What's the difference?
This is a Lotus - but it’s not like any Lotus you’ve ever known.
In fact, forget everything you know about Lotus, the British brand previously famous for small, lightweight sports cars is now evolving into something very different. Very, very different.
Under the control of Chinese automotive giant Geely since 2017, Lotus will shed its past and focus its future on all-electric, luxury vehicles like the Eletre we’re testing here.
The Eletre is a full-size luxury electric SUV designed to take on the likes of the Audi SQ8 e-tron, BMW iX and Mercedes-AMG EQE on the electric side, while also trying to lure buyers away from the likes of the Bentley Bentayga and Lamborghini Urus.
So, how does this radically different Lotus measure up to the brand’s reputation and stack up against its would-be competitors? Read on to find out…
The third film in a trilogy is often the hardest to get right - Return of the Jedi is not as acclaimed as The Empire Strikes Back.The Godfather III is nowhere near as revered as its predecessors.
Which I mention because we’ve come to the end of our Lotus trilogy, as regular readers may have noticed in recent weeks we have tested the Emira and Eletre.
This time we’re driving the Emeya, the third and final member of the brand’s new line-up (at least for now) that manages to combine elements of both its stablemates.
The Emeya is Lotus’ direct rival to the Audi e-tron GT and Porsche Taycan, an electric sports sedan that takes elements of the Emira’s dynamics and pairs it with the Eletre’s powertrain and style.
So let’s find out how this final installment of the Lotus trilogy has a happy ending or not…
So, how does this radically different Lotus measure up to the brand’s reputation and stack up against its would-be competitors in the final summation? It doesn’t reset the benchmark in any area or stand out head and shoulders above its competition, but crucially for Lotus (and its overlords at Geely) it doesn’t feel behind its rivals.Â
For the Lotus diehards this is an unrecognisable addition to the brand’s legacy of great sports cars. But this new version of the brand is looking to reach fresh customers and the Eletre will likely grab their eye with its dramatic looks.
It’s a highly competitive luxury, performance SUV that should have anyone considering a similar sized Bentley, BMW, Mercedes, or even the Lamborghini taking it for a test drive. It has both elements - luxury and performance - that will appeal to those looking for something special.
As both the conclusion to this Lotus trilogy, but also a car in its own right, the Emeya earns a positive review. It was fitting that I happened to drive the brand’s three newest models in the order I did - Emira, Eletre, Emeya - because it turned out to be the most interesting way to experience them.
The Emira is the swansong for Lotus as we knew it, while also giving a hint of what is to come, while the Eletre rockets into a dramatically different realm. But the Emeya manages to combine elements of both - the dynamic edge from the Emira with the luxurious and electric influence of the Eletre - resulting in a very likeable modern sports sedan.