Mercedes-Benz E300 vs Mercedes-Benz S350

What's the difference?

It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.

But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.

Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.

Imagine a car that can pretty much drive itself, if you let it. And it’ll do that while you get a massage, pump some Beyonce, and enjoy the fragrance of a field full of flowers… And then, it can teach you to do stretches and exercises in the driver’s seat.

It may sound like fictional fiction, but it’s factual fact. And it’s the Mercedes-Benz S-Class 2018 model, which has taken the so-called ‘wellbeing’ of the driver to a new level.

The facelifted model has seen plenty of styling changes and some tech upgrades, and while making the flagship car in a particular brand’s line-up is often a task fraught with issues, the German company’s big, expensive, luxurious, limousine is undoubtedly a more thoughtful car for 2018.

But just remember, its predecessor was considered - at least for a little while - as the best car in the world by some automotive journalists. 

Now Mercedes-Benz has updated it, and it reckons it’s better than before, bringing a bunch of new technology, new engines, a reworked model range and, perhaps not essentially, but still pleasantly, lower pricing.

Read on to see how Beyonce factors into the equation.