Jaguar XJS Reviews

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Jaguar Land Rover’s local boss says the British brands are not about to abandon Australia despite sliding sales of its vehicles.Speaking to CarsGuide at the launch of the new Jaguar XE and F-Pace SVR, Jaguar Land Rover (JLR) Australia managing director Mark Cameron said that while German prestige rivals may be selling more cars locally, JLR are not about to pack up and leave.“Categorically not. Absolutely not,” he said. “In the segments we compete in we get really good market share. If you look at absolute sales versus maybe BMW or Mercedes-Benz we’re a reasonable amount smaller, but there’s loads segments we don’t play in and choose not to play in. "We're not just chasing volume. For us and our dealers it's about profitable volume." July’s sales for Jaguar in Australia were down by 19.1 per cent compared to the same month last year, with 140 vehicles sold, and Land Rover’s figures dropped by 30 per cent with 510 sold. Comparatively, Mercedes-Benz and BMW sold 2792 and 1758 units respectively last month.“We saw the July figures still being down on last July and if you remember, last July was when we first really started sliding on the previous year. So, we’re watching carefully and hoping that government stimulus and putting money in people pockets from tax returns will start to bring a bit of confidence back,” Mr Cameron said. “We’re here for the long term and our brands have huge brand strength we know this from the studies that we do. So no, we’re not about to abandon Australia.”In year-to-date sales, Jaguar is actually slightly ahead of last year after seven months of trading, up 1.1 per cent to 1440 units, largely thanks to increases in sale of its E-Pace small SUV and F-Type sports car.Meanwhile, Land Rover has dropped 14.1 per cent of volume to 5690 units compared to last year. The Range Rover and Range Rover Evoque are performing well, but the remainder of its line-up continues to slide in sales.

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Jaguar Land Rover (JLR) will reportedly leverage its existing relationship with BMW to build new small SUVs around the middle of the next decade.

Mercedes-Benz has the C-Class, BMW has the 3 Series, Audi has the A4 and Jaguar has the one people in Australia seem to forget – the XE.Yep, the default setting we seem to have when it comes to buying a prestige car is as strong as buying the same brand of milk every week.There’s a decent choice of milk, but it can sometimes seem that there are only three brands and we tend to zero in on the same one again and again. Same with prestige cars.But all milk is the same, I hear you say. And I’m inclined to agree, and that’s the difference, cars vary greatly despite them having the same purpose.The latest version of Jaguar XE has arrived in Australia and while it’s very similar in size and shape to its German rivals there are some big differences, and some compelling reasons to add it to your shopping list.I promise, there are no more mentions of milk.    

The XE is a mid-sized prestige sedan and the R-Dynamic SE is the entry grade into the range with its list price of $65,670.