The Volkswagen Group’s first electric car to arrive in Australia is now being heavily discounted.
Following its launch in May 2023, the spicy Cupra Born’s drive-away price has been slashed up to $19,400 until April 1 to make way for the more potent VZ version.
That said, the $47,090 drive-away price is not representative of any examples listed in stock, all of which have the interior, performance, or both packs equipped. That means you’ll be paying $49,690 (performance), $49,990 (interior) or $52,690 (both packs) drive-away.
The discounts mean Cupra Born buyers in the ACT will save $14,900; Queensland $16,490; NSW, SA and Tasmania $17,400; Victoria $17,900 and $19,400 in WA.
Run-out pricing makes the sporty Cupra Born more enticing alongside similar price electric cars, such as the MG4 77kWh, Tesla Model 3 and Polestar 2.
As part of Cupra’s sales activity, there are deals on the whole range including Leon hot hatch, Ateca small SUV and Formentor SUV.
.jpg)
There is only one Cupra Born trim sold in Australia, carrying a 77kWh (usable) battery pack for a WLTP-verified 511km combined driving range.
The Born employs a single 170kW/310Nm electric motor sending drive to the rear wheels via a single-speed reduction gear for a 0-100km/h sprint in 7.0 seconds.
Standard equipment includes LED lighting, bucket seats, 19-inch alloy wheels, 12.0-inch multimedia touchscreen with wired Apple CarPlay and Android Auto.
Optionally, a $2900 interior package brings 12-way power adjustable seats, different upholstery and a Beats sound system. The 'Performance Pack' upsizes the wheels to 20 inches wrapped in stickier Michelin Pilot Sport tyres.

Since introduction, Cupra has sold 1352 Borns in Australia. In the first half of this year, though, the package will become more compelling with a mid-life tech boost and much punchier VZ grade in the first half of this year.
The Cupra Born VZ gets a serious boost, with power up 70kW to 240kW and torque rising to 545Nm reducing the 0-100km/h sprint by 1.3 seconds.
New adaptive dampers and suspension, more efficient motors and larger 79kWh battery, the latter of which increase range to an impressive 570km (WLTP combined).
MY24 Cupra Born run-out pricing
Prices listed are national drive-away until 1 April
Variant | Drive-away price |
Cupra Born | $47,090 |
Interior Pack | +$2900 |
Performance pack | +$2600 |