Denza News

Denza plans to replicate the success of the Shark 6 in Australia with its incoming B5 plug-in hybrid off-road SUV.

Get ready to process some ridiculous numbers, because another electric hypercar from China has set a Nürburgring lap record.

Fang Cheng Bao, a sub-brand of BYD, has revealed an important variant of a key model that’s of particular interest in Australia.

BYD has introduced a new version of its LandCruiser rival in China.

These seasoned car executives have seen nothing like the runaway success of the BYD Shark 6 as the brand plots significant upgrades for the future.

There’s been a lot of noise about US President Donald Trump’s high-percentage import tariffs on everything from steel, copper and aluminium to timber, furniture and you guessed it, cars and car parts.But it was his predecessor, Joe Biden that upped the tariff on Chinese electric vehicles from 27.5 per cent under the first Trump administration, to the current 100 per cent rate.Not surprisingly, this slammed the brakes on the ambitions of Chinese carmakers for growth in the US, which has led to a pitched battle in the domestic market with manufacturing capacity and current output outweighing demand.And China’s biggest carmaker, BYD has been reaching into its deep pockets to cut profit margins and drive a price war many believe is designed to put smaller players to the sword.But it’s possible these heavy-handed tactics may be backfiring because for the first time since 2020 the rise and rise of BYD has faltered. As reported by CarNewsChina BYD Group sales in China fell 5.9 per cent (to 393,060 units) in September, compared to the same month last year, following two months where year-on-year sales had been close to flat.In particular, BYD’s plug-in hybrid numbers dropped 25.6 per cent last month, with sales now declining for six consecutive months since April.But while the mother ship BYD brand has borne the brunt of the domestic downturn, its relatively small-volume sub-brands have gone the other way. Fang Cheng Bao (off-road capable SUVs) grew 345 percent (to 24,121 units), Denza (premium models) was up 20.5 per cent (to 12,407 units) and Yangwang (super performance models) improved by 145 per cent (to 758 units) in September, YOY.Of course, BYD has been aggressively seeking new market opportunities to fill a USA-sized export hole in its business plan. And Australia is clearly a target, as the brand has made a big impact locally in a stunningly short period of time.Having recently switched from an importer/distributor arrangement to a direct factory subsidiary, BYD is now a regular top 10 new car player here (P8 year-to-date in 2025) with models like the Sealion 7 SUV and Shark 6 dual cab ute occupying an increasing number of Aussie driveways.And there’s lots more on the way, with the Atto 2 small electric SUV and large three-row Sealion 8 PHEV both approved for local sale and expected to arrive before the end of the year.But the next step is a flanking manoeuvre, using the Denza brand to expand BYD’s group-wide offering. And this week saw confirmation of a November arrival for the Denza B5 and B8 PHEV 4WD SUVs.Marketed in China under the Fang Cheng Bao Leopard Series banner, the B5 is a mid-size plug-in hybrid riding on a full body-on-frame chassis powered by a 1.5-litre turbo-petrol four-cylinder engine and two electric motors for combined outputs of 505kW and 760Nm with a 1200km overall range. Then, the larger, seven-seat B8, also a Fang Cheng Bao Leopard model in China, is a similar separate-frame 4WD powered by a 2.0-litre turbo-petrol engine and a pair of electric motors delivering 550kW/760Nm with a 1200km range.Both feature a trio of diff locks, selectable terrain modes and generous ground clearance for serious off-road performance and the standard specification is sky-high with multiple media and instrument screens included in a premium interior fit-out.Look out Toyota RAV4 and LandCruiser Prado! BYD said this week it would offer a curated range of premium vehicles from BYD’s three acclaimed sub-brands in Australia under the Denza brand.This means models from the Yangwang product portfolio will soon be on offer here. Most likely the front-engine, quad-motor U8 SUV; a large, five-seat ‘tank turn’ capable 4WD.Stand by for more BYD and Denza new model news as the Chinese giant’s push into this market continues to build momentum.

Denza has announced its range for the Australian market. The BYD subsidiary will bring across two off-road capable plug-in hybrid vehicles in the form of B5 and the B8. Denza Australia Chief Operating Officer Mark Harland said entering Australia will offer greater options for buyers. “This is a landmark moment in the Australian automotive industry,” he said.“DENZA will offer a whole new range for consumers wanting a slice of luxury and the latest in innovation. “It’s built for explorers, pioneers, and leaders. For those who see roads as invitations, not boundaries, we know DENZA will be one of the most exciting premium brand launches to date.”The B5 uses a 145kW 1.5-litre turbocharged four-cylinder petrol engine paired with two permanent magnet synchronous electric motors, one on each axle.This makes for a combined power and torque output of 505kW/760Nm. Thanks to the 31.8kWh BYD ‘Blade’ lithium iron phosphate battery (LFP), the B5 has an electric-only range of 100km (WLTP) and a combined petrol-electric range of 1200km.The seven-seater B8 combines a 2.0-litre turbocharged petrol engine with dual-electric motors to produce 550kW and 760Nm, allegedly achieving 0-100km/h in 4.8 seconds.The dual-electric motors are powered by a 36.8kWh LFP battery, which has a claimed WLTP range of 100km. Pricing and more detailed specifications will be revealed closer to the launch date. 

BYD’s Fangchengbao premium off-roader brand has detailed its latest SUV for China, the Tai 7, as deliveries commence.

BYD's Range Rover rival detailed as it launches in China.

Three years ago almost nobody in Australia had even heard of BYD, but now the Chinese manufacturer is a top-five brand here, outselling big names Aussies used to flock to like Honda, Nissan and Subaru. All that now stands in its way is Toyota, Ford, Mazda, Kia and Hyundai. And all BYD has to do is add four new models to its range and it could leave those holdouts in its dust. But not just any models - these models.Rapid just doesn’t describe well enough just how fast BYD has grown in Australia. To go from zero sales in 2021 before it had arrived to selling 32,839 cars so far just in the first eight months of this year is overwhelming. Well, it has been for brands such as Nissan, Honda and Subaru, who haven’t sold more than 30,000. Even the big Europeans like Volkswagen, Mercedes, BMW and Audi haven’t sold more than 20,000 this year. Hyundai doesn’t exactly have a comfortable lead either with 51,957 sales year to date, and neither does Kia with 55,554. Mazda might think it's safe with 63,208, but really only Toyota doesn’t have to panic yet with 163,491 until the start of September.Three or possibly four new models for BYD will easily reach 60,000 sales for the same period, catching Kia and Hyundai and possibly overtaking Mazda, too. But not just any models will do this, only the right ones will, but it's easy to see what they are from the sales data.Looking at the latest sales data from the first eight months of the year, it is clear what models BYD needs and it’s not more mid-sized SUVs, the brand has this covered with the Sealion 6 and Sealion 7, with the possibility of the Sealion 5 coming, too. BYD also has the big-selling Shark 6 4x4 ute. Having popular mid-sized SUVs and a ute are key ingredients for success in Australia as these are the largest-selling segments. Toyota is the king of this recipe with its HiLux ute and RAV4 SUV, and it’s why Kia has just launched its Tasman pick-up to help the Sportage SUV with the heavy lifting. But Toyota and Kia don’t just rely on these cars to succeed. BYD has such momentum and the attention of Australians now that if it places a model to rival Toyota and Kia in other key segments, it will gain ground. And it can absolutely do this - not only is the company financially secure, it has an excellent supply chain and production process, plus it has the models already made. First, and everybody can see this, BYD needs a large, off-road SUV, something that will rival the Toyota Prado. If BYD is able to make that happen, it could gain up to 20,000 sales a year. These are all very conservative numbers too, the potential for much bigger sales is there.After all, have you seen how many BYD Shark 6 utes are getting around with canopies? Stylish ones that make this hybrid 4x4 pick-up look like an SUV, similar to a Ford Everest or Toyota MU-X. Can you see where we’re going here? Yep, it’s going to happen. BYD’s answer to the Prado is its Denza B5. The B5 is a ladder-on-frame, large, off-road SUV that’s also a plug-in hybrid with a 1.5-litre turbo petrol engine and two electric motors producing a combined 505kW and 760Nm. That’s slated to arrive late this year or early 2026, albeit marketed under a separate Denza brand that is owned by BYD.Next is a small SUV. BYD has the Atto 3 but at 4.5m long, it's almost classed as a 'small' mid-sized SUV. So something smaller to rival the Hyundai Kona or Mazda CX-30 is needed. We won’t have to wait long because by the end of this year the BYD Atto 2 electric SUV will launch in Australia. At 4.3m long, the Atto 2 is the size of a Kona. A smaller SUV like this could bring in 15,000 extra sales for BYD each year.Finally, BYD needs to bring a light SUV here the size of Toyota's Yaris Cross - but fully electric like Hyundai’s Inster. Again, BYD already has this - it’s the Atto 1. BYD doesn’t plan to bring the tiny SUV here. If it does, it could pick up another 5000 sales a year.Essentially, though, BYD needs the large, off-road Prado rival and the small Kona rival to start really worrying the brands currently ahead of it in the sales charts, and these models - the Denza B5 and Atto 2 are coming. It’ll be interesting to see what BYD’s year-to-date sales are this time in 2026 - 50,000? Very likely, at least, this by the looks of it.