Ford F150 2023 News

By James Cleary · 13 Oct 2022

Tesla has benefitted from a massive first-mover advantage in the global battle for electric car sales. But now some of the automotive giants it caught napping are starting to wake up and get the EV running shoes on.

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Is Ford relying too much on LCVs?

By Stephen Ottley · 09 Oct 2022

It’s been an exciting few months for the Ford Motor Company in Australia - the new Ranger has arrived in showrooms, the F-150 has been confirmed to arrive in 2023 and its first all-electric models, the E-Transit and E-Transit Custom, are locked in.

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Ford EVs to be exciting

By Stephen Ottley · 04 Oct 2022

Ford wants to build “insanely great” electric vehicles, even if they’re not as environmentally friendly as they could be.

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How Ford is learning from Tesla

By Stephen Ottley · 01 Oct 2022

Ford may have invented the mass-produced car over 100 years ago, but now it’s using lessons from America’s newest major carmaker, Tesla, to reinvent itself for an electric future.

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Ford must move from being the Ranger car co.

By Byron Mathioudakis · 06 Aug 2022

Ford knows it relies too heavily on Ranger and Everest to stay afloat in Australia, but what can be done to address this? Does it plunge headfirst in the bright array of coming crossovers, SUVs, 4x4s, trucks and electric cars, all of which come with no guarantee of success?

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