What's the difference?
Jeep's Renegade might be late to the mini-SUV party but it comes with a pretty impressive back catalogue to suggest that this is a SUV that can cash the cheques its name can write.
The top of the range Trailhawk can write even bigger cheques than the lower models, bringing with it a range of off-road tech toys to let you really get down and dirty.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Rugged, dependable and good off-road are the most obvious qualities of the Trailhawk. It stands out from the rest of the mini-SUVs by being able to do the S and the U with plenty of vigour.
It's just a shame that its on-road manners can't match that of its big brother, the Cherokee. Unless you're planning on proper off-roading, the Trailhawk might not be quite what you're looking for.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
In what is absolutely not a coincidence, the Renegade immediately conjures up the Wrangler. Upright grille from the Willys Jeep (references abound here), round headlights, squared off wheel arches to mimic the Wrangler's guards, short overhangs and big rear view mirrors.
The 17-inch wheels look completely lost in the wheelarches which are even more cavernous owing to the Trailhawk's 50mm of extra ride height. The wheels are also a bit cheap looking but will probably survive the belting the car is intended to take.
Less rugged is the interior, despite a fairly self-conscious effort to make it look and feel chunky. The front seats are flat and unsupportive with the rears just as lacklustre making sure everyone is sliding around together. Luckily, front passengers get a dash-mounted grab handle.
It seems quite well put together, however, but with carpets and easily-marked plastics, you'll hope your passengers don't bring the mud in with them too often. And the "Since 1941" stamped into the steering wheel can go.
The dashboard is reasonably clear and has plenty of information to share via the screen between the dials but whoever thought marking the redline with a water splash graphic in bright orange should probably rethink their design decisions.
Storage is limited to two cupholders up front, door pockets in each door and nets on the front seat backs.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The Renegade range starts at $28,000 for the 1.6-litre Renegade Sport manual front-wheel drive, climbing between $2000 and $3000 through the Sport Auto, Longitude Auto, Limited Auto with a final jump of $4000 to the 2.4-litre auto-only Trailhawk.
Standard is a nine-speaker stereo with Bluetooth and USB, 17-inch alloys, dual-zone climate control, reversing camera, rear parking sensors, keyless entry and start, cruise control, electric front seats with heating, satellite navigation, automatic bi-xenon headlights, auto wipers, leather trim, roof rails, front and middle bash plates, full size spare, heated leather steering wheel, privacy glass, trailer sway control and tyre pressure monitoring.
The lairy Omaha orange is $500, part of an eleven colour palette with only two no-cost paint options (black and white).
You can add lane departure warning, auto-parking and a black painted roof for $500 each, a removable and retractable roof called My Sky Roof for $2200 or a more conventional electric sunroof for $1900.
The Beats-branded nine-speaker stereo is run via Fiat-Chryser's UConnect system, accessible through the 6.5-inch touchscreen. While it improves with every attempt, it's still quite clunky and when the sat-nav is added, becomes a bit of a mess.
Thankfully, not every function has been crammed into the touchscreen interface, so you'll spend more time with your hands on the wheel rather than working out which bit of the screen has the climate control.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The Trailhawk is powered by Fiat's 2.4-litre four naturally-aspirated four-cylinder producing 129 kW and 230 Nm. Jeep reckons you'll get 7.5L/100km on the combined cycle. Our mostly city driving with a longish motorway run produced an 11.0L/100km average over a week.
The transmission is a nine-speed ZF automatic driving all four wheels.
The Trailhawk also has Jeep's five mode Selec-Terrain system which should cover pretty much every eventuality – Auto, Sport, Mud, Sand and, just for the Trailhawk, Rock. The Trailhawk is rated to tow 400kg unbraked and 907kg braked.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The Trailhawk name suggest that things are going to get muddy – compared to the rest of the range, the range-topper rides 50mm higher and has exposed, easy-to-reach tow hooks in the fairly unlikely event you get stuck. It also has a 20:1 low-range crawl ratio and Active Drive 4x4 which means it can switch between front and all-wheel drive. It'll also wade through almost half a metre of water. It's a genuine mud-plugging proposition and will take on some much bigger machinery out in the bush.
On the road, where we spent all our time in the Renegade, it's not what you'd call particularly inspiring. There's a number of sources of noise that contribute to a less than quiet cabin and having to constantly correct your course at freeway speeds adds to the tiring nature of the Renegade.
It's much better at lower speeds, pottering around but then again, its nine-speed transmission needs a lot more work on the shift mapping because it seems to forget which gear it needs to be in when you sink the right foot. If you don't need the Trailhawk's extra off-road goodies, consider the 1.4 litre Limited or Longitude.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
Seven airbags (including driver's knee bag), traction and stability controls, roll mitigation, blind spot monitoring, ABS and brake assist.
The Renegade does not yet have an ANCAP star rating although it scored five EuroNCAP stars in 2014.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.