Cupra News

We’ve now reached the halfway point of 2025 and new vehicle sales are a little cooler than they were last year.According to VFACTS, a total of 608,811 new vehicles have been sold in the first six months of 2025, which is down 3.7 per cent year-on-year.The following is a breakdown of the brands that have experienced the biggest amount of sales growth or decline in the first half of 2025.We’ve only included mainstream and select premium brands in this story, because while niche luxury brands like Rolls-Royce and Bentley may have experienced a large change in sales growth or decline, they come from a much lower base.This Chinese brand has been surging up the sales charts ever since returning to Australian shores in 2023.Chery’s biggest seller by far this year has been the cut-price Tiggo 4 Pro (7996 sales YTD). Its crown of the cheapest SUV in Australia was recently snatched by the Indian-made Mahindra XUV 3XO.The Chery Tiggo 8 Pro Max was the Chinese carmaker’s model with the biggest growth in sales (1386 sales YTD, up 507.9 per cent), though it’s worth noting this car only launched locally in May 2024.China’s BYD experienced the second highest sales growth in Australia. In fact, in June it was the fifth best-selling brand.BYD’s best-seller was the popular Shark 6 plug-in hybrid (PHEV) ute (10,424 sales). It was actually the fourth best-selling ute in June, behind the Ford Ranger, Toyota HiLux and Isuzu D-Max.Another BYD model that has experienced a huge surge in sales is the Sealion 6 PHEV (4375 sales YTD, up 807.7 per cent), though this car only launched in May 2024.Mini’s sales growth comes from a considerably lower base than Chery and BYD, but its year-to-date sales are still up 80.4 per cent year-on-year.The Mini Countryman is one of the biggest reasons for the brand’s sales growth. A total of 1135 examples were sold in the first six months of 2025, which is up 155.1 per cent year-on-year.From an overall year-to-date sales volume perspective, however, the Mini Cooper did outsell the Countryman, with 1181 examples sold. This is up 52.2 per cent year-on-year.Cupra has slowly but steadily been increasing its sales in Australia since it launched in 2022.The Formentor SUV has been the brand’s best-seller since it arrived, with 909 examples sold in the first half of 2025. This is up 50.0 per cent year-on-year.The Born hatchback is another model on the rise for the brand, with 309 examples sold in the first half of 2025. This is up 19.3 per cent year-on-year.Polestar has a low sales base compared to rival brands in Australia, but it has picked up in the first half of 2025.The recently introduced Polestar 4 is currently the brand’s best-seller with 676 examples sold so far this year.However, only 396 examples of the Polestar 2 were sold in the first half of 2025, which is down 58.3 per cent year-on-year. Only 30 examples of the Polestar 3 were also sold over the same period.Even though the Tesla Model Y was the third best-selling car in June, it didn’t make up for the sales slump the US electric vehicle (EV) brand has been experiencing so far this year.A total of 10,431 examples of the Model Y were sold in the first six months of 2025, which is down 16.7 per cent year-on-year. This is despite the fact it launched in a new-generation guise a few months ago.Sales for the Model 3 also took a nosedive with 3175 examples sold so far this year. This is down 65.0 per cent year-on-year.The French brand doesn’t have a massive sales base in Australia to begin with, but it shrunk further in the first six months of 2025. This is despite the fact it has shaken up its product offerings and introduced more hybrids.Sales for virtually all Peugeots were down year-to-date compared to the same point last year, except for the 408 liftback. A total of 58 have been sold, which is up 48.7 per cent year-on-year.Overlooking the Peugeot 508 (2 sales YTD, down 94.6 per cent) which has been axed locally, the model that took the biggest hit in sales volume was the 2008 (111 sales, down 61.1 per cent).This Korean brand formerly known as SsangYong has been going through its second rebrand in two years and it has clearly taken a hit to its sales so far in 2025.KGM’s current best-seller has been the Musso dual-cab ute for a considerable amount of time now, however only 1131 examples were sold in the first half of 2025, which is down 44.2 per cent year-on-year.The model that saw the sharpest downturn in sales is the Korando. Only 79 examples have been sold year-to-date, which is down 71.0 per cent year-on-year.Without taking the Fiat Professional commercial vehicle brand into consideration, this Italian brand only sells small hatchbacks.A total of 207 examples of the Fiat 500 and Abarth counterparts were sold in the first half of 2025. This is down 28.6 per cent year-on-year.While sales for the regular Fiat brand are slowing, sales for the Fiat Ducato (sold under Fiat Professional) have been booming. A total of 708 examples were sold in the first half of 2025, which is up 32.8 per cent year-on-year.Local sales for the Czech brand have been sliding for a few years now, but there are new and refreshed products in the pipeline which will potentially pump up the sales numbers in the coming months.Sales for Skoda’s best-seller, the Kodiaq SUV, have remained steady in the first half of 2025 despite just launching in new-generation guise. A total of 688 examples were sold, which is down 2.4 per cent year-on-year.All Skoda models experienced a downturn in sales in the first half of 2025 compared to the same period last year. The model with the biggest decline is the Scala hatchback (76 examples YTD, down 67.7 per cent).

Cupra has confirmed the pricing of its coming Tiguan-sized Terramar SUV ahead of first deliveries commencing in July.

Driver alert systems have gone too far and my opinion is that these systems, which are designed to help us focus on the road and keep us safer, actually do the opposite.

It’s EOFY time again!

The Australasian New Car Assessment Program (ANCAP) has confirmed the Cupra Tavascan misses out on a five-star safety rating in Australia.

There’s a lot of attention paid to the rise of Chinese auto brands in Australia and their ever-increasing market share.Brands like BYD, Chery, GWM, MG and newer marques like Deepal, Geely, JAC, Leapmotor and Zeekr have collectively taken a bite out of the sales of some long-standing brands.But it’s not all doom and gloom for the more established, non-Chinese makes. In fact, a number of them are performing quite well on the sales charts so far this year.However, it’s not mainstream legacy brands that are on the up. In fact, a lot of the top-10 brands are treading water.With the exception of Fiat Professional, whose sales are up by 120 per cent this year, all of the other brands experiencing strong growth in 2025 are exotic, premium or semi-premium offerings.One of the semi-premium brands doing well in 2025 is Cupra. Volkswagen Group’s Spanish performance specialist has seen its overall sales shoot up by 35 per cent so far in 2025 after a slower 2024.While a couple of its models - the ageing Ateca SUV and the Leon small hatchback - have gone backwards on the sales charts, the striking Formentor SUV has increased by 54.8 per cent in 2025. At 469 sales so far, it’s not a massive number but it represents a big uptick for a newish name.The Born EV is also up this year by 24.2 per cent, while the only just arrived Tavascan electric SUV is expected to further boost Cupra’s sales thanks to keen pricing and sharp design. Facelifted versions of the Leon and Formentor arriving this year should only help Cupra’s upward trajectory.Mini is another semi-premium brand having an excellent 2025. The BMW-owned marque’s sales are up by 69.4 per cent so far (1394 versus 823 units). And it’s largely thanks to one model.The new-gen Countryman SUV has proven to be a massive hit, recording 553 sales which equates to a 369 per cent increase on Q1 last year. As well as enjoying positive media reviews, buyers have clearly warmed to the new Countryman’s more family-friendly dimensions, new tech and the option of petrol and fully-electric powertrains.Of course the Cooper hatch remains the brand’s top seller, with petrol and electric versions combining for a total of 634 sales, up 29.7 per cent.It might not be a premium brand in its US home market, but in Australia, Chevrolet takes a more upscale position as it only sells high-end, full-size pick-ups and sports cars.That strategy is clearly working because Chevrolet sales are up by 12.8 per cent so far in 2025, on the back of interest in the Corvette sports car. Z06 sales are up 250 per cent and the Stingray has increased by 50 per cent. The Silverado 1500 truck is the biggest seller with 627 sold in 2025, up by 14.4 per cent.Two of Australia’s most popular premium brands are also having a good year - Lexus and Mercedes-Benz.What’s interesting about Lexus is that its growth is mostly down to the compact LBX SUV. The little crossover has recorded a massive 353 per cent increase on its Q1 2024 tally with 598 sales.The LBX is easily outselling its slightly larger UX sibling and is just ahead of the aforementioned Cupra Forementor (469 sales) and Mini Countryman (553), but trailing the Audi Q3 (676) in the premium small SUV segment.The Toyota Prado-based GX large SUV is Lexus’ other solid performer with 285 sales.Mercedes is having an exceptional start to the year with a 31 per cent boost thanks to big sales increases on a number of its model lines.Key models having a good year include the E-Class (+223 per cent) and S-Class (+300 per cent) sedans, GLA (+139.2 per cent), GLC (+82.5 per cent) and GLS (+72.6 per cent) SUVs and EVs like the EQB (+270 per cent).Despite double-digit sales drops for most of its Range Rover models - Range Rover, Evoque and Velar - Land Rover has seen strong interest in the Defender (+61.2 per cent) and the Discovery Sport (+57 per cent) for a Q1 boost of 13 per cent.As is often the case in harsh economic times, the top end of town is sailing through unaffected. That is evident in sales of exotic brands in Australia, which are largely in positive territory.Rolls-Royce may have small volumes, but sales are up by 111 per cent this year, while sports car brands like Aston Martin (+34.1 per cent), Ferrari (+7.4 per cent), Lamborghini (+78.3 per cent) and McLaren (+100 per cent) are all well in front of the year prior.

Volkswagen Group will front its Tesla Model Y rival – the Cupra Tavascan – with a price tag of $60,990, before on-road costs, when it lands in Australia this April.

The Volkswagen Group’s first electric car to arrive in Australia is now being heavily discounted. Following its launch in May 2023, the spicy Cupra Born’s drive-away price has been slashed up to $19,400 until April 1 to make way for the more potent VZ version. That said, the $47,090 drive-away price is not representative of any examples listed in stock, all of which have the interior, performance, or both packs equipped. That means you’ll be paying $49,690 (performance), $49,990 (interior) or $52,690 (both packs) drive-away. The discounts mean Cupra Born buyers in the ACT will save $14,900; Queensland $16,490; NSW, SA and Tasmania $17,400; Victoria $17,900 and $19,400 in WA. Run-out pricing makes the sporty Cupra Born more enticing alongside similar price electric cars, such as the MG4 77kWh, Tesla Model 3 and Polestar 2. As part of Cupra’s sales activity, there are deals on the whole range including Leon hot hatch, Ateca small SUV and Formentor SUV. There is only one Cupra Born trim sold in Australia, carrying a 77kWh (usable) battery pack for a WLTP-verified 511km combined driving range. The Born employs a single 170kW/310Nm electric motor sending drive to the rear wheels via a single-speed reduction gear for a 0-100km/h sprint in 7.0 seconds. Standard equipment includes LED lighting, bucket seats, 19-inch alloy wheels, 12.0-inch multimedia touchscreen with wired Apple CarPlay and Android Auto. Optionally, a $2900 interior package brings 12-way power adjustable seats, different upholstery and a Beats sound system. The 'Performance Pack' upsizes the wheels to 20 inches wrapped in stickier Michelin Pilot Sport tyres. Since introduction, Cupra has sold 1352 Borns in Australia. In the first half of this year, though, the package will become more compelling with a mid-life tech boost and much punchier VZ grade in the first half of this year. The Cupra Born VZ gets a serious boost, with power up 70kW to 240kW and torque rising to 545Nm reducing the 0-100km/h sprint by 1.3 seconds. New adaptive dampers and suspension, more efficient motors and larger 79kWh battery, the latter of which increase range to an impressive 570km (WLTP combined). Prices listed are national drive-away until 1 April

Australia’s new car market rose very slightly in volume in 2024 compared to 2023 - but it wasn’t good news across the board.

I feel like 2024 was the eye of the storm. It’s the year, which sits between a big surge of electrification, yet before our market will be hit with a big shake-up with at least 12 new manufacturers entering the fray in 2025.