BYD News

If it weren’t for ongoing industrial action across Australia’s ports, there would be a lot more Shark 6 utes on the road, according to David Smitherman, CEO of Australia’s BYD distributor, EVDirect.Despite his two decades of experience in the automotive industry, including senior roles with Ateco Group – Australia’s Renault, RAM and Maserati distributor – Smitherman told CarsGuide he believes demand for the Shark 6 has been unprecedented.“I’ve never seen such a level of interest in a vehicle in my 25 years in the industry. It’s exceptional,” he said.“It just keeps going exceptionally well and exceeding expectations. We’re north of 5000 , closing in on 6000.”At last count, EVDirect confirmed more than 5500 eager customers had placed an order for a Shark 6 since orders for the ute opened in late-October last year. The process involves a fully-refundable $1000 deposit made in store or online.BYD still has its work cut out for it, though, with well-established rivals in the Ford Ranger and Toyota HiLux selling 62,593 and 53,499 units apiece last year. The incoming Kia Tasman, meanwhile, has already clocked a claimed 20,000 expressions of interest.Then for reference, there's the Toyota Prado, arguably Australia's biggest car release of 2024, which arrived with a staggering 25,000 orders in the bank.But Smitherman said the Shark 6's order tally was all the more impressive when you consider very few Australians have been able to get themselves inside one for a test drive, let alone spot one on the road. Plus, BYD is still a new brand in the Australian market.A pay dispute between the Maritime Union Association and Qube Holdings, which operates some 29 ports across Australia responsible for processing imported vehicles, has prevented thousands of vehicles from docking in Australia, including thousands of Shark 6 utes.“The interest is incredible...we’ve had a very small amount of vehicles available for test drive, so we’re just being inundated with test drives. It's incredible,” said Smitherman.The BYD website currently lists 41 ‘Experience Centres’ in Australia, with EVDirect stating that the Shark 6 is available to test drive across its dealer network.Even with an optimistic estimate of a single Shark 6 example at each dealership — or 41 total vehicles — that suggests hundreds, if not thousands, of buyers could have ordered one without even hopping inside.That’s why BYD were only able to announce on January 13, nearly three months after launch, that the first Shark 6 ute had been delivered to a customer in Queensland.Despite the delay, the Chinese newcomer still beat the the upcoming Ford Ranger PHEV and GWM Cannon Alpha PHEV to the plate as Australia’s first plug-in hybrid ute, with both rivals readying for arrival between now and the middle of the year.Neither Ford of GWM has opened order books on their upcoming PHEV utes yet, although Ford Australia's General Manager of Electric Vehicles Myles Hartley told CarsGuide last September that expressions of interest for the Ranger PHEV had been strong."We recently had a dealer meeting and there's been extremely good feedback on the amount of interest of people coming into dealers today and looking for more information," said Hartley.Whether that translates to an order sheet that matches the BYD remains to be seen, though as Australians increasingly look for greater value (the Shark 6 is priced at $57,900, before on-road costs), Smitherman remains confident in its sales prospects.So much so, had the industrial action at the ports not occurred and BYD had more stock on hand, Smitherman believes BYD's overall sales tally of 20,458 vehicles last year would have been even higher."Had I had the Shark 6 and Sealion 7 earlier, which I would have expected, I would have easily had double the 2023 number ," said Smitherman.“Once somebody test drives our product, our rate of conversion — because our dealers and our products are so good — is exceptionally high."

With so many new brands and models entering what appears to be a softening new car market, what started as a price skirmish is quickly evolving into all out war, with BYD announcing further reductions on cost-of-entry to some of its most popular models.

Electric car giant BYD has just announced a new cut-price model for the UK market.  Known as the Atto 2, the electric small SUV slips between the popular mid-size Atto 3 and Dolphin hatch in the right-hand-drive market. Australian plans remain unconfirmed. 

Despite a backwards step in 2024, Chinese cars are on-track to bounce back in 2025 as a flood of new brands enter the market.While brands like BYD, MG, GWM and Chery have already established themselves, a new wave is on the way to challenge Japan as Australia’s biggest car importer.By the end of 2024 there were 12 Chinese brands officially in the Australian market and at least two more have announced plans for entry into our market in 2025 with more expected to follow. Japan, by contrast, only has nine brands in our local market but still comfortably leads the overall production with nearly 379,000 vehicles from Japan sold here in 2024.That compares to 272,139 from Thailand and 176,159 from China. Those figures don’t account for a brand’s national base but rather simply where they are built, so it includes certain Tesla, Volvo and other models from different brands.But while Japan and Thailand still lead the way as the most popular countries for new-car production, China appears on-course to overtake them in the not-too-distant future at the current rate.With the likes of Zeekr, Leapmotor, Deepal, XPeng, Geely, Smart, JAC, GAC/Aion, Jaecoo and more set to grow in 2025, plus expanded product lines from BYD, MG, GWM and Chery, the approximate 96,000 sales difference between China and Thailand could shrink dramatically this year.The industry is well aware of the rapid growth of the Chinese car industry in Australia, with Toyota Australia’s Head of Sales, Marketing and Franchise Operations, Sean Hanley, commenting this week: “The Australian new-car market has always been one of the most competitive in the world, and 2025 will be no different. We expect to see more new brands and models, which means more choice and even stronger competition, which, in the end, is great for the consumer.“By all reports, there could be a dozen new Chinese car companies arriving in Australia by the end of next year. In the past five years, they have taken more than 13 percentage points of market share from established brands.”Hanley was quick to point out that while these new brands have taken significant market share, Toyota remains the clear leader.However, that growth must come from somewhere and that will force brands across the market to react to this new array of rivals. This is likely to result in increased competition for Australian buyers at a time when cost-of-living pressures are expected to cool the market after record sales in 2024.

At the beginning of each year we dissect the top-10 best-selling automotive brands of the previous year, digging into what went right for some brands and what went wrong for others.What about the brands that just missed out on the glory of a top-10 placing?Based on full-year 2024 data, we’ve pulled together another list. For all the details of the top 10, read about it here. But now we are detailing the brands that landed in positions 11 to 20 on the best-selling car brands list.There are some big names that were once fixtures in the top 10, but a combination of factors have kept them out of the top rankings this time around.Competition from newer brands has had an impact, as has shifting consumer preference and cost-of-living concerns.Check out our table below for the full figures.Subaru was the unlucky brand to just miss out on a top 10 spot last year, after being shut out by growing Chinese manufacturer GWM by 2178 sales.Subaru had been a mainstay in the top 10 for years, but last year it captured 40,604 sales, which was a near 12 per cent dip compared with 2023. All of Subaru’s models, excluding the newer Crosstrek small SUV, experienced double-digit percentage declines last year.Another more recent top-10 entrant, Tesla, also slipped out of the main list last year. Declining interest in its only two models — the related Tesla Model 3 and Model Y — ensured a 17 per cent drop. This was part of a wider trend of stagnating EV sales in Australia. Battery EVs were only up by 4.7 per cent in 2024, a dramatic change from the 160 per cent increase in 2023 over 2022.Another long-standing brand, and former top-10 player, Volkswagen, saw a further slide in 2024. Its tally of 36,480 was about 17 per cent off the previous year.The Amarok ute was in positive territory, but sales of some other key models dropped as the wait for replacements of some of its biggest models like the Tiguan drag on.Fellow German maker BMW landed in 14th place and remained steady, shifting just 157 more cars in 2024 compared with 2023.The next two brands had a big year. Suzuki clawed back lost ground by increasing its sales by 24.6 per cent to 21,278 units. The Jimny continues to be Suzuki’s best seller, with the tiny off-roader nabbing nearly half its total sales at 9697 units - up a whopping 94 per cent year on year.The other big mover was BYD, with the Chinese giant adding 20,458 sales to its name last year.Challenging Australia’s SUV obsession, BYD’s top seller was the Seal sedan on 6393 sales, but the Sealion 6 plug-in hybrid SUV was just behind on 6198. The latter only had six full months on sale, however.Expect this to change in 2025 with the Shark 6 PHEV ute likely to take over of the brand’s most popular offering.Mercedes-Benz Cars took a dive in 2024, dropping by nearly 18 per cent for 19,989 units. If you add Mercedes-Benz Vans to its tally (they are reported separately in VFACTS) it would have recorded 24,831 sales which was enough to beat Suzuki.LDV was one of few Chinese manufacturers to go backwards in 2024 (-24.8%). The commercial vehicle specialist was hampered by ageing models like the D90 SUV and the T60 ute, but both of those are being replaced early this year.In 19th place was Audi which dropped by 19.5 per cent last year, with very few bright spots in its line-up except for the ever-popular Q3 small SUV. That model was ahead by 23.3 per cent last year and led the premium small SUV segment for sales, edging out the BMW X1 and Volvo’s XC40.Rounding out our top 20 is Honda with 14,092 sales. The Japanese brand was another regular visitor to the top 10 in the not-too-distant past, but a drastic change in sales strategy in Australia - including downsizing its model range, dealer network and shifting to an agency dealer model - meant sales dropped, ensuring what the company says is a more sustainable business model.While the excellent CR-V went backwards last year, its two other SUVS, the HR-V and ZR-V, gained ground, increasing by 53.3 and 79.3 per cent respectively.Just missing out on a top-20 placing were Lexus (13,642) and Chery (12,603).

In recent years the pointy end of the Australian new vehicle sales race has reflected our seemingly insatiable appetite for dual cab utes, with the Ford Ranger and Toyota HiLux locked in a fierce arm wrestle to determine the annual winner.

BYD is the new Goliath in the car industry. The Chinese giant sold more than 4.2 million cars last year according to reports from the BBC, and 1.76m of those were fully electric cars.

Christmas is a fading memory, the New Year’s hangovers have cleared and we’re still getting used to writing ‘2025’ so you know what that means?Hot takes time.Yes, it’s January and with a whole year of new cars ahead of us, I’m going to try and predict the future. But while these might meet the clickbait definition of a ‘hot take’ these aren’t just random thoughts, but rather these are five scenarios that I believe could play out in 2025 based on previous trends and the other available evidence.To be fair, I’m basing this at least in part to Toyota Australia boss Sean Hanley’s own prediction that he believes the RAV4 can leapfrog the Ford Ranger into first place. I agree with him that the Ranger will need to work hard to stay at the top of the charts, with its gap to the RAV4 less than 4000 sales in 2024.The Ranger will be entering its fourth year on sale, which means it no longer feels ‘new’ but is also too early for a mid-life upgrade, so it will need to rely on new additions like the Super Duty and plug-in hybrid to keep its interest high.The latter is really the key for Ford, with the Ranger PHEV having to face a direct rival in the form of the BYD Shark 6 - which wasn’t on the horizon when Ford announced its plug-in back in 2023.Meanwhile, the RAV4 remains beloved by SUV buyers, despite its many rivals, and Toyota is (reportedly) carrying over a healthy order bank that should maintain its steady sales pace.Whatever happens, it should be a close finish in the sales race.It’s safe to say Kia has copped some flak for the styling of its Tasman ute, which has raised concerns over its sales potential. But, personally, I think it will be a success story for Kia even if it doesn’t achieve the headline-grabbing sales figures the brand is hoping for.Kia’s goal to sell more than 20,000 Tasmans per year is an ambitious target, even if the styling had been universally praised, given the strength of the Ford Ranger and Toyota HiLux. But the truth is looks are subjective and the Tasman’s ultimate sales potential will come down to pricing and specifications. If Kia can give ute buyers a good value proposition, then undoubtedly many will jump aboard, regardless of what anyone says about the styling.Fleet operators who don’t care about subjective elements like style will likely be wooed by the expected five-star ANCAP rating and Kia’s reputation for reliability.Bottom line, even if Kia sells half of its expected numbers, adding 10,000 Tasmans to Kia’s tally is all incremental growth for a brand that has never previously offered a ute - and that will make it a big success.One of the key takeaways from the 2024 sales was the huge growth of hybrids (HEVs) and plug-in hybrids (PHEVs) compared to the stalled sales of electric vehicles (EVs). Sales of pure electric models were only up 4.7 per cent after growing more than 160 per cent in 2023.That’s an enormous change of fortunes for EVs, which have always largely been underpinned by Tesla, which had a down year in 2024. Whether Tesla can rebound is one major question, with its sales down by more than 16,000 sales, but other brands will need to start selling more of their EVs if the market is to accelerate its growth again.It appears as though the market for EVs has largely been catered to, with a huge variety of makes and models across the spectrum of size and price, so there’s no longer any major barriers for EVs apart from consumer demand.Australians seem unconvinced by EVs in the broad sense, preferring dual-cab utes and mid-size SUVs with hybrid engines, and it seems unlikely to change in the short-term so I wouldn’t be betting on a big turnaround for electric sales in 2025.NVES, or the New Vehicle Efficiency Standards, grabbed plenty of headlines in 2024 as the car industry pushed back on long-overdue emissions regulations like kids not wanting to eat their vegetables. But despite the kicking and screaming from certain members of industry, NVES officially began on January 1 and the world hasn’t stopped turning.Inevitably there will be change thanks to NVES, with car brands needing to introduce more fuel-efficient vehicles or face financial penalties, however the government has effectively given the industry three years to sort itself out. Any brand above the limit in 2025 has until the end of 2027 to generate (or buy from a rival brand) ‘credits’ to offset their less-efficient models.In other words, expect ‘situation normal’ in 2025 with all the usual models you find in dealerships, albeit with a ramp up of more hybrids and PHEVs like we’ve begun to see in the last 18 months.Normally you’d expect the arrival of two big name models, which nearly double the options for buyers, to result in a sales boom for a particular market. And yet, despite the introduction of the Ford F-150 and Toyota Tundra, sales of ‘$100k plus utes’ (otherwise known as the US-style pick-ups) were up just a marginal 2.4 per cent in 2024.The segment still sold more than 10,000 units in 2024, which is an impressive number when you consider these are expensive and niche vehicles, but the arrival of the Ford and Toyota should have been a boost. They certainly helped offset the sales decline of the Ram 1500, which dropped as the current V8-powered model entered run-out, but it speaks to the limitations of the market.With the arrival of the new six-cylinder Ram 1500 to go along with the F-150 and Tundra, it’s hard to see the total volume of $100k plus utes getting much higher than 10,000 per year.

The Australian new car market is more competitive than ever before and the 2024 sales charts proved exactly that.It doesn't matter whether you're a legacy brand or a new kid on the block, the electric transition has created ample opportunities for carmakers to thrive – and a considerable number did so this year.So, without further ado, here they are...GWM’s rise to a top-ten brand in 2024 caught many by surprise, though people are quick to forget that this has been a long time coming.As the first Chinese car brand to reach Australian shores in 2009, GWM has evolved considerably from its early ute foundations, with its SUV range now comprising the vast majority of its sales.Specifically, the Haval Jolion, which GWM sold 14,238 of last year – a record for the brand for what is Australia’s second-cheapest hybrid car and 10th most popular in December. We knew BYD was coming, but who expected this?The Chinese Tesla-challenger came big in 2024 with a sales uptick of 64.5 per cent, primarily off the back of the fully-electric Seal and plug-in hybrid Sealion 6 models – which sold 6393 and 6198 units, respectively, in their first year.With the Shark 6 ute and Sealion 7 on its way, who knows, by this time next year we could be calling it a top-ten brand.It was another strong year for Ford which maintained the title of Australia's best-selling vehicle with the Ranger ute. It clocked 62,593 sales in total.Second to it, albeit much further behind, was the Ranger-based Everest SUV, which clocked 26,494 sales for the year – a 75.8 per cent increase on last year.Together they accounted for nearly 90 per cent of Ford's sales, which puts them in a precarious position in 2025 with New Vehicle Efficiency Standards and stiff competition from BYD and GWM on the plug-in hybrid ute front.Australia’s love of Mitsubishi clearly isn’t waning despite the brand lacking an EV.Sales of the Outlander SUV, which is offered in plug-in hybrid guise, skyrocketed in 2024, with 27,613 sales making it the second-best selling medium SUV in the country behind the Toyota RAV4.It is also worth noting that the new-gen Triton had a strong year, with sales up a further 7.6 per cent to 14,737 for the year.There are few things Australians love more than a Toyota.  The Japanese powerhouse grew its sales by 26,056 on last year, with the final tally of 241,296 sales exceeding the volume of both second (Ford) and third (Mazda) places combined. A big chunk of that was off the back of the RAV4, which nearly doubled its sales from 29,627 last year to 58,718. Toyota expects that to grow even further in 2025.HiLux sales retracted by 14.2 per cent in 2024 and are likely to do so again in 2025, but it still performed strongly with 53,499 total sales. Expect some of the slack to be picked up by the brand new Prado this year.The South Korean powerhouse continues its march as one of Australia’s best-selling car brands, increasing its slice of the pie by a further 7.4 per cent in 2024 to 81,787 total sales.Leading its sales was the Kia Sportage with 22,210 sales, a 41.0 per cent increase on the previous year.The Cerato and Carnival models weren’t too far behind at 15,502 and 10,080 sales, respectively.Regardless of challenging times for the brand globally, Nissan had a strong year in Australia, clocking up nearly 6000 more sales this year compared to last.Those were greatly helped by the X-Trail, which had a huge 36 per cent increase in sales year-on-year.Though it's far from the most compelling ute in Australia, the Navara continued to sell relatively well, clocking up 10,063 sales for 2024, a 15.5 per cent increase.So apparently selling super-affordable cars during a cost-of-living crisis was a winning ticket, who would’ve thought?Chery shook things up in 2024 with its very affordable range, which doubled in size. The Omoda 5 reigned supreme, growing its sales from 5370 to 6162.It wasn’t without help from the Tiggo 7 Pro (2734) and the brand new Tiggo 4 Pro (1918) and Tiggo 8 Pro (1789) models, though.Suzuki is proving that you don’t necessarily need a brand new line-up to achieve sales success.As the brand’s most popular model, the Jimny (9697 sales), enters its seventh year, it shows no signs of slowing down, with sales up 93.9 per cent from 2023.The same can be said for the Vitara (2456 sales), which enters its 10th year this year with a 45.6 per cent sales increase on last year.Porsche’s strong year was largely off the back of its petrol Macan model, which is now out of production as the brand transitions to an electric-only Macan range.Expect sales to dip strongly next year.The second- and third-most popular models were the Cayenne and 911, which remain strong market favourites with respective sales increases of 15.5 and 40.3 per cent.While recording a modest sales increase, BMW retained its title as Australia’s best-selling premium brand for the second year running.With 26,341 total sales, BMW saw strong results across its very dynamic line-up, which consists of EVs, plug-in hybrids, mild-hybrids, petrol and diesel.Notable models were the electric i4 sedan, which saw a staggering 484.1 per cent increase on last year, along with the new X2, which saw a 565 per cent increase.It sounds big on paper, but the 16.1 per cent increase only equates to 600 sales from 3703 in 2023 to 4303 in 2024.Not to downplay it, though, it's a strong result for Chevrolet which sells its cheapest car in Australia – the Silverado LTZ 1500 premium – for $130,500, before on-road costs.

Australia’s electric car price wars are heating up once again, with BYD becoming the first-ever brand to advertise an electric car for under $30,000. Starting at $29,990, before on-road costs, the new Essential variant will lead the two-grade Dolphin range, sitting $6900 below the outgoing Dynamic ($36,890) and top-spec Premium ($42,890).