Gac Emzoom vs Jayco Penguin

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

At nearly $25,000 the Penguin can't really be called cheap, but what does make it worth a look is the completely contained living space – the sitting, sleeping and cooking are all done inside, and that's a boon when the weather turns.

It's ideal if you want the comfort of a caravan without the bulk of one, and the ease of towing a more traditional camper-trailer offers, without the struggle of set-up.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Inside, the layout is simple, but comfortable for two people. The rear of the camper is dominated by the east-west oriented bed.

The dinette, to the front of the camper, is cosy and only good for two people. It does actually fold down into a second bed for a third body (or a second body who's not allowed in the first bed), but although there's sleeping for three, seating that many would be difficult. Maybe a small grandchild, occasionally. It's comfortable, though and both seats lift up to reveal a little extra storage. There's even a hidey-hole behind the driver's side back-rest.

Typical of all campers of this sort, the bench heights are low and will frustrate taller people who need to stoop to use them.

This camper has a canvas skirt, but really there's more see-through plastic window than actual canvas, so it's quite panoramic inside. It's not hard to gain a bit of privacy, though; there's a dark tint to them so it's hard to see through during the day, and all the windows have curtains, so you can shut everything out, easily enough.

Lighting is simple, with just two LED lights in the roof, although unless you pay extra for a battery, they'll only work at powered sites.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Because the Penguin is so light – as mentioned above – and because the towing height is just 1660mm, lower than the roof of most cars and certainly below that of SUVs, it's easy to tow, even if you don't have the largest 4WD to haul it around.

The Subaru Forester I tested this camper with, for instance, did the job quite well and would be ideal if you towed the camper down the coast a few times a year.

Underneath, the camper's got a simple beam axle with leaf slipper springs and shock absorbers. They do a commendable job and, as this is a purely on-road camper, there's no need for it to be anything else.