BMW 323i 2006 News

It takes a quantum mind shift to accept a station wagon as a lifestyle accessory rather than life's grim necessity — a symbol, indeed, that your life is essentially over. Never mind that such a vehicle is just what you require to cart about the fruits of your loins, it's difficult to project an aura of virility or availability in what is essentially an advertisement for prophylactics. Or so it was with wagons. It helps that they're now known by all manner of marketing euphemisms: sportwagon, touring, estate, avant. Anything other than "station wagon", with its attendant images of suburban suffocation. With this grim mantle having been inherited by the SUV, wagons in the entry-level prestige segment are becoming perilously close to fashionable. The newest executive iterations from Europe and Japan are as departed from the Falcodore hacks given to fleet and taxi drivers as a Bally loafer is from a Blundstone boot. Moreover, they're often more pleasing to the eye than their sedan siblings. One such is the recently released BMW 3 Series Touring. The late, lamented E46 3 Series range also had but one Touring model: an automatic whose old 2.2-litre engine behaved more like a four-cylinder than one of Bimmer's brilliant inline sixes. Its E90 successor — for which the lapsed 323i designation has been revived — gets a choice of six-speed auto or manual (which no one will buy) transmissions and a detuned version of the 2.5 straight six from the 325i sedan. Detuned, in fact, from all of 160kW/250Nm to a distinctly four-ish figure of 130kW and 230Nm. It hasn't been so much neutered as urbanised, but if you forked over $71,500 (for the auto, $2600 off for the manual no one's going to buy) you'd be entitled to feel aggrieved. Reaching 100km/h in a claimed nine seconds — with the kilometre coming up in 29.7 — the auto Touring is respectable rather than rapid. And you'll need to make use of the ZF gearbox's sport mode to approximate those times — the Touring's 1500kg is never more in evidence than when getting off the mark in Drive. More significantly, this heft doesn't cause garment-rending at the petrol pump — both the claimed open-road and urban-consumption figures of 6.9 and 13.2 litres per 100km are, if anything, slightly pessimistic. The Touring has all the 3Series's inherent handling excellence, with BMW's trademark near-50/50 weight distribution coupled with rear-wheel drive. It can be both a benign daily drive and an incisive handler, able to deal with any sharp manoeuvre this side of sanity (enhanced by the Dynamic Stability Control and a vast array of electronic safety aids) while feeling exceptionally planted. It's a BMW — so one expects no less. Even ride quality on the 323i's standard-issue run-flat tyres is better than tolerable on 16- inch rubber. Bigger wheels are one item on the typically long and expensive options list that you needn't tick. Touring ownership is, of course, about facility, and this the 323i has. The tailgate, for example, splits so access can be had by way of the glass pane without the "effort" of opening the whole thing. Nice. So too are the provisions for secure oddment storage, not least beneath the floor — where, in most comparable cars, resides a full-size spare. Not sure if those cubbyholes are included in the total luggage space figure of 1385 litres (with rear seats folded), but it's such a comfort to know there's room in the boot for another few bots, what? Standard kit is comparable with that in the 320i Executive sedan. It includes leather trim, retractable centre armrests in both front and rear (quite good, these), storage nets on the backs of the front seats and an anti-dazzle rear-view mirror. The near roof-length sunroof, which brightens the lot of rear-seat travellers (but diminishes the driver's head space) adds $2900. Dip further into the optionals, let alone the $5200 MSports kit, and you're looking at an easy $80K on the road. Whether or not you consider such a sum just a bit silly depends entirely on the store you set by the fabled blue-and-white roundel. Some other prestige wagons offer much more equipment and performance for a lot less money, but none of them boast that badge. So if 3 Series ownership isn't purely a matter of dollars and cents, the stylish, practical Touring makes at least a degree of sense. See the picture gallery above for a wider view of the market.

1. What is the state of the Australia luxury-car market at the moment?"It is stable on a high level, but it's a competitive market. "We expect to be traveling on the same level as last year on a full- year basis, and we are confident we can grow the BMW Group business.2. How does BMW rate globally?"On a worldwide scale, if you take away South Africa where there a very special regulations and BMW is an assembler, we have the highest market share in the world."We have 29.2 per cent of the luxury sector in Australia, and in Germany the figure is 27.4 per cent and the worldwide number is 19.9 per cent."3. Why is BMW doing so well in Australia?"Australians like our products and we have a very strong brand here. "We have other things which are particularly appealing to potential owners, like guaranteed future values for our cars. We are the only manufacturer to do that across the range. It shows the confidence we have because we know the situation with BMW residuall values."Others will follow us, because they do, but we are the first. That is especially appealing to luxury users, as they have the option to hand the car back at the end of their lease term."This program is fitted to the Australian market, but we have other things and there is also a good demand here for the BMW four-wheel drives with the X5 and X3."4. How has BMW been tracking in Australia over recent years?"Since 1999 we have grown by 79 per cent and, although we usually don't talk about our competitors, that is more than anyone else and gives us a lead of 20 per cent over the same time last year. "That includes the 4x4s but not the commercial vehicles sold by one of our competitors. It's passenger cars and four-wheel drives."If you look at other manufacturers there is one other brand which is doing well but coming from a low base, yet we outsold them 3:1 in 1999 and now we outsold them 3.3:1 in 2005."5. Looking forward, what can we expect in 2006 and 2007?"We are now expanding our range on the diesel front, and we will have the 120d and 320d in the second quarter of this year. There will also be the 323i Touring in the second quarter, and later in the year a new 3 Series coupe. Also the 323i sedan."We have now the revised Z4 including the M Roadster, and of course we have the Z4 coupe coming in the secnd half of the year and the M coupe version which will be very exciting."2007 is still quite a way down the track, so we will have a few renewals."In the 1 Series we are far away from having exploited the market potential and we will have a few very nice things that will fit perfectly in Australia. But that will be 2007."Also, a little bit down the track we will have . . . a sporty version of the X5. It is in the design stage and, from what we have seen, it will be a stunning success."6. You are also responsible for Mini as part of the BMW Group. How far away is the replacement car?"The new model Mini will be in the market in Australia next year. "In that life cycle it will also have several more variants that will also come to Australia and they will help to substantially grow Mini in the market. It was originally a one-model vehicle but will grow to a full product family."