Citroen DS3 2010 News

French car followers are being promised a new deal, including more chic DS models, as Citroen enters a new era in Australia. Value will also be boosted across a nine-model lineup that's withered down under since the global financial crisis. Citroen showrooms will become more like a new-car boutique, with a special emphasis on the DS models including the upcoming DS3 cabrio. "We want to make Citroen stand out. It's not just a commodity brand," says John Startari, who heads the French brand for newly-appointed distributor the Sime Darby Motors Group. "We also need Citroen to be more relevant. So we're rationalising the lineup and increasing the competitiveness." Only 1702 Citroens were sold in Australia last year and, although Startari point-blank refuses to talk numbers, the target from France is obviously more than 2000 cars in 2013. That should finally mean a C3 price leader instead of today's $23,990 starter car, priced more in line with rivals like the Toyota Corolla that start at $19,990. The DS5 is also set for a bigger role, playing in a size and price class where Citroen wants to stand out from a huge range of rivals including the Ford Mondeo, Hyundai i40, new Mazda6 and even the Peugeot 508. "Australians really don't know about DS. I think there is an untapped demand for those cars, which are like the Mini," says Startari. "All the DS cars are here now, but they haven't really been pushed. It's about telling people what they are and what they can do. And building up the package that goes with them. "Our halo car is the DS5. It is already here but has never had a proper Australian launch. "So we are starting virtually with a clean slate in June.  The price won't come down but there will be better value." He also confirms the DS3 cabrio without getting any more specific on timing than "later this year" for its showroom arrival. Citroen's decision to switch its agency from Ateco Automotive to Sime Darby is, says the ex-Proton chief, a major opportunity - for both the brand and its buyers.  "Citroen should be more of a premium brand. The cars are good but people haven't been told about them," Startari says. "There are too many variants. That will be reduced. I think we will be one of the success stories this year. We can make Citroen stand out."  

These 2CVs will resurface this month at an international 2CV event. Organisers expect a record-breaking global gathering of Citroen 2CVs at the 19th International "Amis de la 2CV" (Friends of the 2CV) event on July 26-31. The gathering is expected to attract more than 6000 examples of the legendary and iconic Citroen model. Held every two years, the meeting attracts participants from all over the world who come together to celebrate one of Citroen's longest-running success stories. The 2011 event will be held on a 60-hectare site near Salbris in Central France. Four pre-war prototype 2CVs will be on show alongside the contemporary Citroen REVOLTe concept - a small, electric city car that has been inspired by the 2CV's distinctive silhouette. Originally developed in the 1930s, most of the 250 prototype 2CVs were destroyed before war. Only three were hidden to stop them falling into enemy hands. The fourth was stored by Michelin. The 2CV was finally unveiled at the 1948 Paris Motor Show, before going on to enjoy a fantastic career with 5,114,940 units sold between 1948 and 1990. Activities at the event will include a 2CV "disassemble-reassemble" competition; a bring-and-buy sale; various children's events; and the use of driving simulators.

The three brands are all gearing-up for a major attack on next year's new-age world championship, which will be open to smaller cars with smaller 1.6-litre turbocharged engines.Downsizing in the series means Citroen is switching to its C3, Ford is moving from the Focus to the Fiesta, and Mini is coming back to rallying for the first time since the 1960s with its Countryman.Ford already knows it has a winner in the Fiesta, which claimed the Monte Carlo Rally this year without a turbocharged engine. It is shown in Paris just a week before Ford begins testing for next year's championship, when it will try to snap Sebastian Loeb's six-year run as world championship with Citroen."Countless hours have gone into the Fiesta RS WRC to reach this point, and for the car to be unveiled in public for the first time is a proud moment for us.  We are right on track with our development and the team is delighted with testing to date," says Ford's rally boss, Malcolm Wilson.Its Citroen rival is already testing and picks up the basic mechanical package from the successful C4, with aero tweaking to the DS3 body including wider guards, a giant rear wing and cooling vents in the body.  But the rally star in Paris is the Mini, which is unveiled by FIA president and former rally co-driver Jean Todt.“The response to our announcement that Mini will return to the world of rallying next year was very positive. The FIA World Rally Championship is the pinnacle of rallying, making it the ideal platform for demonstrating the competitive spirit of our brand," says Mini's global marketing boss, Ian Robertson.The Countryman is massively tweaked for rallying and is displayed in Paris with giant front and rear wings, a bank of bonnet-mounted spotlights and a stripped-out cabin.The car is developed by Prodrive, the British motorsport operation that also runs Ford Performance Racing in the V8 Supercar championship, and has already run well in testing.  But Mini is unlikely to challenge Citroen and Ford in the early events of the 2011 WRC, which begins in Sweden in February.

Europe is back in business, celebrating the end of the global financial crisis that rocked the car world and drove the biggest of them all - General Motors - into bankruptcy.There were green shoots of happiness at the Frankfurt Motor Show in late 2009, but this week's Geneva Motor Show shows the same sort of excitement and promise of an early spring morning in Europe.Every carmaker has something new in Geneva, from full-blown production models to quirky concepts. The Swiss show is often dismissed as a sideshow but this time, with 25 new models as diverse as the Nissan Micra and Porsche Cayenne, there is serious action on every front.Carmakers are predictably focussed on green solutions to meet the challenges of fuel economy and CO2 emissions - with Fiat even showing a tiny two-cylinder engine for its funkoid 500 - but there is also room for fun.  How else do you describe a Honda city concept that looks like a 20th-century take on the unicycles used by Circe du Soleil acrobats?But even the green machines have turned mean as Ferrari shows its 599 Vettura Labratorio hybrid, although BYD from China balanced things with its fully-electric E6 hatch.Porsche also has its 918 supercar concept and both it and the Ferrari tap Formula One technology with KERS hybrid packs - that's Kinetic Energy Recovery System - to store energy for a quick, explosive boost of extra power.Porsche plans to put the 918 into production but, as yet, Ferrari is only using the super-special 599 - painted symbolically in green instead of the Italian brand's signature red - as a rolling labratory.  "We want to understand how to use this technology. We are not yet at the point to see it in a road going Ferrari," says Amedeo Felisa, Ferrari's CEO.The upbeat mood at Geneva is captured by the top man at Bentley, Dr Franz-Josef Paefgen, who says the reaction to his company's Mulsanne and Supersports models has filled him with confidence after a shocking 2009.  "There is a feeling that it is behind us," Paefgen says as super-wealthy Bentley buyers emerge from their GFC-proof bunkers.Walking the stands at Geneva I see green machines that are more than just concepts and plenty of choices for small-car buyers, from budget hatches to baby prestige cars like the Audi A1.  The little Audi gets a rousing reception, Volvo wins praise for the safety and styling of the new S60 sedan and the Alfa Giulietta - replacement for the 147 - raises more questions about the often-promised renaissance for the brand.Lexus shows a compact new CT200h hybrid that brings petrol-electric power to a new group of buyers, Mini has the Countryman with extra ground clearance and the basics for a World Rally Championship challenge in 2011, and the Mitsubishi ASX crossover - test driven this week by Peter Lyon near Tokyo - heads the Japanese contingent.For Alfa fans, the Giulietta is pitched at the Volkswagen Golf with a range of 1.4, 1.6 and 2.0-litre petrol and diesel engines.  BMW’s new 5 Series and a 4-litre six-cylinder X5 diesel creates a predictable buzz among SUV fans.Kia’s head of design, Peter Schreyer, lifts the wraps off the stylish new Sportage, which is due in Australia later this year, with the promise of both turbodiesel and petrol engines, as well as front and all-wheel drive.  The Sportage could be major hit for the Korean brand, matching the impact of the Hyundai ix35, when it goes on sale with an opener in the sub-$30,000 bracket.Ford leverages the first European appearance of its new Focus hatch in Geneva by unveiling the Focus wagon, which at this stage is a Europe-only car. Europeans are big wagon buyers and the wagon is expected to account for one-third of all Focus sales there.But the Focus wagon is only the halfway point - the fifth of 10 proposed models - using the same basic building blocks and the future includes a Focus electric car. Currently, the wagon, hatch, sedan and C-Max and Grand C-Max all share the same underpinnings.“We are now using our global resources to develop cars for all countries, including Australia,” says Ford's technical chief, Derrick Kuzak.  He also reveals the current Europe-only Kuga compact SUV and North American Escape will be replaced by a single global car, which could head to Australia, and hints that a hot performance Focus with a more-powerful version of Ford’s 2.0-litre Ecoboost turbo engine will also be available in Australia.Lexus uses Geneva to showcase its critically important CT 200h hybrid, which it hopes to become a volume player.  But the CT 200h is not the only car to push the green theme at the affordable end.Hyundai has the stylish turbocharged 1.7-litre i-flow concept sedan, which uses a lithium-ion battery pack with six-speed dual-clutch transmission, and it is joined by the ix35 FCEV hydrogen fuel-cell car and Opel’s Flextreme GT-E.Apart from Ferrari, Porsche shows off its GT3 R Hybrid - also with KERS - and 918 Spyder, both exploring the outer limits of hybrid drivetrains for race and road cars.  The Cayenne, along with the VW Touareg, share their hybrid debuts as Audi uses the first appearance of its baby A1 to reveal a full-electric E-tron concept that joins earlier R8-based plug-in supercars.Apart from the conventional petrol and diesel A1, Audi also adds the RS5 coupe to its A5 lineup and a hybrid A8 sedan. The RS5 gets a powerful 335kW/430Nm 4.2-litre V8, quattro all-wheel drive and seven-speed S-tronic dual clutch gearbox.Like the BMW-built Mini, Audi has several distinctly styled A1s on its stand. It says owners will have access to so much customisation that no two A1s will be exactly the same.Audi has the Mini firmly in its sights with an expected starting price around $33,000 for the A1, with a three-door car to kick of sales with a five-door and cabrio expected. The range-topper is expected to be an S version with a performance-tuned turbo four cylinder engine.Citroen springs one of the few real surprises of the show with its hot-pink Survolt sportscar while Giugiaro teams up with Proton to deliver a stylish hybrid city car.  The Survolt is a pure design fantasy with no likely production expected. The showcar did not even have an engine and Citroen says it has been designed to go electric.Apart from the sleek Citroen, two Italian styling houses - Pininfarina and Bertone - have show cars based on Alfa Romeo mechanical parts. Bertone returns to Geneva for the first time in two years with the Pandion 2+2 concept coupe and Pininfarina shows the two-seater 2uettottanta.Apart from the twin concepts, Citroen has the DS3 Racing as well as its DS High Rider three door, a pointer to the next-generation C4, which is due to be launched next year as a five-door.  The company will only build 1000 versions of the DS3 racing and the head of local importer Ateco Automotive, Neville Crichton, says he would like to bring a few to Australia but will initially focus on launching the DS range.“It certainly is a good looking thing,” Crichton says.  Mercedes-Benz continues to create a buzz at Geneva with its SLS Gullwing supercar but the F800 Style, a pointer to the next-generation CLS minus its cantilever rear doors, dominates the Mercedes stand and shares the limelight with the E-Class cabriolet.Fitting in the quirky category in Geneva is Aston Martin’s Cygnet hatch, a remake of Toyota’s iQ city car. The $50,000 makeover model will only be sold to existing Aston Martin customers.  Aston Martin boldly has the Cygnet right next to its four-door flagship sports car, the Rapide.

Without saying so, the French are clearly eyeing the Mini as the main rival for its newest hatch. Its quirky styling, floating roof, `shark fin' B-pillar and inset LED lights in the front bumper scream the type of individuality made popular by BMW when it launched the new Mini. Like the Mini, DS3 buyers will also be able to personalise their cars with different exterior, roof and rearview mirror colours, as well as painted alloy wheels. This customization continues on the inside where buyers will be able to choose various interior trims and colours. Citroen says the DS3 is not only good looking but versatile. The dashboard is set high up to increase leg room and it says the slim-back seats and wagon-style rear free up room in the back. The car has a 285-litre boot with a 60/40 split-fold rear seat. Compared to the Mini, the DS3 is 251mm longer, 27mm wider and 53mm higher but shares the British car's engaging looks. The DS3 makes its world debut at the Frankfurt Motor Show and arrives here in the second half of next year. Pricing and specifications are yet to be finalized, but buyers can expect it land close to the Mini's $33,000 price point. Like the Mini, DS3 buyers will have a choice of turbo-diesel, as well as petrol four cylinder engines, driving the front wheels. In Europe the car will be available with two HDi turbo-diesels and three petrol engines that meet Euro V emission rules. The HDi engines develop 68kW and 82kW while the petrol models include a 70kW and 90kW VTi four, as well as a 112kW turbo petrol. The engines will be mated to five-speed and six-speed manuals with automatics to follow. The DS3 will also spawn a range of up-market models and will be followed by the DS4 and DS5. In a veiled poke at the Mini, Citroen Australia general manager, Miles Williams says the DS3 represents a fresh new approach to small cars. “Existing models in this new prestige sub-sector have put the emphasis on performance and lack that flexibility and versatility that DS3 provides,” he says.

Taking a lead from Toyota's work with Lexus, which sits above its boring basic models, the French carmaker is returning the DS badge to its showrooms with a luxury tweak.The DS3 will be first into action and will be followed by the larger DS4 and DS5.Citroen has previewed the upmarket action plan with more details on its DS Inside concept car, which points both to the exterior styling and cabin layout of the future cars. It is based on the regular C3, but with a bolder body and much more luxury on the inside.Citroen says the idea is to focus on modernity and distinction, with a 'different spirit' supplied by British designer Mark Lloyd.The cabin of the DS3 Inside is a major departure from the black- plastic slab look of most current Citroens. There is a leather roof lining, a sweet sweep across the dash with dials outlined in black chrome, and a new style of central console.Citroen has also added leather seats with more shape and support, as well as deep-pile carpet, claiming the result is 'flowing and airy'with added 'dynamism'."It will present an identity strong on modernity and distinction, drawing its DNA clearly from Citroen's history of innovation and unforgettable design," the company says.The production version of the DS3 will hit showrooms in Europe in the middle of next year and the car is already confirmed for Austrlaia."The DS3 is one of three DS models, the others being DS4 and DS5, that will represent a separate range of premium models," says Citroen's Australian spokesman, Edward Rowe.There is no timing yet for the DS4 and DS5 but they should also be in the lineup within 18 months.