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Most people expected Subaru's concept car unveiling on the opening morning to be its early reveal of the Subota coupe it is jointly developing with Toyota, which has already shown its thinking with the FT-86.
Instead, the wraps come off a four-door sedan that Subaru says is the pointer to the future of its mainstream sedan cars. That means the Impreza.
Subaru has done some darn ugly concepts in the past and there are plenty of shoppers who are polarized by the American-centric design of the latest chunky Forester and Outback.
But the Impreza Design Concept is surprisingly elegant, combining a sporty intent that looks much more inviting than today's blandoid Impreza. The good work starts at the chunk nose - complete with the latest interpretation of a corporate grille - and runs back through the trend wheel arch blisters to a chunky butt.
The Impreza Concept is claimed as a runner, too, with Subaru's signature 2.0-litre boxer engine in the nose, a constantly-variable transmission and its signature all-wheel drive.
Inside, there is a large touch-screen control panel and the technology tweak in the car is an anti-collision system linked to an EyeSight vision camera on the roof.
