Ford Territory 2007 News

However, all complaints except one about a Hyundai TV ad about two children in nappies driving a Santa Fe sports utility vehicle have been dismissed by the Advertising Standards Bureau.The ASB last week upheld the complaint that it was illegal for toddlers to drive and that they were wearing seatbelts instead of legal child restraints.Hyundai agreed to retract the ad which was filmed in New Zealand and featured a toddler in nappies who picks up hitchhiking Springwood toddler Siena Dutson.Hyundai Motor Company Australia PR general manager Richard Power said he had received calls of support from the public, but had no other campaign ready to replace the ad."There is no doubt that the controversy about this decision will attract attention but in a while it fades away and people forget and we will have to raise the awareness some other way," he said.Car ads represent about 15 per cent of complaints to the ASB, second only behind food (about 20 per cent).Over the past year, nine Ford ads attracted complaints, while Toyota and Nissan had five each and Honda and Holden four.Two of the Nissan ads featuring Sex and the City actress Kim Cattrall attracted complaints about sexual content.Complaints about sexual content were also levelled at the Fiesta ad in which two scientists mould clay, and two Falcon ute ads in which women and dogs follow the car.Honda's Odyssey ads in which a married couple are "making out" in the car received complaints for "a simulated sex scene".A Holden Rodeo ad featuring a man fantasising about a Rodeo and a female passenger apparently promoted infidelity.Unsafe driving represented the most complaints, despite the ASB beefing up its crackdown in this section of its code of conduct in 2004.Ford and Toyota attracted the most complaints for promoting unsafe driving practices.Toyota copped its complaints for ads involving its Corolla Sportivo, Yaris, Prado and a Kluger which leaves behind a torn road surface.The Ford ads were the Turbo Territory eating sports cars, another Territory ad in which women drive past a school and the ad in which a young boy is disappointed because he can't get a Falcon slot car to fly off the track.A Holden Captiva jumping across the tops of buildings was also considered dangerous driving, but was dismissed as fantasy.Mazda attracted complaints for offensive language in a Mazda BT50 ute ad for use of the word "bloody".Ford's Ranger ad in which a one-eyed monster throws boulders at the ute was considered too scary for young children, but the complaint was dismissed.Ford also copped complaints of racism and incitement to violence for its Tonk-a-Pom cricket campaign.Cruelty to animals was the complaint in the Focus ad in which Jackie O pours a goldfish down a drain and in a Toyota LandCruiser ad in which the driver wears crocodile-skinned boots.Animals were also blamed for offensive behaviour when a dog in the back seat of a Dodge Caliber moons dogs in other cars.The drought prompted complaints that an ad in which a man hoses down his mud-caked Nissan Murano was inappropriate during water restrictions.Environmental issues also surfaced when complaints were received about a Jeep ad which allegedly featured "polluting diesal (sic) motor vehicles hiding behind the pristinity of a lovely natural environment".A Kia Carnival ad in which a sleeping woman is woken by a Kia salesman blowing a horn attracted complaints that it was "dangerous to blast an air-horn close to a person's ear".

Gorman says life could be tough for the new Falcon, codenamed Orion and scheduled to be launched in 2008, but all the company can do is try to make the best Falcon it can."The architecture, technology and the hard points are set. What we can adjust is minor bits of jewellery here and there," Gorman says. "The segment is smaller than when we devised the program but we are committed to the vehicle and intend to go ahead with it to the best of our ability, even if it's a lot harder than what we envisaged two years ago."People might say it is the wrong vehicle at the wrong time, but we always say to our people not to add `poorly executed' to that list of challenges. When I arrived here three years ago the large car market was 23 per cent of the Australian market."Now it is 13 per cent. That's 100,000 fewer large cars that get sold here each year. If you take that we're about 35 per cent of that, that's 35,000 fewer Falcons annually. Our strategic response was to come up with Territory and that has offset some of that loss."If we try to give it the perception of a medium-sized car, drop a 2.0-litre engine in it, then the thing won't get out of its own way. What you create then is a car that breaks its promise to the people who want the car."The promise we make with Falcon is to give them great performance and safety in a car you can be proud to have in your driveway. So let's not cut two inches off the back. Let's make it look like we're proud of it."With large car sales shrinking in Australia, rivals Holden and Toyota have looked to exports to keep the factories running. Earlier this month Holden announced a deal that will see it ship potentially more than 30,000 VE Commodores — rebadged as the Pontiac G8 — to the US each year.Gorman would not reveal what stage Ford Australia's efforts to export more of its locally made cars is at, but says exports are important for the future of local production."How we integrate global rear-wheel-drive initiatives with Ford Motor Company and what we do with exports are critical to us, but those aren't things we can do tomorrow," he says. Gorman says the signs are Falcon has hit its low point and sales should rebound in February as business buyers return, although consistent sales of 3000 or more Falcons each month are unlikely this year.He ruled out slashing prices to boost the numbers, though. "You have to be very careful with that because we have a brand new Falcon coming and you have to have a good value story with the transition to the new vehicle," he says.Hints at how the new Falcon is likely to look may lie in the design direction Ford used for its latest concept car, known as the Interceptor, which was unveiled at last month's Detroit Motor Show.Ford is adding more aggression to all of its future models, as shown in the Interceptor."This car shows what you can do with a strong rear-wheel drive architecture," executive director of Ford design in North America, Peter Horbury, said at the show. "Like the Falcon, it's tough. It makes a statement."Although no one is suggesting the Interceptor will be copied by Ford Australia, the same aggressive influences could be at work.

The compact SUVs spruiked at the show all had the same message: it’s still big enough, but it drinks less at the bowser.For the first time in a while, the show itself opened not with a futuristic technological concept car, but with an old-school ex-army urban assault vehicle.As the covers dropped on Holden’s new import, the H3 Hummer, there was absolute silence from the media, the photographers, and Holden employees.It was a heavy decision indeed, to make the ‘smaller’ H3 Hummer the opening star attraction.But it set a precedent for the rest of the show.Big is not necessarily better anymore, and even the leviathan Hummer has been shrunk to a more user-friendly size. So goes it with the SUV market, entering a mid-sized makeover with several smaller, more user-friendly five and seven seat models.A different seven-seater on the Holden stand may prove slightly more popular to both media and the environmentally and socially aware buyer.The Captiva is Holden’s new foray into the SUV market, a big moneymaking niche from which it has been excluded since the demise of Jackeroo and Frontera in the early 2000s.The newly-released five-and seven-seat Captiva, which runs a 3.2-litre six and sips 11.5L/100km, is Holden’s hopeful in the battle against arch-enemy Ford and its long-running local favourite, the Territory. But the Holden will have company.Though the SUV market has taken a dive in recent times, the mid-sized market is in a revival.Three prominent new mid-sized car based SUVs were launched at the 2006 Motor Show: the Land Rover Freelander 2; Subaru Tribeca; and Mazda CX-7.The Freelander 2 stands apart from the bunch as a premium model with more focus on off-road ability.The tired first-gen model with its lacklustre engines and major handling and safety concerns is replaced with two new models running a 171kW 3.2-litre six petrol and beefy 400Nm 2.2-litre TD4 diesel.Both are connected to a six-speed auto and full-time 4X4 system, and both the exterior and interior of the new model has had a major design overhaul. It looks tough, instead of tired.Subaru has finally brought in a model for the five-plus family to gorge on.Fears of losing the brand-loyal but expanding family have brought the Tribeca to the fore, part SUV, part MPV, Tribeca is the first all-new Subaru since the Forester in 1998.While second and third row seating in the seven-seat model looked tight, and its big hamster nose is as polarising as a pair of sunnies, the equipment levels for price of the $55K and up model line, combined with the safety of AWD, six airbags and five-stars in crash testing is a sure inducement.But the buzz surrounding the Mazda CX-7 was loudest in media circles.Looking like a Mazda3 on steroids, the CX-7 is the shapely new SUV entry that will join the recently-facelifted but still ageing Tribute, and the plain old MPV models.Just like the recently-launched MX-5 Coupe, we were the first market in the world to see the right-hand drive version of the CX-7, and also will be the first to get it on the street (in mid-November).CX-7 is definitely a challenge for Ford’s Territory Turbo; it is powered by the turbocharged 2.3-litre four-cylinder DISI engine from the Mazda Performance Series (MPS) in the 6 and 3 lineup.Slightly down on power at 175kW (compared to the sedan and hatch MPS’s 184kW) and in auto only, CX-7 should be on or under $45K for the luxury model, with a bargain basement base sitting well below the leather and BOSE specced flagship.It is five-seat only, but a proposed seven-seat CX-9 (are the numbers confusing you yet?) could be here in another one or two motor shows.Ssangyong also had a tilt at the compact SUV market with their Motor Show release of the Actyon.Dubbed a “coupe SUV”, the Actyon further demonstrated a trend for car makers to trim down the softroader end of their “4WDs”.The Actyon is driven by a 2.0-litre turbo-diesel engine, with 104kW and 310Nm, and also comes with a 2.3-litre four with 110kW.The Actyon will also have electronic stability control and double-wishbone front suspension with a five-link rear end.Be it sporty, off-road capable, or fitting into a small parking space while fitting the basketball team in its innards, the irony still remains. In a world crammed with oversized SUVs, the mid-sized and compact market is also eyeing off a big parking spot. It is harder to argue the negatives of these more socially friendly, eco-friendly and carpark-friendly SUVs.Thank goodness for the likes of the Hummer H3.

Motoring fans can compare the two SUVs at the Brisbane International Motor Show from this weekend.On the Holden stand will be the S3X concept vehicle. It is almost identical to the Korean-made production Captiva which made its global debut under its new name at the Geneva Motor Show yesterday.The Captiva will be powered by the new 3.2-litre Global V6 all-alloy engine made in Port Melbourne, and come with five or seven seats, electronic stability program (ESP) and an active all-wheel-drive system.GM Holden chairman and managing director Denny Mooney said Captiva would be in Holden showrooms in the second half of the year with price and specification details released closer to launch."The production car remains very close to the S3X concept which has impressed motorshow crowds in Australia in the past few months," Mooney said."The extensive Australian input in Captiva covers the outside, inside and underneath to ensure it looks, feels and drives as a Holden should."Former GM Holden-based designer Mike Simcoe, who was responsible for the resurrected Monaro, and Max Wolff were involved in the Captiva design team."This vehicle has been a missing link in our product lineup and we believe there is strong appetite for its arrival," Mooney said.Captiva is 4.635m long, 1.850m wide and 1.720m high, offering seating for five or an optional third row to fit seven people as does the Territory.Captiva's active all-wheel-drive system instantly employs the rear axle, as driving conditions dictate, via an electronically controlled electro-magnetic coupling to provide maximum traction.This system also works with electronic stability program and ABS.Ford will display its new 245kW and 480Nm turbocharged Territory with ominous bonnet scoop at the motor show.It features FPV style grille, twin exhausts, new alloy wheels, saddle-stitched leather seats and a sport steering wheel.When it is released in July it will come in two trims — Turbo and Turbo Ghia — both with the new ZF six-speed transmission. The Ghia will include power seats and a reverse camera.Gorman said no prices were available yet, but they wanted to be "competitive".He said the Territory would bring in "additional customers".He also admitted Ford was "still looking at diesel" for the Territory.

The new model will be offered in two all-wheel-drive specification levels - Territory Turbo, and the more luxuriously appointed Territory Ghia Turbo. Both will be powered by Ford's 245kW turbo engine. "Territory Turbo and Territory Ghia Turbo build on the many fine attributes inherent in the original Territory and then adds additional performance," said Ford Australia President Tom Gorman. Enhancements introduced on the recently released SY Territory range will also feature on the Territory Turbo, including a slick shifting six speed automatic transmission as standard. "Our design engineers had a brief to create a Territory Turbo with enhanced performance but not to compromise functionality and versatility," said Mr. Gorman.