Fiat Punto News

The iconic Italian brand disappeared from our shores 18 years ago, its cars tainted as unreliable and lacking excitement. But the president of Fiat cars Luca De Meo, who is in Australia this week spearheading the brand's return, has made some bold predictions for its future in Australia.Mr De Meo says Fiat is treating Australia, thanks to its market diversity, as a test to see if it can succeed in re-establishing itself on the global stage.He wants Fiat to achieve a 5000 sales target in this country by 2008 and to also become the leader in the diesel passenger car market, overtaking European rivals in Volkswagen, Peugeot and Citroen.To back that up it has a bevy of new models heading our way to join the existing Punto, including a mid-sized Bravo next year, a born again bambino 500 in 2008 and a mid-sized all-wheel drive five and seven-seater crossover wagon, which will be offered in both diesel and petrol variants, in 2009.Fiat is still working on what to call the Bravo in Australia and has narowed it down to a short list of three names.The Bravo name is already owned by Mazda.De Meo told CARSguide.com: "We want to be there to be able to compete with the other traditional European manufacturers face-to-face in terms of product image and price positioning, service levels and customer satisfaction."We feel we have the opportunity to start from scratch (in Australia) which is a challenge on one side but on the other side it's an opportunity for us."We are here to stay a long time. This is an important market as we re-enter the global competition with Fiat."We are looking at being a small car specialist and we want to do things the others cannot do. The idea of creating a young dynamic fashionable brand is part of the story."You buy an Italian product outside of Italy because it is good looking, fun and reasonably priced. Those three ideas we need to match with our cars."I cannot imagine a Fiat in this market which is too similar to midstream models otherwise people would by a Toyota or buy a Holden."We need to have some kind of character, a (range of) cars closer to what people expect from an Italian brand."Keith Didham is a senior roadtester on the CARSguide team and also editor of Mercury CARSguide. A version of this review, as well as other news, reviews and analysis will appear in the Mercury this weekend.

Industry figures released this week show the real boom in the market has been in four-cylinder cars valued at less than $25,000.Known as the light car segment, sales in the division are up 22.7 per cent for the year to date on last year, while the large car segment is down the same figure. Last month light cars were up by 31.4 per cent on August last year.Federal Chamber of Automotive Industries chief executive Peter Sturrock says this trend has increased over the past couple of years, with a recent acceleration put down to high petrol prices."Well, quite simply because they are more fuel efficient, small and less expensive to purchase in the first place and they're less expensive to run," Sturrock says.A total of 10,806 light cars were sold last month and 77,650 sold this year, which is 14,346 more than last year. Leading the line-up is the Toyota Yaris, with a starting price of $14,990, which recorded 2673 sales in August, taking the total to 18,064 for the year to date.Added to this figure are the remaining 304 Echos that Toyota has sold this year, before the nameplate was changed to be consistent with the Yaris badging used in Europe.Hyundai's small Getz, named Australia's Best Small Car for 2005 by Australia's auto clubs, has also achieved an increase in sales, with 1738 models sold last month, and 13,863 for the year, an 18.4 per cent improvement over the same period last year.Getz prices start at $13,990 and stretch to $18,380. The cheapest car on the market, the Holden Barina, starting at $13,490, has the third highest sales for the segment, with 1091 sales in August and 9567 for the year to date.The Barina is followed by the Suzuki Swift, Honda Jazz and Kia Rio, all recording between 5500 and 6800 sales each for the year-to-date and just under 100 sales in August.Sturrock says while fuel prices are contributing to a shift to these cars, good value at a low price is also converting buyers."The small cars now are very well equipped," he says. "Some years ago they were the basic models, but now they're well equipped with safety and anti-theft, occupant protection, airbags and ABS, and they often have Electronic Stability Control."Features in this segment on cars such as the Yaris and Getz include front airbags, an MP3 compatible CD system, airconditioning, power windows, central locking and ABS. Some even come with Electronic Brakeforce Distribution and anti-skid technology.Holden's Barina offers airconditioning as standard, a feature that has to be bought as an option in the $34,990 base model VE Commodore Omega. The Hyundai Getz also offers a five-year/130,000km warranty.Toyota spokesman, Mike Breen, says this segment also offers a good alternative to second-hand cars."With the options that you can get on a brand new car, plus the new car warranty, it's quite appealing, especially to younger people," he says. And it seems a wide variety of buyers are purchasing these light cars, from students through to families and retirees.Hyundai spokesman Richard Power says its small cars, the Getz and Accent, are finding a market among a variety of drivers."We get quite a few young people buying it as their first new car and there's loyalty from senior motorists, who don't need a big car any more and are very attracted by the long warranty," he says. Overall, the car market has dropped by 3.4per cent on last year, with 642,383 vehicles sold, a decrease of 22,513 vehicles. August was also down from 2005 by 4516 vehicles.In the small car segment, sales are up 3 per cent year-to-date, with the Toyota Corolla the segment leader with 4147 sales in August and 31,705 Corollas sold this year. But small car sales also experienced a slight drop last month, down 1.3 per cent or 244 vehicles.Sturrock says that although the large car segment is down by 26,461 vehicles, it is still an important part of the market."It has reduced over time from what it was to where it is today," he says. "But it's still about 25 per cent of the passenger car market. You see very strong interest in the new Holden Commodore and the new Toyota Camry, there's been an excellent reaction."WHAT'S SELLINGToyota Yaris 18,368Hyundai Getz 13,863Holden Barina 9567Suzuki Swift 6703Honda Jazz 5936Kia Rio 5579Ford Fiesta 4407Mazda2 3934Hyundai Accent 3593Mitsubishi Colt 1516VW Polo 1337Peugoet 206 1071Citroen C3 486Proton Savvy 357smart fortwo 326Renault Clio 173Citroen C2 139smart forfour 132Fiat Punto 113Daihatsu Sirion 40Proton Satria 9Suzuki Ignis 1*Source: VFacts (light car sales 2006 to end August)Note: Yaris sales includes 304 Echo salesTHE CHEAPIESHolden Barina from $13,490Hyundai Getz from $13,990Proton Savvy from $13,990Toyota Yaris from $14,990Hyundai Accent from $15,990Mitsubishi Colt from $15,990Suzuki Swift from $15,990Ford Fiesta from $15,990Honda Jazz from $15,990Kia Rio from $15,990Mazda2 from $16,335Peugeot 206 from $16,990VW Polo from $16,990

The Fiat Punto is of particular interest at the Adelaide Motor Show because it signals the return to Australia of passenger cars under the Fiat banner. The Punto is the number one selling small car in Europe so far this year and is sure to shake things up in Australia when it arrives in the middle of this year. Returning to passenger cars in Australia with a small car is a well-researched move for Fiat, at least according to movements within the local industry.Holden boss Denny Mooney stated clearly that 2005 was the year of the small car, at least for the Elizabeth-based manufacturer. With new models fl owing into the country from around the world, obviously the bosses at many other marques think a similar way.The trend to smaller cars began in earnest last year – in line with rising fuel prices. A total of about 90,000 light and 215,000 small cars were sold last year, with lights up 6000 units on the previous year and smalls up 34,000 units. In September, Toyota’s 1.8-litre four-cylinder Corollas out-sold the Holden Commodore – widely considered to be Australia’s favourite car – by about 100 units.There is no suggestion that Mr Mooney and other Holden heads were simply reacting to that little towelling by Toyota when it began rolling out its lightweight Korean-built products including Barina and Viva late last year, but it is indicative of how local makers have had to arrange their product line-ups to be competitive. Holden, with its highly successful Astra models and the Barina and Viva ranges, now has its largest fl eet of small car options – many of which will be at Wayville.Toyota certainly has not dropped the ball. Its Echo replacement, the Yaris, is selling like little hot cakes in its hatch version – with the recently released sedan model also expected to draw plenty of attention in coming months.Ford Australia boss Tom Gorman said heading towards the end of last year that Ford had completely under-called the growth in the small car segment. Ford struggled to get the number of Focus vehicles it could sell out of its South African plant. But the Blue Oval badge company will this year try to excite the small car segment with its much anticipated XR5 Focus.All the while, Asian car makers including Hyundai, with its award-winning Getz, and Kia with an all-new Rio range, added to the competition.Nissan has chipped in with the new Tiida and the Suzuki Swift last year won CARSguide Car of the Year as the small car range grew dramatically. As the popularity of the segment grows, so too does the commitment to safety.Toyota, with its Yaris range, appears to be leading the way. But other manufacturers, particularly Hyundai – with its safety pack on the Getz – judged Australia’s Best Small Car by the nation’s motoring organisations – also have not ignored the issue of safety.

More than 25,000 admirers, tyre kickers and buyers packed the Convention Centre at South Bank on the second day of the show last Saturday, smashing all previous records.The 8000 increase on the previous single-day best crowd was helped by the official season launch of the V8 Supercar championship which featured all the stars and cars of the Holden versus Ford series in nearby Little Stanley St.While most come to dream there are those who use the opportunity to compare notes between rival brands at close range and under the one roof.With fuel prices remaining high, the cost of running a vehicle remains a key buying consideration among many buyers.For those wanting to stretch their dollar further at the pump there are fresh injections of turbo diesel variants in the passenger car line-up including Volkswagen's Polo oil burner for $22,990.Lexus provided the Queensland public with its first look at the GS450H saloon, a luxury petrol/electric hybrid which is scheduled to do business in local showrooms from May.BMW, which is showing off a new range of V8 engines in the 5, 6 and 7-series at the show, says it will have a hydrogen-powered 7-series on Australian roads in two years but there is a need for government intervention to possibly sort through filling station infrastructure.While the future is firmly set on alternative power sources, there remains an unwavering passion for hot blooded exotic sports machines.In performance alley at the show there is the stunning Pagani Zonda Roadster, priced at $1.3 million or the equivalent of four median-priced Brisbane homes.While Holden is flooring the fans with the hot rod Efigy, it also previewed its next four-wheel-drive wagon, the Capitva.VW took the covers off the new Passat sedan and wagon while Fiat had a range of Puntos which will signal the Italian maker's return to the passenger car ranks in Australia this year. The show continues until Sunday.

Fiat will offer the Grande Punto for sale mid-year, joining the Fiat Ducato commercial vehicles and its Alfa Romeo cousins in the market. The Grande Punto is a brand new model, setting a trend for all Australian-market Fiats to be all-new models from the Italian maker. As with Alfa Romeo, Fiat will launch its models in Australia as they are launched in Europe, and the initial dealer network will largely comprise established Alfa Romeo dealers. There will be a full range of Grande Punto versions, including a diesel, and all will be uniquely specified for the Australian market and priced to match their Japanese and European rivals in the premium small car sector. Grande Punto is aimed at buyers moving into smaller cars, but not willing to give up the style, equipment and performance they are used to in larger cars. Judging by the enthusiastic reception received by Alfa Romeo when it returned to Australia just over seven years ago, Fiat can expect to be one of the top show attractions for Italian car enthusiasts. Along with Italian supercars from Ferrari and Maserati - corporate relatives within the Fiat family - the Grande Punto delivers a distinctive Italian flavour that sets it apart from its rivals. Melbourne International Motor Show runs from Thursday 9 February to Sunday 19 February at the Melbourne Exhibition Centre, and is organised and promoted by the Victorian Automobile Chamber of Commerce through its dealer division the Australian Automobile Dealers Association (Vic).