Citroen DS3 to challenge Mini

Without saying so, the French are clearly eyeing the Mini as the main rival for its newest hatch. Its quirky styling, floating roof, `shark fin' B-pillar and inset LED lights in the front bumper scream the type of individuality made popular by BMW when it launched the new Mini.

Like the Mini, DS3 buyers will also be able to personalise their cars with different exterior, roof and rearview mirror colours, as well as painted alloy wheels. This customization continues on the inside where buyers will be able to choose various interior trims and colours. Citroen says the DS3 is not only good looking but versatile.

The dashboard is set high up to increase leg room and it says the slim-back seats and wagon-style rear free up room in the back. The car has a 285-litre boot with a 60/40 split-fold rear seat. Compared to the Mini, the DS3 is 251mm longer, 27mm wider and 53mm higher but shares the British car's engaging looks.

The DS3 makes its world debut at the Frankfurt Motor Show and arrives here in the second half of next year. Pricing and specifications are yet to be finalized, but buyers can expect it land close to the Mini's $33,000 price point.

Like the Mini, DS3 buyers will have a choice of turbo-diesel, as well as petrol four cylinder engines, driving the front wheels. In Europe the car will be available with two HDi turbo-diesels and three petrol engines that meet Euro V emission rules.

The HDi engines develop 68kW and 82kW while the petrol models include a 70kW and 90kW VTi four, as well as a 112kW turbo petrol. The engines will be mated to five-speed and six-speed manuals with automatics to follow.

The DS3 will also spawn a range of up-market models and will be followed by the DS4 and DS5. In a veiled poke at the Mini, Citroen Australia general manager, Miles Williams says the DS3 represents a fresh new approach to small cars. “Existing models in this new prestige sub-sector have put the emphasis on performance and lack that flexibility and versatility that DS3 provides,” he says.