What's the difference?
Maseratis make a certain amount of sense to a certain kind of person. As the folks who run the brand in Australia will tell you, its buyers are the kind of people who’ve driven German premium vehicles, but find themselves wanting something more.
They are older, wiser and, most importantly, richer.
While it’s easy to see the high-end lure of Maserati’s Italian sex appeal styling and luxuriously appointed interiors, they’ve always struck me as cruisers rather than bruisers.
Again, they’re for the older, more generously padded buyer, which makes the Trofeo range something of an oddity. Maserati says its Trofeo badge - seen here on its mid-sized sedan, the Ghibli, which sits below the vast Quattroporte limousine (and side on to the other car in the range, the SUV Levante) - is all about the "Art of Fast".
And it certainly is fast, with a whopping V8 driving the rear wheels. It’s also completely bonkers, a luxury car with the heart of a track-chomping monster.
Which is why Maserati chose to launch it at the Sydney Motorsport Park complex, where we could see just how quick and crazy it is.
The big question is, why? And perhaps who, because it’s hard to imagine who wants, or needs, a car with such severe schizophrenia.
There are people who probably wish the Mercedes-Benz CLS would just go away. Call security, have it escorted off the premises. That’s probably because they don’t agree with its styling. For them, it’s not how a large four-door Mercedes-Benz should look, with its ‘rude’ coupe roofline.
But for some of you those looks are exactly why you want it, and there’s enough of you out there for Mercedes-Benz to tell us at the launch of the new-generation CLS that the model is here to stay.
“You don’t surrender a segment… a vehicle has to do 100 units to justify bringing it – this will do 100 units no problem sat all,” were the exact words from Benz’s head of communications David McCarthy.
You could say Benz created the four-door coupe segment when it launched its first-generation CLS 14 years ago, triggering its rivals to fire back with their own four-door coupes - the Audi A7 and BMW 6 Series Gran Coupe.
Far from surrendering, the CLS has evolved again with this third-generation bringing new engines and styling. So, what do you gain and what will you have to surrender (for lack of a better word) if you choose to go down the non-traditional route of the CLS?
I found out when I drove the new CLS 450 4Matic for the first time on Australian roads at its recent launch.
The Maserati Trofeo Ghibli is a very strange beast, but there's no doubt that it is a beast. Fast, loud and capable on a race track, and yet still closely resembling a classy, expensive Italian family sedan, it is genuinely unique. And genuinely strange, in a good way.
The Mercedes-Benz CLS has proven to be a niche hero, creating a segment and then evolving into something even more elegant, while keeping its unique appeal. A beautiful, modern cabin and the new engine in the CLS 450 provides the swiftness to match those looks.