BYD Sealion 7 News

Prices slashed from yet another BYD.

In a milestone market share breakthrough vehicles manufactured in China accounted for one in five new cars sold in Australia in October this year.

Tesla may soon lose its best-selling EV crown to BYD.

China’s BYD has been on a cracking hot streak for months now and it doesn’t appear to be slowing down anytime soon.

Three years ago almost nobody in Australia had even heard of BYD, but now the Chinese manufacturer is a top-five brand here, outselling big names Aussies used to flock to like Honda, Nissan and Subaru. All that now stands in its way is Toyota, Ford, Mazda, Kia and Hyundai. And all BYD has to do is add four new models to its range and it could leave those holdouts in its dust. But not just any models - these models.Rapid just doesn’t describe well enough just how fast BYD has grown in Australia. To go from zero sales in 2021 before it had arrived to selling 32,839 cars so far just in the first eight months of this year is overwhelming. Well, it has been for brands such as Nissan, Honda and Subaru, who haven’t sold more than 30,000. Even the big Europeans like Volkswagen, Mercedes, BMW and Audi haven’t sold more than 20,000 this year. Hyundai doesn’t exactly have a comfortable lead either with 51,957 sales year to date, and neither does Kia with 55,554. Mazda might think it's safe with 63,208, but really only Toyota doesn’t have to panic yet with 163,491 until the start of September.Three or possibly four new models for BYD will easily reach 60,000 sales for the same period, catching Kia and Hyundai and possibly overtaking Mazda, too. But not just any models will do this, only the right ones will, but it's easy to see what they are from the sales data.Looking at the latest sales data from the first eight months of the year, it is clear what models BYD needs and it’s not more mid-sized SUVs, the brand has this covered with the Sealion 6 and Sealion 7, with the possibility of the Sealion 5 coming, too. BYD also has the big-selling Shark 6 4x4 ute. Having popular mid-sized SUVs and a ute are key ingredients for success in Australia as these are the largest-selling segments. Toyota is the king of this recipe with its HiLux ute and RAV4 SUV, and it’s why Kia has just launched its Tasman pick-up to help the Sportage SUV with the heavy lifting. But Toyota and Kia don’t just rely on these cars to succeed. BYD has such momentum and the attention of Australians now that if it places a model to rival Toyota and Kia in other key segments, it will gain ground. And it can absolutely do this - not only is the company financially secure, it has an excellent supply chain and production process, plus it has the models already made. First, and everybody can see this, BYD needs a large, off-road SUV, something that will rival the Toyota Prado. If BYD is able to make that happen, it could gain up to 20,000 sales a year. These are all very conservative numbers too, the potential for much bigger sales is there.After all, have you seen how many BYD Shark 6 utes are getting around with canopies? Stylish ones that make this hybrid 4x4 pick-up look like an SUV, similar to a Ford Everest or Toyota MU-X. Can you see where we’re going here? Yep, it’s going to happen. BYD’s answer to the Prado is its Denza B5. The B5 is a ladder-on-frame, large, off-road SUV that’s also a plug-in hybrid with a 1.5-litre turbo petrol engine and two electric motors producing a combined 505kW and 760Nm. That’s slated to arrive late this year or early 2026, albeit marketed under a separate Denza brand that is owned by BYD.Next is a small SUV. BYD has the Atto 3 but at 4.5m long, it's almost classed as a 'small' mid-sized SUV. So something smaller to rival the Hyundai Kona or Mazda CX-30 is needed. We won’t have to wait long because by the end of this year the BYD Atto 2 electric SUV will launch in Australia. At 4.3m long, the Atto 2 is the size of a Kona. A smaller SUV like this could bring in 15,000 extra sales for BYD each year.Finally, BYD needs to bring a light SUV here the size of Toyota's Yaris Cross - but fully electric like Hyundai’s Inster. Again, BYD already has this - it’s the Atto 1. BYD doesn’t plan to bring the tiny SUV here. If it does, it could pick up another 5000 sales a year.Essentially, though, BYD needs the large, off-road Prado rival and the small Kona rival to start really worrying the brands currently ahead of it in the sales charts, and these models - the Denza B5 and Atto 2 are coming. It’ll be interesting to see what BYD’s year-to-date sales are this time in 2026 - 50,000? Very likely, at least, this by the looks of it. 

The Australian new car landscape is getting reformed in front of our eyes. July sales figures released by the Federal Chamber of Automotive Industries (FCAI), showed the cars and brands Aussies are loving and the ones we are falling out of love with.

If you need any more proof that China is becoming the dominant force in Australia’s automotive landscape, consider this.In the first six months of this year, 102,938 Chinese-made vehicles have been sold in Australia. Flash back five years to 2020, Chinese vehicle sales totalled just 11,055 in the same six-month period.That’s an 831 per cent increase in just five years. At this rate, China will overtake Thailand as the number two country of origin in Australia by next year. Japan is currently number one for imports, but for how long?Clearly a large number of Australians have no issue buying Chinese-built cars.The top 10 car brands for the first half of the year include Chinese giants GWM and BYD in seventh and eighth place respectively, while Tesla - which only imports cars to Australia from China - is ninth and SAIC-owned MG is just outside the table in eleventh.Yet looking at some of the commentary around this trend you’d be mistaken for thinking otherwise. There’s still a lot of negativity around Chinese brands and models despite the appetite for them here in Australia. But is it warranted?Honestly, it’s complicated.I appreciate some people have a moral issue buying a Chinese car given the long list of alleged current and historical human rights abuses carried out by the Chinese government. This is understandable.However, you could argue that if you take a stand against a particular country for historical human rights abuses there wouldn't be many countries left to buy cars from. The US isn’t exactly covering itself in glory when it comes to human rights at the moment.Other people take issue with the perceived quality of Chinese-made vehicles, in terms of build quality, materials and what they’re like to drive. And some of this concern is absolutely valid.The first crop of Chinese cars to hit Australia were, largely, awful. GWM, back in 2009 when it was just called Great Wall, served up some stinkers. The V240 SUV and X240 ute were terrible to drive, had poor build quality and the ute was even engulfed in an asbestos scandal.MG’s reboot as a Chinese-owned marque started in 2013 with the already dated MG6 sedan, but before it, Chery’s terrible trio of the J1 and J3 hatches and the J11 SUV ensured an early exit for the brand.Even some more recent attempts have been less than successful. Poorly calibrated advanced driver assist systems (ADAS) impacted Chery’s relaunch here a few years back with the Omoda 5, while even Deepal’s own company executives admitted the S07 EV was the most annoying car on sale in Australia thanks to incessant beeping and ADAS intervention.And, having driven a large number of Chinese cars currently on sale in Australia, I can confirm it is a mixed bag of good, bad and in between.But things are changing fast. I spent some time recently in China driving a raft of new models from BYD. While the test track was far too limited to develop decent drive impressions, it’s clear the overall quality of their cars has improved significantly. The interior design, materials used and even things like seat design impressed a lot of us hardened Aussie motoring writers.MG is on a roll at the minute, too. While I am yet to drive one myself, everyone that’s tested the MGS5 EV, including our very own Laura Berry, has raved about it. It’s like an SUV version of the already impressive MG4, only even better.GWM is consistently improving its models as it goes and having driven cars like the Tank 300 diesel and Haval H6 GT PHEV, I can confirm this to be true. Hiring noted former GM Holden engineer Rob Trubiani to tune its products will only help further.The quality of Tesla’s product improved greatly when Australian sourcing shifted from the USA to China a few years back.Granted, there are still some decidedly average cars in many of the Chinese brands’ model range.But to dismiss all cars from China is to fight a losing battle. Check those sales numbers again. Very soon half of the brands in the top 10 will be from China. GWM, MG and BYD all have ambitions for the top five or top three and some of the legacy brands aren’t doing much to stop them.I have had some alarming conversations with executives from legacy brands about China’s rise. I won’t name names, but multiple execs from top 10 brands have dismissed the popularity of Chinese brands in Australia and their potential to take over the industry. There is a sense from some that buyer loyalty will ultimately lead people back to long-standing brands.But this ignores the fact that hundreds of thousands of Australians don’t care about loyalty and they just want a good deal. And they are getting that in spades from the Chinese carmakers, much more than they are from the Japanese, Korean and European brands that have dominated for so long.So I guess what I am saying is, it might be time to get over the anti-China bias. Because you’re missing out on some pretty good cars. And in a few years there might not be as many non-Chinese brands to choose from.

One of the world’s largest carmakers' recent entry into Australia is proving fruitful, as China’s BYD finds itself sitting amongst the nation's top 10 brands.But BYD hasn’t only just managed to nab itself 10th or even 9th - in June 2025 the brand was the fifth-most popular behind Toyota, Ford, Mazda and Hyundai.In fact, in the entire first half of the year BYD has sold 23,355 cars in Australia putting it ahead of competitors like Isuzu (21,883), MG (21,674), Nissan (20,604) and Subaru (19,910).The first six best-selling brands in terms in the first half of 2025 will be familiar: Toyota, Mazda, Ford, Kia, Hyundai and Mitsubishi. But then? GWM and BYD.While GWM’s growth compared to the first half of 2024 is up a steady 17.0 per cent, BYD’s rise since the same period last year is meteoric. Compared to its 9548 sales up to June 30 in 2024, BYD’s 23,355 sales so far this year means it’s up 144.6 per cent.Eighth on the ladder year-to-date is an impressive feat for a brand most Australians likely hadn’t heard of just a couple of years ago, but the brand recognition brought about by its Atto 3 and the few models launched since has clearly worked.The brand has even made it into the ute market before mainstays like Kia, with its plug-in hybrid Shark 6 ute having broken the five-figure sales barrier. The brand has shifted 10,424 Sharks since its launch earlier this year.It’s unsurprisingly BYD’s most popular model, followed by the Sealion 6 PHEV (4375 YTD) and its electric Sealion 7 sibling (3756 YTD).The Atto 3 remains popular enough despite sales halving compared to the same point last year, now 1854 units this year-to-date, followed by the Seal sedan (1609 YTD, down 60.7 per cent) and Dolphin hatch (1337 YTD, up 7.1 per cent).The only thing that seems like it could see BYD come undone is a report from last week via Reuters that production at some BYD factories has been “cut by at least a third”, but it’s yet to be seen whether this is confirmed, or whether this will have a direct impact on Australian sales.

Chinese electric car maker BYD is following a secret five-year massive growth plan, which will see it sell half its vehicles overseas by 2030. This will make it a vehicle manufacturer on the same scale as Toyota and Volkswagen, according to a new report.The report by news outlet Reuters cites four people “familiar with the matter” who said BYD’s executives have committed to an ambitious strategy, which will see the electric vehicle brand undergo such an enormous output and sales increase that the company will rival even the world’s largest car manufacturers.BYD has just become the largest selling brand in its home country of China, overtaking Volkswagen last year with 4.27 million units sold.Last year BYD sold 417,204 vehicles overseas and this year the company plans to double that number to 800,000.  The Reuters report revealed BYD met privately with the company's investors to notify them of the growth plan, but it is not known if an actual 2030 predicted sales figure was disclosed.According to the insiders the way that the company wants to be able to achieve their grand plan is by localising production throughout the world. The plan outlines the need to have factories operating in Hungary, Uzbekistan, Brazil and Thailand in order to be able achieve its goal.BYD’s global growth plan will not include the United States, where recent high tariffs against Chinese carmakers have prevented the brand selling its cars there and made the company focus on Europe as the key to its success. Australia, too, will be part of BYD’s plan. Currently Australia doesn’t impose tariffs on Chinese carmakers and this combined with our fairly new and strong interest in electric cars has seen a multitude of Chinese brands arrive here offering what the established mainstream brands could not — very affordable electric cars.  This includes brands such as Geely, Zeekr, MG and Deepal.In April this year alone BYD sold 3207 in Australia, outstripping even Volkswagen with 2076 sales by an enormous margin. And all of BYD’s cars are electric or hybrids.BYD, which started as a battery maker before turning its hand to producing vehicles, arrived in Australia in 2022 with its first EV, the Atto 3 small SUV. The brand soon brought more vehicles to Australia including the Dolphin, Seal, Sealion 6 and Sealion 7 and the Shark 6. 

The BYD Sealion 7 was Australia's best-selling EV in April, marking the first time the brand has claimed the title since arriving locally in 2022.Last month, Australians bought 743 BYD Sealion 7s as opposed to 500 Tesla Model Ys (280) and Model 3s (220), which is Tesla's lowest monthly sales since August 2022, according to sales data from the Federal Chamber of Automotive Industries and Electric Vehicle Council.The result brings the Model Y's five-month consecutive lead as Australia's best-selling EV to an end, while marking only the second time since August 2022 a Tesla model hasn't claimed the title.BYD’s total sales were more than six times that of Tesla’s last month, making April the second consecutive month it has been a top-ten brand in Australia.More than a third of BYD’s sales (1293) came from the Shark 6 plug-in hybrid ute, which has notched up 6129 sales so far this year.The new Kia EV5 (342) and Geely EX5 (324) also outsold the Model Y, which was Australia’s best-selling EV for the entirety of 2023 and 2024.Tesla’s Australian sales fell by a staggering 76 per cent last month compared to April the previous year as the brand's global quarter one profits nosedived by 71 per cent.Many have pointed the finger at the controversial politics of CEO Elon Musk, who has been overseeing the Trump Administration’s cost-cutting measures as the head of the Department of Government Efficiency (DOGE).The picture couldn’t look any different for BYD, which grew its global profits by 100.3 per cent in quarter one compared to the previous year. The vast majority of sales still come from its home market, though the brand plans to sell 800,000 cars overseas this year.Musk has said he will start returning his focus to Tesla this month as his work with DOGE concludes.A Wall Street Journal report that claimed the Tesla board was looking to oust the controversial figurehead was quickly shut down by the brand and Musk himself, who called the report an “EXTREMELY BAD BREACH OF ETHICS” on his social media site X (formerly Twitter).Tesla sales are expected to uptick next month as the brand officially changes over to its new Model Y. It promises more driving range and a slew of new updates, but whether it can regain the podium against a growing cohort of new Chinese and South Korean rivals is proving an uphill battle.*Best-selling electric-only models included