BMW 520d 2008 News

The explosive growth of the BMW model range is about to be defused in Australia. The line-up is being trimmed to cut competition and duplication, making it easier for customers in showrooms.The plan is to have only three choices of any individual model, with two petrol engines and one diesel. The current list includes 36 individual models in the 3 Series sedan line-up . . . without counting the coupe, convertible or station wagon.“We get a lot of questions about whether we have too many models. I think we do have too many,” BMW Australia managing director Guenther Seemann says.He believes BMW must cut the choices to streamline business, though he says there will still be all-new models in future — with the X6 four-wheel drive and M3 sedan up next — as the German company looks for customers.The work has begun, though there are a dozen individual BMW lines, from the baby 1 Series to the four-wheel-drive X5 and flagship 7-Series, with 50 official engine choices. BMW has 189 individual models on the list.“We've already begun tidying up. The 116i hatch has been removed from the range, there are the manuals in the 3 Series and one of the X3 manuals,” Seeman says.“In the 5 Series range, one of the V8s will go. I believe for each and every model line-up in the future, as we add models, we need two petrol and one diesel variant in each case. No more. We have so many different model lines, it is not practical or possible to display them all in a showroom.He says it will take time to get things sorted, partly because there are so many models.“It will happen in the next two years. Globally, there are five petrol and five diesel engine choices. And that is just in the 3 Series range,” he says.But there is definitely space for some additions, like the four-door M3 sedan.“We are starting the business case. It looks good, I must say,” he says.“We will bring the four-door version, but I do not know at what price. We always follow the normal BMW pattern, where a two-door is more expensive than a four-door. We have to price it lower than the M3 two-door.” 

Three new models are being fast-tracked for Australia as BMW meets the demand for extra engine choices.Two will have diesel power and the third will use the classy twin-turbo six that has been a huge hit in the 3 Series sedan and coupe.The diesel is a new 2.0-litre turbo and will be installed in the X3 and 5 Series sedan. The 335i lineup will be extended to include a Touring wagon.The diesels will be on the road before the end of the year and the Touring will reach Australia next year.“We've always wanted to have more diesels. We're had our toe in the water with diesels. And one in five in our end of the market is a BMW. There is potential there,” BMW Australia's Nadine Giusti says.“The 335i Touring is not being brought to set the world on fire, but the engine is very popular and a lot of people are asking for it,” Giusti says.The new X3 and 5 Series turbodiesels will be price leaders, but should still go well with an engine that produces 125kW and 340Nm.The X3 will be priced from $62,500 with a manual gearbox, undercutting the $65,900 of the current 2.5Si and well below the 3.0-litre turbodiesel at $75,900. BMW says it will run to 100km/h in 9.6sec and return fuel economy of 7.0 litres for 100km.“It's a good price point. It should go well,” Giusti says.How many will BMW Australia sell?“It's a lot, but we're not putting a number on it,” she says.Sales of the existing diesel ran about half of all X3 deliveries and the new model is predicted to scoop about one third and boost sales beyond the current level of 1200 cars a year.The new 520d will sell in Australia as an automatic only, with the same equipment of the 523i, for about $115,000. Performance will be 0-100km/h in 8.6sec and fuel economy 6.1 litres/100km.BMW arranged a brief introduction drive for the three newcomers in Germany, and all look pretty good.The 335i Touring has the same punchy performance, excellent flexibility, the latest twin-turbo motor and the back end has enough flexibility to make a case for a performance wagon.The 2.0-litre turbodiesels are not the punchiest of their type, but both the X3 and 5 Series get along fairly well and the price will be attractive.BMW has not finished with model extensions there may be a 535 performance diesel.“We're looking at it. We're looking at it in all the body styles and it hasn't been taken off the field. But we don't want to keep bringing out cars just for the sake of it,” Giusti says.