Mercedes-Benz GLB-Class vs Mercedes-Benz E300

What's the difference?

It’s easy to say the GLB35 doesn’t deserve to be called an AMG when looking at its credentials on paper, but get behind the wheel and it’s evident Affalterbach played a key role in making it feel as special to drive as it should be.

The GLB35 has all of the great qualities of the GLB250 and other GLB variants, but successfully adds a performance focus to make for an even more compelling package.

Indeed, the GLB35 proves you can pretty much have it all.

The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.

While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.

If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.

Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

With the boxy and therefore rugged-looking GLB laying some great foundations, it’s no surprise the GLB35 looks pretty damn good – to these eyes, at least.

Being an AMG model, it stands out from the crowd with an aggressive body kit, with the chunky bumpers, aerodynamic roof spoiler and racy rear diffuser all unique alongside the now-signature Panamericana grille insert.

A set of 20-inch alloy wheels with 255/40 tyres ups the ante at the side, where the carryover black plastic wheel-arch and skirt cladding serves as an obligatory reminder that this is an SUV.

Also of note are the nicely designed LED headlights and tail-lights, which literally light the way, but there’s no getting past the bespoke diffuser element, which integrates the sports exhaust system’s dual 90mm tailpipes.

Inside, the GLB35 is a technological tour de force, with a pair of 10.25-inch high-resolution displays proudly sitting side by side atop the dashboard, with one the central touchscreen and the other the digital instrument cluster.

Both are powered by Mercedes-Benz’s MBUX multimedia system, which arguably remains the best there is today thanks its speed and breadth of functionality and input methods.

The GLB35 is also properly premium. Lugano leather upholstery covers the seats and armrests, while Nappa trims the sports steering wheel. Even the door shoulders and inserts get ‘cow hide’, although theirs is of the artificial variety.

Soft-touch materials are used for the upper dashboard, leaving hard plastics to the lower sections, which is what you’d expect for the price.

While the black headliner makes for a dark cabin, brightness comes from the metallic trim used throughout, notably on the steering wheel, dashboard, doors and centre console. And let’s not forget the pop of colour provided by the addictive ambient lighting.

And mercifully, scratch- and fingerprint-hungry gloss-black accents are limited to the surrounds of the turbine-style front air vents, dual-zone climate controls and centre console.

Unique to the GLB35 are Carbon Structure trim and stainless-steel sports pedals, just in case you forgot you weren’t driving a regular GLB.

Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.

The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.

Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.

To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.

The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.

The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.

Measuring 4650mm long (with a 2829mm wheelbase), 1845mm wide and 1660mm tall, the GLB35 is more like the GLC43 in size than the GLA35, making it a mid-size SUV despite its small underpinnings. And that is good news for practicality.

Cargo capacity with the 50/50 split-fold third row stowed is more than solid, at 565 litres (VDA), but it can be increased to a cavernous 1800L with the 40/20/40 split-fold middle bench also not in use. If six or seven passengers are onboard, though, there’s very little room to move.

Nonetheless, the boot is still well packaged, featuring a huge aperture, no load lip, and a flat floor, which make loading and unloading bulkier items a hell of a lot easier. And even the load cover can be stored underfloor when out of action. How good.

There are also four tie-down points, two bag hooks, a side storage net and a 12V power outlet on hand to make matters even easier, while the rear seats can be stowed from the boot.

While we’re on the topic, Mercedes-Benz says the third row can accommodate passengers up to 168cm tall, with the middle bench able to slide fore and aft by up to 140mm.

Yes, I'm too tall, at 184cm, but I can still sit in the very back, although not in total comfort. All in all, about a centimetre of legroom and negligible headroom and toe-room are on offer there for me.

That said, getting in and out in the first place is the real challenge here, with the middle bench unable to tumble forward for easy ingress and egress. Yep, you’re not going to look smooth either way. Children can deal with it, but adults won’t be thrilled.

Therefore, the middle bench is the place to be, even when it’s slid all the way forward. Behind my driving position, it offers about a centimetre of legroom, but this can be increased to several inches by sliding it all the way back.

Either way, plenty of toe-room is available alongside more than an inch of headroom. The latter is more impressive when you consider that’s what you get with the standard dual-pane panoramic sunroof fitted.

Even better, the second row can seat three adults at a pinch, partly thanks to the low transmission tunnel, which means there’s the right amount of space for six fully grown feet across the two footwells. It goes without saying children will again be fine.

Speaking of which, four ISOFIX and five top-tether anchorage points are on hand for fitting up to four child seats across the second and third rows, which makes the GLB35 a serious option for families that like to be sporty.

There are plenty of in-cabin storage options, with the large central storage bin featuring a pair of USB-C ports, while the glovebox is also quite useful, even if it is oddly shaped. And there’s also a sunglasses holder in front of the rearview mirror.

The centre console’s cubby isn’t really designed for storage, with it basically taken up by two cupholders, another USB-C port and a wireless smartphone charger.

The front door bins can accommodate one small and two regular bottles each, which is great, while their rear counterparts can take one small and one regular apiece.

Second-row occupants also have access to a fold-down armrest with another pair of cupholders, but being of the retractable variety, they’re flimsy.

These passengers also have two USB-C ports, with the pair folding out below a small cubby and air vents, which are found at the back of the centre console. Storage nets are also fitted on the front seat backrests.

And don’t worry; the third row gets in on the action, with two cupholders (one regular, the other small) splitting the seats, which have individual USB-C ports and device straps to the sides.
 

Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.

The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.

The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.

There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.

And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.

Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.

Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.

While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.

But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.

Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.

The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.

The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.

It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.

Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.

More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”. 

Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).

With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.

A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.

The GLB35 is powered by an uprated version of the GLB250’s 2.0-litre turbo-petrol four-cylinder petrol engine, with the AMG-fettled version producing a more substantial 225kW of power from 5800-6100rpm and 400Nm of torque from 3000-4000rpm (up from 165kW/350Nm).

This version is also matched to an eight-speed dual-clutch automatic transmission as well as Mercedes-AMG’s front-biased but fully variable 4Matic all-wheel-drive system.

Thanks to this combination, the GLB35 can sprint from 0-100km/h in just 5.2 seconds with launch control enabled, while its electronically limited top speed is 250km/h.

This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.

It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.

Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.

The GLB35’s fuel consumption on the combined-cycle test (ADR 81/02) is 8.3L per 100km, while its carbon dioxide emissions are 186 grams per km. All things considered, both claims are pretty decent.

In our real-world testing, though, we averaged a high 14.1L/100km over 75km of driving split between highways and country roads, so not your typical mix, then. A heavy right foot also played into that result, so expect a better return after a regular run.

For reference, the GLB35’s 60L fuel tank can be filled up with 98RON petrol at minimum.

Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.

With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.

Don’t let the GLB35’s family friendliness fool you, this is an SUV that can get up and go.

The engine’s extra power and torque over the GLB250 are immediately felt behind the wheel, with the GLB35 accelerating with the vigour of an all-wheel-drive hot hatch, which makes sense given their similar claims.

And if you have one of the sportier drive modes engaged, the booming noise generated is also special – even if a lot of it is of the artificial variety, pumped into the cabin to make occupants feel like things are getting serious.

What is genuine, though, is the well-rounded transmission, which is characteristically quick with its upshifts. At the same time, it’s also relatively smooth, even at low speed, which has proven to be a challenge for dual-clutch units over time, but not here.

To earn the AMG badge, the GLB35 goes even further with other mechanical upgrades, including sports tunes for the suspension and steering.

Specifically, the GLB35’s independent suspension set-up not only consists of MacPherson-strut front and trailing-link rear axles with adaptive dampers, but also introduces new steering knuckles, transverse control arms on the front axle, and a stiffened subframe.

The resulting ride is actually quite good. Yes, the extra firmness over the GLB250 is noticeable – particularly in the sportier drive modes that stiffen the adaptive dampers all the way – but it’s by no means a deal-breaker.

That said, it’s worth noting our test vehicle was fitted with the optional 21-inch alloy wheels ($1990), so the GLB35’s like to ride even better on its standard package.

This is remarkable considering the handling improvements made, with the GLB35 managing body roll and pitch better than the GLB250 when pushing hard into and around corners, coming out of which grip is plentiful thanks to the all-wheel-drive system.

Thankfully, the standard-fit high-performance braking package consisting of 350mm front and 330mm rear discs with four- and one-piston callipers respectively helped it wash speed away with ease when attacking the twisty stuff with intent, even with 1857kg (kerb) to deal with.

Also on hand is electric power steering, which is speed-sensitive and has a variable ratio in the GLB35. Basically, it’s quicker when you want it to be, remaining on the lighter side in hand until you engage one of the sportier drive modes and weight is increased markedly.

While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.

It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.

Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.

With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.

That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving. 

While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.

Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.

The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.

If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.

It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.

ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.

In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.

It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.

But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.

The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.

As with all Mercedes-AMG models, the GLB35 comes with a five-year/unlimited-kilometre warranty, which currently sets the standard for the premium market. It also comes with five years of roadside assistance.

The GLB35’s service intervals are long, at every 12 months or 25,000km (whichever comes first). Better yet, it’s available with a three-year/75,000km capped-price servicing plan, but it costs $2750, with the third visit alone incurring a $1300 charge.

The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch. 

It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.

This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).

Servicing intervals are every 12 months or 25,000km, whichever comes first.