BMW 523i News

... including sedans and wagons with no less than four different engines:- A 2.0-litre four-cylinder turbo diesel;- a 2.5-litre six cylinder petrol;- a turbocharged 3.0-litre six-cylinder petrol;- a 3.0-litre six-cylinder turbo-diesel; and- a thumping twin turbocharged 4.4-litre V8.Prices range from $83,300 to $178,900 with a bewildering and eye watering array of options that then add tens of thousands more to your bill.WANT MORE?First drive by Mark HinchliffeReview by Philip KingFirst drive by Kevin Hepworth

The spread of the dealer network aims to keep up with demand caused by a booming population and Australia's strong economy.  Within two years, BMW will see $40 million spent on new or refurbished outlets as it shoots for 50 national dealerships.These include a second dealership in Perth ($15 million), expanded Doncaster (Victoria) premises ($10 million), a North Shore Sydney franchise ($8 million) and a new dealer at Tweed Heads.  The Perth dealership, to be built this year by the existing franchisee, is in the city's expanding northern suburbs.BMW Australia managing director Stavros Yallouridis says the expansion reflects the mechandising concept that takes the product closer to the buyer.  "We are, to a degree, a product for the impulsive buyer," he says."We have to go to the buyer and that redefines the distribution of our products. In many cases, as we expand our products with smaller cars, we have to be in city areas that demand small cars in order to sell to our target market."Yallouridis says the car market was aiming for record highs and, in BMW's case, highlighted by the 1-Series, X1, 5-Series and 7-Series."The X3 comes in next year and there's the 1-Series hatch and coupe, so sales will expand further," he says.The Audi Centre in Perth is more than doubling its floor area, taking over a neighbouring property in the high-end car retail suburb of Osborne Park. The suburb also hosts Ferrari, Lamborghini, Lexus, Jaguar and Mercedes-Benz.The additional building will accommodate the new 26-car showroom - effectively 2.5 times bigger than present - to display one of each of Audi's models.  Dealer principal David Collins says the investment of about $15 million was necessary."The customers demand it and we desperately need the space because of the growth in Audi sales," he says.  "In 2004 we had 120 new car sales. Now we have 1050."Audi's sales are higher than BMW's when you take out the SUVs.  "I've ordered 250 units of the A1 for 2011 because of demand."  Collins says the Q5 was "the most successful car I've ever been involved with".He says it reflects the growing trend of buyers seeking to downsize their cars yet retain quality and luxury.  BMW has recorded a 10.4 per cent national sales growth year-to-date and, with global sales this calendar year of 775,000, has surpassed Mercedes-Benz (735,000) and Audi (726,000).It has since January sold 1156 of its baby X1 SUV - now its third most popular single-body seller after the 3-Series (3326) and X5 (1955) - for 2 per cent of Australia's passenger-car market.Audi has 1.7 per cent of the car market, primed by sales year-to-date of 1458 A3s and 2521 A4s, and Mercedes-Benz has 2.6 per cent thanks primarily to its E-Class stranglehold of the $70,000-plus large luxury car sector and the robust 4242 C-Class sales.

The explosive growth of the BMW model range is about to be defused in Australia. The line-up is being trimmed to cut competition and duplication, making it easier for customers in showrooms.The plan is to have only three choices of any individual model, with two petrol engines and one diesel. The current list includes 36 individual models in the 3 Series sedan line-up . . . without counting the coupe, convertible or station wagon.“We get a lot of questions about whether we have too many models. I think we do have too many,” BMW Australia managing director Guenther Seemann says.He believes BMW must cut the choices to streamline business, though he says there will still be all-new models in future — with the X6 four-wheel drive and M3 sedan up next — as the German company looks for customers.The work has begun, though there are a dozen individual BMW lines, from the baby 1 Series to the four-wheel-drive X5 and flagship 7-Series, with 50 official engine choices. BMW has 189 individual models on the list.“We've already begun tidying up. The 116i hatch has been removed from the range, there are the manuals in the 3 Series and one of the X3 manuals,” Seeman says.“In the 5 Series range, one of the V8s will go. I believe for each and every model line-up in the future, as we add models, we need two petrol and one diesel variant in each case. No more. We have so many different model lines, it is not practical or possible to display them all in a showroom.He says it will take time to get things sorted, partly because there are so many models.“It will happen in the next two years. Globally, there are five petrol and five diesel engine choices. And that is just in the 3 Series range,” he says.But there is definitely space for some additions, like the four-door M3 sedan.“We are starting the business case. It looks good, I must say,” he says.“We will bring the four-door version, but I do not know at what price. We always follow the normal BMW pattern, where a two-door is more expensive than a four-door. We have to price it lower than the M3 two-door.” 

It's not every day you drive along a dark, winding road at night, actually willing a kangaroo to hop out in front of you. But where else could we fully test BMW's freaky, futuristic Night Vision system?We had to discount taking it onto a battlefield against similarly equipped tanks, because we don't have the Top Gear TV show's budget.Hunting a group of C-grade actors pretending to be commandos through a jungle, Predator-style, was discounted for similar reasons.The system, a $4000 option on the 5, 6 and 7 Series, uses a thermal-imaging camera to beam hot and steamy footage of the road ahead, some 300m ahead, in fact, to the display screen in the middle of the dash.It works stunningly well, but can also be supremely distracting if you keep it on while driving around town.The really fascinating stuff is all the useless information Night Vision provides you with.Like how much heat comes out of the diff on a four-wheel drive, the fact that some people are, literally, hotter than others, and some have really hot legs, and that you can see the exhaust system glowing on every car in front of you.In fact, every vehicle looks like it's had one of those hoony blue downlights installed.You can also determine, among the parked cars, which ones have been driven most recently.It really does make you feel like the Predator, if the Predator got a job in a bank, started wearing a suit and bought a posh car.The information you're presented with verges on overload, and watching the screen did make two passengers feel physically ill.The fact that, being a bit of a geek, I couldn't take my eyes off the screen was also bordering on dangerous. But the Night Vision system really comes into its own when you get out of town and there's suddenly a lot less heat to see on the screen, allowing you to look at the road, like you're supposed to.This means your eyes are drawn to the Night Vision screen only when something,  a cyclist, a kangaroo, a particularly keen hitch-hiker poping up in the distance.The advantage in this setting is obvious, as the thermal-imaging camera picks up these hot items before the naked eye can.As BMW helpfully points out, about 45 per cent of fatal road accidents occur at night, even though more than two-thirds of all driving is done during the day.And it's a fair bet that our headlight-loving fauna is involved in a disturbing number of those night-time incidents.With that in mind, $4000 doesn't seem like a lotto spend. Even if it saves you only once, it'sa great investment.What is a slight concern is that, until the technology becomes as common as satnav, you're going to have a lot of rich toy boys driving around showing off their Night Vision to their mates, barely having their eyes on the road.The system we tested was installed in a 550i that was so heavily laden with gadgetry it made the space shuttle look like the Wright Brothers' little plane.When we weren't oohing and aahing over the infra-red images, we did notice that it was a fine executive express with plenty of grunt, sweet steering and a smooth ride.If I could just find that $163,900 I lost down the back of the couch (plus $4000 for Night Vision), I'd think about buying one.