Cupra Ateca News

Cupra has officially axed the Ateca in Australia as production winds down globally.“We’ve sold out in Australia,” said Cupra Australia Head of Product Jeff Shafer to CarsGuide.“It's been, you know, a great car to have at launch. It was one of the original Cupra models globally.”Cupra Australia Director Jerome Figuiere noted that global production will finish over the northern hemisphere summer break, which runs from June to August.The Cupra Ateca is essentially a hotted-up version of the Seat Ateca, which dates all the way back to 2016. It shares its platform with the Skoda Karoq and Audi Q2, among others.This spicy small SUV was one of the Spanish carmaker’s first vehicles in Australia when it launched back in 2022. It formed as part of the launch line-up, being sold alongside the Formentor small SUV and Leon small hatchback.Initially the Ateca was only offered locally in a flagship VZx trim with its 2.0-litre turbocharged four-cylinder petrol engine producing 221kW and 400Nm.In 2024 a new, entry-level version called the V joined the local line-up. Its 2.0-litre turbocharged four-cylinder produces 140kW and 320Nm.Despite this, the Ateca has always been the brand’s slowest seller in Australia. Last year a total of 101 examples were sold, which was down 61.5 per cent year-on-year.For reference, Cupra sold a total of 1490 Formentors over the same time, which was up 17.8 per cent year-on-year.However, up until May this year, Cupra sold a total of 110 Ateca examples, which was up 124.5 per cent year-on-year. Part of this is likely due to runout deals.Over the same period though the Spanish brand sold 318 Formentor examples.Although Cupra may be axing one of its original and oldest models, the brand has already been introducing newer and larger SUV offerings.It launched the Tavascan mid-size electric SUV, which is based on the same platform as the Volkswagen ID.4 and ID.5, among others, as well as the Terramar mid-size SUV, which is based on the same platform as the Volkswagen Tiguan, both in 2025.Additionally the Spanish carmaker is set to introduce the new Raval small electric hatchback in Australia during 2027.

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