo petrol engine and electric motor only produces 185kW.Ford Ranger PHEVThe best-selling Ford Ranger received a plug-in variant in the middle of 2025 in Australia, and starts from $71,990 (before on-road costs).The 2.3-litre four-cylinder turbo-petrol plug-in hybrid set-up pumps out 207kW and 697Nm, with maximum payload of 973kg depending on the variant. It has a braked towing capacity of 3500kg.Its hefty comparative price tag means diesel sales still far outweigh their electrified sibling.KGM Musso EVThe KGM Musso EV is one of the only new electric utes on sale in Australia, with a drive-away price of $60,000.It comes in two-wheel and all-wheel drive variants, producing up to 266kW and 630Nm.Its 81kWh battery offers a maximum all-electric driving range of 380km, with 10-80 per cent fast charging taking 36 minutes.It only comes with a payload of 905kg and a braked towing capacity of 1800kg.Toyota HiLux BEVAn electric version of the HiLux is a highly-anticipated new model of Toyota’s lineup, with potential to build on the success of the diesel HiLux in a new electrified era.Initial numbers don't paint a pretty picture. It has a provisional 2000kg braked towing capacity, less than the 3500kg on diesel alternatives, including the HiLux. It also only has a payload of 715kg.The other potential drawback on the electric HiLux is that it has a driving range of just 240km from its 59kWh battery, according to WLTP testing.Expect to see the HiLux BEV in Australia soon.MG U9 EVThe U9 electric ute has just been approved for sale in Australia and will hit showrooms in the near future.It comes with a total system output of 325kW from a dual motor set-up and offers 430km of driving range (WLTP), from its 102kWh battery.It also has a braked towing capacity of 3500kg, so it will be in line with its key diesel rivals.Nissan Frontier Pro PHEVThe Frontier Pro is Nissan’s first plug-in hybrid and like many on this list is built in China, and there is strong potential for it to soon be available in Australia.It has a 1.5-litre four-cylinder turbo-petrol engine and electric motor, producing 300kW and 800Nm, and is also expected to have a 3500kg braked towing capacity.
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Paying for a hybrid might not be worth it
By Tim Gibson · 21 Mar 2026
Fuel prices continue to increase in Australia.Hybrid models generally offer better fuel efficiency than a comparative petrol model, but they are also more expensive. Questions remain about how much going hybrid actually saves buyers on fuel and how long it will take to pay off the extra upfront cost. Below is a comparison based on some of the most popular models in Australia offering petrol and hybrid choices and the potential increased savings in the current climate. Figures have been calculated based on the average yearly kilometres driven at 15,000km, and the cost to fill-up based on average NSW pricing data using the official recommended fuel for each model. Small car/sedanHyundai i30 sedanThe Hyundai i30 is one of few passenger car models which are available with petrol and hybrid variants in its lineup. Many of its rivals have become hybrid only, such as the Toyota Corolla and Camry as well as the Honda Civic. The hybrid is cheaper to fill up and goes further on its tank, so it takes around four years to pay off the $4000 hybrid premium - well within the seven-year warranty period for the car. This is also due to the smaller and more efficient hybrid motor compared to the bigger petrol engine.Small SUVChery Tiggo 4 The Chery Tiggo 4 is one of the cheapest SUVs on the market, with a drive-away price under $30,000 for both petrol and hybrid variants. The Hybrid carries a $6000 premium over the petrol, which means it will take roughly seven years to pay off the extra cost. This is part due to the $850 year-on-year saving, which is less than many of the other cars on this list. Unlike the other examples, there is no change in engine capacity between petrol and hybrid variants of the Tiggo 4.  The seven-year break-even point matches the seven-year warranty provided on the car. Medium SUVGWM Haval H6There is a $5000 gap between pricing on the petrol and hybrid versions of the Haval H6, but the smaller and more efficient hybrid engine sees savings of more than $1000 year-on-year. The H6 hybrid offers an average of more than 500km of driving range than the petrol. This means the extra cost of the hybrid can be paid off in just under five years. This falls within the seven-year warranty period for the H6. Large SUVHyundai Santa FeThe Hyundai Santa Fe was CarsGuide’s 2026 Overall Car of the Year, and offers one of the most competitive hybrid/petrol pricing comparisons. This is because the hybrid Sante Fe is less than $4000 more expensive than the petrol and offers more than 400km average driving range. With nearly $1200 of savings each year, it would take around three years to pay off the hybrid premium, and the majority of the car’s seven-year warranty will also still be valid.UteThis comparison uses the cheapest dual-cab variant of the Toyota HiLux Workmate and the single-variant BYD Shark 6. While these utes are obviously not variants within the same lineup, the Shark 6’s petrol status offers savings over the diesel ute. It also has a smaller fuel tank, which makes filling up cheaper. The HiLux is also slightly more expensive to drive-away, costing about $59,500 in NSW.Fuel efficiency on the Shark 6 dramatically decreases when the ute has less than 25 per cent of battery charge, dropping to 7.9L/100km. This still makes it less expensive to run than the diesel HiLux. *Petrol engine only fuel use figure not provided by Ford but calculated over several CarsGuide road tests once battery had been depletedThe plug-in hybrid set-up in the Canon Alpha does make it cheaper to run overall, but the substantial price difference between the plug-in hybrid and the petrol, means it would take eight years to break even on the extra cost. The Ranger PHEV is more of a curve ball, it is harder to hit on exactly how much fuel it will use. It all depends on how ofter you charge the battery. If you don't charge it every night it'll be more expensive to run than the diesel, as it needs to be topped up more often. If you regularly charge it the cost equation flips and it's a wallet saver.You'll need to be vigilant about charging to pay off the $15,000 premium, though.
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Petrol vs hybrid fuel price cost comparison
By Tim Gibson · 18 Mar 2026
Fuel prices in Australia are soaring, meaning fuel efficiency in vehicles is a more important consideration than ever. Hybrid cars offer the potential for superior fuel efficiency compared to internal combustion power without the big price premium if fully electric or plug-in hybrid options. This makes them an increasingly attractive option for buyers given the current global climate. Hybrid sales are already booming in Australia, but will increases in fuel prices accelerate the shift away from pure internal combustion cars? NRMA spokesperson Peter Khoury said that while hybrid sales are increasing, an even swifter transition is less than clear. “If you’re driving a standard vehicle with a 55-litre tank, compared to what we were paying before the war began to now, it’s a $45 increase on one tank of petrol. That applies regardless of whether it’s hybrid or petrol,” Khoury said. “Historically speaking, looking at what happens after an oil shock, it certainly opens up their consideration. “No doubt that if this crisis continues and these prices hang around for weeks or months, Australians will look at those alternatives more seriously.” Below is a comparison between popular petrol and hybrid choices in each segment to see how they stack up in a changing fuel context. Fuel cost has been calculated using current data from the New South Wales’ government’s average fuel price for unleaded 95 petrol and diesel. Toyota’s Corolla hybrid hatch offers superior fuel efficiency and driving range compared to the Kia K4 petrol model. The Corolla is also cheaper to fill up with fuel thanks to its smaller tank and offers a substantially bigger driving range. The Kia Seltos is a petrol-only variant, but despite its bigger fuel tank, it has less driving range than the Toyota Corolla Cross, courtesy of the hybrid powertrain. The bigger fuel tank means the Seltos is also more expensive to fill up. The mid-size CX-5 has a non-turbo charged petrol engine, which sees it offer an impressive estimated driving range of more than 800km, but once again the Toyota competitor’s fuel efficiency wins out in the RAV4 hybrid. The Toyota Kluger continues the Japanese juggernaut’s fuel efficient theme, with a hybrid set-up offering a driving range of more than 1122km, which is significantly more than the MQ QS, despite both cars costing a similar amount to fill up at the bowser. Utes are some of the worst affected by the fuel price increase as many of them are powered using diesel engines, with diesel fuel rising more than petrol. It has now risen to well beyond the $2.60 mark per litre. The BYD Shark’s plug-in hybrid set-up uses petrol, which makes it an affordable option, given the price of diesel. It should be noted that the Shark 6’s fuel efficiency is significantly reduced when the battery is not charged. It’s a similar story for the GWM Cannon Alpha, which should be noted is no longer on sale, but remains one of limited plug-less hybrid utes in Australia. 
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What Ford really thinks of BYD Shark 6
By Jack Quick · 17 Mar 2026
Although the Ford Ranger is currently the best-selling vehicle in Australia for two years running, there's no denying BYD has had a lot of success with the Shark 6 plug-in hybrid (PHEV) ute.It’s even more of a big deal when Ford CEO Jim Farley comes to Australia to test it out, along with other key rivals to see how they stack up against the Ranger.“They’re totally different animals,” said Farley to Australian media, including CarsGuide, when asked how the Ranger compares to the BYD Shark 6 and GWM Cannon Alpha PHEV.“The [BYD] Shark is a ute, but if you put 500kg in the back, it’s not a Ranger, it’s not a HiLux.“But for someone who doesn’t do that every day and they want electrification, you know, it’s a pretty competitive product.“I have no idea how they make money.“The Great Wall is a very competitive product and I’ve talked to a lot of customers of both and those customers are very educated.“Yet again, [BYD and GWM] haven’t been doing it like our Ranger or the HiLux for decades, so they don’t have all the chassis and all the towing payload and all the experience.“So they’re coming at it with a huge deficit, but it’s a good, solid, competitive product.“I mean I much prefer the Ranger for real work. It’s no competition, but not everyone in buys a Ranger to do the kind of work that we design it for.“There’s a lot of different kinds of customers here.”The BYD Shark 6 ute is by far the best-selling PHEV ute currently in Australia. In 2025 a total of 18,073 examples were sold, making it BYD’s best-selling vehicle for the year, while also outselling a number of diesel-powered rivals like the Mazda BT-50, Nissan Navara and Volkswagen Amarok.While it has a body-on-frame chassis, the Shark 6 has an electric-heavy PHEV powertrain layout with no driveshaft down the middle of the vehicle and no locking differentials. It also has a slightly reduced braked trailer towing capacity of 2500kg.GWM has had success to a lesser extent with the Cannon Alpha PHEV in Australia, but due to how its PHEV drivetrain is configured, it allows for a mechanical four-wheel drive system plus a higher 3.5-tonne braked towing capacity.It’s worth noting the Ford Ranger PHEV also has a similar PHEV layout as the Cannon Alpha PHEV and similarly allows for a segment-meeting 3.5-tonne braked towing capacity and a mechanical four-wheel drive system.Ford doesn’t publicly disclose sales figures that split out Ranger PHEV sales from the wider Ranger family, which now also includes the beefy Ranger Super Duty. It’s therefore unclear how popular the Ranger PHEV has been in Australia to date.On paper, where the Ranger PHEV is let down over the Shark 6 and Cannon Alpha PHEV is pure-electric range. It only offers up to 49km of electric range, whereas the Shark 6 offers 100km and the Cannon Alpha PHEV offers 115km, all according to NEDC testing.Another notable disadvantage for the Ranger PHEV over the BYD Shark 6 and GWM Cannon Alpha PHEV is pricing.The Ranger PHEV currently starts at $71,990, before on-road costs, for the XLT and extends to $79,990, BOC, for the Wildtrak.The Shark 6 on the other hand is currently offered in one trim level, priced at $57,900, drive-away.The Cannon Alpha PHEV starts at $51,490, drive-away, and extends to $58,490, drive-away, thanks to a pricing offer that’s set to end at the end of March.
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Chinese brand reveals big new model rollout
By Tim Nicholson · 12 Mar 2026
Chinese giant GWM has its sights set on another bumper year in Australia in 2026, and it has bold plans on how to achieve its next ambitious sales target.GWM hit a high of 52,809 sales in 2025 landing in seventh place on the overall sales tally, just 400 sales ahead of BYD, but a hefty 8400 units behind sixth-placed Mitsubishi (61,198).Just five years ago in 2020, GWM’s combined sales in Australia were just 2600. To say the rise has been meteoric is an understatement.But GWM Australia and New Zealand Chief Operating Officer John Kett understands how hard it’s been to get to 50,000-plus sales and how much more of a challenge it will be to grow with an eye on the top five.“So we weren't making any outlandish statements of 100k and our premium brand will be 10k,” he told journalists in Melbourne recently in a not so subtle dig at rival BYD.“We just want to get to 75. So we set ourselves a target of a ‘six’ in front of our number this year.”Hitting a figure of 60,000-plus sales could mean unseating Mitsubishi by the end of this year, but it’s going to be a bigger task to get into fifth place, which is currently held by Hyundai (77,208 sales last year).Kett knows he faces an uphill battle to hit the longer-term 75,000 unit sales target but he said the team has studied its mainstream rivals to see how they got to their positions in the market.“It's even harder to get to 75 (thousand). We're looking at the Hyundais of the world that built scale and are sort of stuck in the 75k zone and have got aspirations to grow. We're looking at Kia, another… well managed business, trying to get from that 75 to 85, you just can't do it with one product, because it doesn't work.“We certainly looked at the history of Mitsubishi and Nissan, the things they've done so well. We've looked at the incredible consumer metrics that Mazda has always got.”Kett outlined improvements to GWM’s aftersales and customer service, with more customer service operators and investigators helping to solve product and quality issues. There’s also a focus on sharpening up the dealer footprint and expanding some spaces.But growth will largely come from continued strong sales of popular models like the Haval H6 and Tank 300, as well as a laundry list of new and updated product.GWM has already confirmed a plug-in hybrid version of the Ford Ranger-rivalling Cannon ute is coming this year, while a new 3.0-litre turbo diesel will soon be offered in the larger Cannon Alpha ute and the related Tank 500 large SUV.A plug-in Tank 300 arrives shortly, and the EV and PHEV compact SUV subbed Haval Jolion Max will also land before the end of the year.The slow-selling Ora EV range will get a boost with at least two new models landing in 2026, including the Ora 5 crossover. And GWM will finally launch its Wey semi-premium sub brand this year, likely starting with the G9 people mover.Kett admitted the brand could be doing more to talk about the hybrid and plug-in hybrid models in its line-up, especially in the Cannon ute stable.“I think with all the hybrids and super hybrids out there, we probably missed an opportunity to talk specifically about our confidence in Hi4-T (plug-in hybrid all-wheel drive powertrain). I mean Cannon Alpha is a ute, right? And we quietly let other brands beat us, and I totally respect that. But I feel like our Hi4-T story both in Cannon and Cannon Alpha will reveal itself as fit for purpose.”Combined sales of the Cannon and Cannon Alpha in the first two months of the year show GWM is ahead of the Mazda BT-50, Volkswagen Amarok, outgoing Nissan Navara and the LDV T60 for 4x4 pick-up sales.
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