BMW 1 Series News

The brain's logical left lobe would probably dictate a highly specced and relentlessly reliable Japanese model.The riotous right side might love something Latin.Call it a feeling from the gut, then, but some part of you simply must have a badge featuring either a blue-and-white roundel or a three-pointed star. Or even four rings.Never mind that they're almost always over-priced for the package on offer and about as suited to Australian roads as Beethoven to a Shannon Noll audience, but we seem unable to get enough of the wares offered by BMW, Mercedes-Benz and increasingly, Audi.Which is just as well, given that there will be releases from all three marques this month.June marks the opening salvo of a second-half-of-'07 product offensive on three fronts, using every type of armament at the makers' disposal; from diesel hatchbacks through high-end sports machines to ferociously powerful SUVs.In popular terms, the most significant of these is the new-generation Mercedes-Benz C-Class.The W204 series arrives next month with the four-cylinder Kompressors, V6 petrols and two diesel models.A six-cylinder purchase gets you a seven-speed auto transmission, but the fours make do with five speeds.Hard to say where the pricing will sit at this point, though a slight increase on the current model is possible.A more dynamic driving experience is promised, something to which Merc's Agility Control system is central.Indications from the world launch in Spain are that Mercedes' best-selling product has achieved that stated aim within a veneer of sexier, or slightly less conservative, styling.Of course, this launch took place on European roads, not our Australian tarmacs.The vastly improved new Smart fortwo coupe and cabrio arrive in November, to the delight of at least several hundred people.Between then and now, though, comes something altogether more potent.The ML 500 SUV and R 500 MPV cop a 285kW V8, up 60kW on the hardly deficient current version.These should be among us by early October, along with a 320 CDI model of the S-Class, marrying the marque's superb V6 diesel to its luxury limo.BMW fires two shots; one small-calibre, the other medium, from its locker this month.The One Series evokes mixed reactions but a coupe version is due next year and the five-door hatch receives a new four-cylinder diesel engine, minor inside and out facelifts and mechanical upgrades for greater efficiency.The updated Five Series gets new front and rear bumpers, restyled headlights and tail lights with LED.Better yet, it gets a quicker-shifting six-speed automatic tranny, controlled by the electronic gear selector from the X5 off-roader.The 530i Sedan and Touring gain 10kW of power and 15Nm of torque for totals of 200kW and 315Nm, and smarter 0-100km/h times throughout the range.New Seven Series Executive and Sport models arrive next month, but the lip-smacking becomes deafening in the fourth quarter with the new M3 coupe.Forsaking the straight six, this fourth-gen M3 packs an all-new, 309kW/400Nm V8 of four litres.Driven by the rear wheels (of course) through a six-speed-manual, it promises acceleration to 100km/h in only 4.8sec.The M3 is billed as the first production vehicle in its segment to feature a carbon fibre-reinforced roof; an innovation to save weight and lower the centre of gravity.Audi's counter-offensive begins next week with the local release of its S3 hot hatch and a ragtop version of the TT. Expected to outsell its hard-hat cousin, the open TT dispenses with the coupe's comedy back pews, increasing its boot space.Nor does it command an unreasonable premium over the coupe, with the front-drive 2.0 TFSI starting at $77,500, the V6 quattro at $92,900. But the roadster's sole transmission is the manual-matic S-tronic.No such pandering for the S3, which unites a creamy six-speed manual with quattro. And how all-wheel drive is needed.Hosting a rebuilt and “up-gunned” version of the VW Golf GTI's two-litre, direct-injection turbo four, the S3 can call upon a V6-daunting 188kW and 330Nm. At an estimated $65,000, it will come in cheaper than the top-whack, but decidedly lesser, A3.If the S3 is a genuine Q-car (there being little to visually distinguish it from Audi's milder hatches), there's no denying the latest Q7.Due in November and priced from $124,000, the already imposing SUV packs a turbine-like 4.2 TDI, a turbo diesel dreadnought that generates 240kW at 3750rpm and a warping 760Nm between 1800 and 2500rpm.As Wagnerian as it is, its thunder may be stolen as early as October. Not so much by the A5 and S5 (touring coupes with Walter da Silva style and nice engine notes) but the R8 sports car.Though it will be priced in the region of $270,000, you won't be able to buy one for ages, even if you have the readies.Audi has been taking orders for the instantly desirable, mid-engined V8 quattro two-seater since it was unveiled at last year's Sydney Motor Show.That car evokes a profound response from a region lower even than the gut.

1. What is the state of the Australia luxury-car market at the moment?"It is stable on a high level, but it's a competitive market. "We expect to be traveling on the same level as last year on a full- year basis, and we are confident we can grow the BMW Group business.2. How does BMW rate globally?"On a worldwide scale, if you take away South Africa where there a very special regulations and BMW is an assembler, we have the highest market share in the world."We have 29.2 per cent of the luxury sector in Australia, and in Germany the figure is 27.4 per cent and the worldwide number is 19.9 per cent."3. Why is BMW doing so well in Australia?"Australians like our products and we have a very strong brand here. "We have other things which are particularly appealing to potential owners, like guaranteed future values for our cars. We are the only manufacturer to do that across the range. It shows the confidence we have because we know the situation with BMW residuall values."Others will follow us, because they do, but we are the first. That is especially appealing to luxury users, as they have the option to hand the car back at the end of their lease term."This program is fitted to the Australian market, but we have other things and there is also a good demand here for the BMW four-wheel drives with the X5 and X3."4. How has BMW been tracking in Australia over recent years?"Since 1999 we have grown by 79 per cent and, although we usually don't talk about our competitors, that is more than anyone else and gives us a lead of 20 per cent over the same time last year. "That includes the 4x4s but not the commercial vehicles sold by one of our competitors. It's passenger cars and four-wheel drives."If you look at other manufacturers there is one other brand which is doing well but coming from a low base, yet we outsold them 3:1 in 1999 and now we outsold them 3.3:1 in 2005."5. Looking forward, what can we expect in 2006 and 2007?"We are now expanding our range on the diesel front, and we will have the 120d and 320d in the second quarter of this year. There will also be the 323i Touring in the second quarter, and later in the year a new 3 Series coupe. Also the 323i sedan."We have now the revised Z4 including the M Roadster, and of course we have the Z4 coupe coming in the secnd half of the year and the M coupe version which will be very exciting."2007 is still quite a way down the track, so we will have a few renewals."In the 1 Series we are far away from having exploited the market potential and we will have a few very nice things that will fit perfectly in Australia. But that will be 2007."Also, a little bit down the track we will have . . . a sporty version of the X5. It is in the design stage and, from what we have seen, it will be a stunning success."6. You are also responsible for Mini as part of the BMW Group. How far away is the replacement car?"The new model Mini will be in the market in Australia next year. "In that life cycle it will also have several more variants that will also come to Australia and they will help to substantially grow Mini in the market. It was originally a one-model vehicle but will grow to a full product family."

That will be tested when the German company launches its new, small 1-Series five-door hatch in September. The starting point for BMW cars was $43,869 for the Compact 3-Series three door which had limited appeal in this country. But at under 40 grand (for 118i), the Corolla-size 1-Series has much better prospects, particularly as it is built on the 3-Series production line in Regensburg, Germany, using the 3-series platform as a base and the same engines. The model kicks off in Australia with the 120i – using a 2.0-litre, 110kW, four cylinder petrol engine. A lower-priced 118i – with a 1.8-litre petrol four arrives early next year. The 2.0-litre engine features variable valve timing and balancer shafts to improve performance. It is mounted longitudinally in the 1-Series engine compart- ment. The 1-Series has a number of appealing features not the least being its rear wheel drive layout – all other cars in this segment are either front wheel drive or in high range models, all wheel drive. As well as a strong point of difference, rear drive gives the 1-Series a superior feel to other small cars with a total absence of torque steer (unexpected steering effect under power). Two six speed transmissions will be offered on the 120i in manual and steptronic (sequential) auto. The 118i will have a five speed manual and six speed auto. As expected, the 1-Series passes the Euro NCAP crash test with a five star rating. Various chassis components are aluminium includ- ing the front suspension. Like all other BMWs sold here, the 1-Series boasts an arsenal of electronic control systems to improve dynamics and boost safety. Numbered among these are ABS, Dynamic Stability Control, Cornering Brake Control and plenty more. The car has a 50/50 weight bias to optimise handling and ride. Styling has clear links to other cars in the BMW range – 3-Series headlights, concave side panels from the Z4. It has a chiselled look to the body with style lines to accentuate its shape and make it stand out. Of particular note is the so-called "banana line" along the bottom edge of the doors – something not seen before. The interior is typical BMW sharing general layout and controls with other models in the range. It is neat, functional and aesthetic. No "space miracle" inside, the 1-Series will accommodate five at a pinch or four in relative comfort. Rear seat legroom is tight with medium size front passengers and the boot is a good size. We were able to drive the new 120i at the international launch in Munich last week and liked what we saw. The car has excellent dynamics and a sporty feel coupled with an engine not afraid to rev. The six speed manual transmission has short throws between gears and all the controls have a firm, typically BMW feel. No autos were available for test. Engine performance is acceptable from the 2.0-litre petrol but the diesel 2.0-litre, not coming here, is the real goer in the range. A rash of new high tech diesels is flooding Europe offering superior performance, economy and lower emissions than petrol engines.European carmakers are investing heavily in new diesel technology. Also prevailing in Europe are either run-flat tyres or space saver spares. The new 1-Series has the latter and no spare. Ignition is by push button after key insertion and a service indicator does away with under bonnet checks such as the oil dipstick. An extensive range of options is available with the 1-Series including items like i-drive and satellite navigation. Standard equipment is extensive and of high quality.The 1-Series will compete in the premium small car segment with Audi A3, Alfa 147 and VW Bora. Mercedes-Benz has no direct competitor.