Ford Transit Custom vs Chery Tiggo 7

What's the difference?

There’s a lot to like here as it provides spacious and comfortable seating for up to five tall adults combined with a huge load volume, one-tonne-plus payload rating, 2500kg towing capacity, peerless safety and an appealing price. It sets a high benchmark for buyers wanting work-and-play practicality and with its sporty good looks and energetic performance is worthy of consideration as a genuine alternative to a conventional van, ute or US pick-up.

Is the Chery Tiggo 7 just cheap, or is it cheerful too?

Well, not only does this plug-in hybrid break new ground for pricing, but it’s more than a one-trick-pony with a cleverly-tuned hybrid drivetrain that saves fuel, even when the battery is depleted.

The Tiggo 7 still needs work in some areas, from the average software, to the spongy driving dynamics, but there’s no denying this SUV will put the pressure on its rivals.

Which variant would I pick? Actually I’d probably splash the extra cash for the Tiggo 8 plug-in, which seems slightly better at everything and is physically more car for not a lot of extra outlay.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Our test vehicle rides on the LWB Transit Custom’s 3500mm wheelbase and its external dimensions of 5450mm length, 1999mm width and a height of 1985mm, which means it can comfortably access underground or multi-storey car parks. A 12.1-metre turning circle is more compact than 1500-class US pick-ups and closer to Ranger/HiLux-sized utes.

The front-wheel drive chassis platform has smooth-riding four-coil suspension with MacPherson struts up front and an independent rear. Steering is rack and pinion and there’s a quartet of powerful disc brakes.

It’s arguably the best-looking mid-sized van on the market with aggressive frontal styling, wedge-shaped side contours and protruding wheel arches that shroud its alloy wheels.

The interior has a spacious and airy feel, with a stylish mix of contrasting two-tone grey surfaces throughout. This is enhanced with bright blue highlights courtesy of the dual ‘racing’ stripe pattern on the fabric seat facings, which provides visual cohesion with the external stripes.

The Tiggo 7 hybrid sticks to the combustion car’s relatively tame styling. Chery hasn’t followed rivals like BYD, MG, and Kia down the track of having more extreme designs, instead choosing something that will appeal to many people. It still has a glitzy grille, big wheels, and a contemporary light bar across the tailgate, but maintains a pretty standard boxy visage.

It’s even difficult to tell the plug-in hybrid apart from the combustion car, with the main differences being the more aerodynamic wheel designs, and a different and more sleek light-bar piece across the rear.

The inside is much the same story, looking nearly identical to the combustion version. 

If you look closely, you’ll see the lack of an ignition button, because you just put your foot on the brake to start the car, but other than that it’s a familiar and contemporary synthetic-leather-clad space.

If anything there’s an element of Mercedes worship, with the door trims, switchgear, and even dual-panel screen layout looking like an homage to something like an A-Class.

Again, it shoots for mass appeal rather than choosing to make a statement on design direction, and for many will be nice enough.

With its 2167kg kerb weight and 3225kg GVM, our test vehicle has a big 1058kg payload rating, so it’s a genuine ‘one tonner’ designed to carry a full crew and heaps of cargo. Up to 155kg of that can be carried on the cleverly-designed trio of roof racks, which lie flat when not in use but in seconds can be rotated to an upright position and locked in place.

It’s also rated to tow up to 2500kg of braked trailer and with its sizeable 5725kg GCM (or how much weight it can legally carry and tow at the same time) it can legally carry its maximum payload while towing its maximum trailer weight, which is impressive for a 2.0-litre powertrain.

Standard cargo bay access is through rear barn-doors, but an optional swing-up tailgate is available. These doors open to 180 degrees to optimise loading access and the hinges have enough resistance to keep them open in light winds.

The cargo bay, which is separated from the cabin by a moulded composite bulkhead, has a huge load volume of 4.3 cubic metres which is about 70 per cent of that available in conventional two-seater vans.

Its 2004mm of load-floor length and 1392mm between the wheel-housings also allows it to carry either a standard Aussie pallet or Euro pallet if required, secured by a choice of six load-anchorage points.

The load floor is protected by a composite liner, the walls and doors are neatly lined to mid-height and bright LEDs on the roof provide ample illumination.

There’s generous room not only for the driver and front passenger but also those seated behind. The large sliding doors and assist handles on each side provide easy access to the rear bench seat where even tall people are treated to ample kneeroom, given I’m 186cm and have more than 100mm of knee clearance from the driver’s seat set in my position.

There’s also ample shoulder and headroom, combined with a carpeted and flat floor which with no transmission tunnel provides welcome floor space for those seated in the centre. It feels much like the rear seat of a US pick-up.

Front cabin storage includes a bottle-holder and bin in each front door, plus bottle/cupholders on each side of the dash, a large open storage area in the dash-pad, upper and lower lidded glove boxes and two more bottle/cupholders in the centre console.

Rear passengers also get a bottle-holder and bin in each sliding door, plus there’s considerable storage space under the bench seat with a removable frame at the front to retain items.

The only missing item that could make this well-designed cabin even better would be an assist-handle on the left-side A-pillar to help front passengers of shorter stature to climb aboard. Yes, we did have complaints.

There are a few quirks that mean the Tiggo 7 isn't the most practical option in the space, but it hits on some key things regardless.

For a start, the seating position is a little odd. It’s a bit too high which is good for visibility, but not so great if you don’t want to feel like you’re being tossed side-to-side in corners.

And while the seat and wheel have a reasonable range of motion for adjustability, the fixed nature of the dual screens and how close the wheel sits to them will make taller drivers feel like they're peering down on the screens, or that they’re blocked by part of the steering wheel.

At least visibility is excellent out of the cabin and the plush seat trim makes for a comfortable drive.

Also a little strange is the shifter. You need to properly depress the brake pedal to get it to shift into drive or reverse. Simply holding the brake pedal enough for the car to be stopped isn’t good enough, which can be frustrating when you’re trying to do a quick three point turn.

Weird ergonomics aside, there’s enough cabin storage. This consists of a large bottle holder in each door, a further two with spring-loaded edges in the centre console, and there’s a bay for your phone which is also the wireless charger on higher grades. Covering the bottle holder and phone area is a somewhat old-school rolling shutter. Good for cable management, I suppose.

Underneath the bridge-style console is another textured storage area, which is good for loose objects or small bags, and the armrest box is nice and deep too.

This brings us to the screens and lack of dials. On the plus side, there is a dedicated touch panel with shortcuts for most of the core climate functions. This is never as good as having actual tactile buttons and dials, but it’s better than full touchscreen controls.

The screens, meanwhile, are fast and sharp, but the software is downright ordinary, and not good enough if you’re going to make screens such a focal point of the car.

The sheer number of different menus and confusingly labelled tabs within them makes adjusting things on the fly pretty frustrating and there’s something of a learning curve to try and figure all the bits out. The worst part is it’s not even consistent in terms of menu layouts and locations between the Tiggo 7 and Tiggo 8.

The Tiggo 7's digital dash is fine. It’s a dual-dial layout with a few screens on the right side to toggle through. Weirdly the trip computer seems to only record the last 50km in this panel. I wish it was more customisable and presented data in a more attractive way.

At least the wireless Apple CarPlay was seamless and worked well in my time with the cars.

The back seat is a highlight of the Tiggo 7. The abundance of synthetic leather trims continue into the rear doors, as do the soft seat bases. Behind my own driving position (I’m 182cm tall) I had leagues of legroom and headroom was great too. Amenities are okay, with a pocket on the back of each seat, a single USB port, adjustable air vents, and two storage trays. There’s a large bottle holder in each door and in the drop-down armrest, too.

At the time of writing, Chery was yet to provide official figures for the boot space, which is thought to be slightly different from the combustion car. For reference, the combustion car’s boot measures in at 356 litres to the top of the seat backs, which is far from the largest in the category. and frustratingly there’s only a tyre repair kit under the floor as well as the 12-volt battery and high-voltage inverter for the charging system.

It’s important to also call out that the Tiggo 7 Super Hybrid doesn’t get a household power outlet anywhere in the cabin or boot, which feels like a missed opportunity to make the most of its battery.

Yep, you’ll pay $39,990 drive-away for an entry-level Tiggo 7 Urban in plug-in hybrid guise, and while some brands might offer you a pretty barren spec for this sort of price, it’s absolutely not the case here.

Even this entry-level version is stacked with kit, including LED headlights, 18-inch alloys with aerodynamic design, synthetic leather interior trim with power adjust for the driver, dual 12.3-inch screens for the multimedia suite and digital instruments, wireless Apple CarPlay and Android Auto connectivity, dual-zone climate control, acoustic glass for the windscreen, tyre pressure monitoring, keyless entry and auto-start, a six-speaker sound system and a decent reversing camera.

Not shabby at all. The top spec in the hybrid’s two-variant range is the Ultimate, wearing a price tag of $43,990 drive-away. It adds some arguably unnecessary touches like a panoramic sunroof, colour-selectable ambient interior lighting, heated and ventilated front seats, memory functions for the driver’s seat, an eight-speaker Sony-branded sound system, a wireless phone charger, puddle lamps, privacy glass, and a 360-degree parking camera.

The best value in the range? It’s hard to go past the base car, but if I were to choose, I’d pick the larger and more luxurious Tiggo 8 plug-in hybrid seven-seater instead, which starts from $49,990, still excellent value.

The 'EcoBlue' 2.0-litre four-cylinder turbo-diesel engine produces 125kW of power at 3500rpm with peak torque of 390Nm tapped between 1750-2500rpm. It uses AdBlue to minimise emissions.

The eight-speed torque converter automatic provides the option of sequential manual-shifting using the column-mounted stalk, which can be preferable in some situations when hauling heavy loads. It also offers five drive modes comprising 'Normal' (default), 'Eco', 'Sport', 'Slippery' and 'Tow/Haul'.

Underneath a plastic cover there’s a mass of nearly unrecognisable stuff, but under the bright orange cablework and an enormous black plastic air box, there’s a 1.5-litre turbocharged four-cylinder engine (105kW/215Nm) mated up to what Chery calls a one-speed ‘dedicated hybrid transmission’.

I think Chery is underselling it by calling a quite clever hybrid transaxle a ‘one-speed’ transmission, because it’s far more complicated than that and makes this car more than a one-trick pony.

You see, with clutch packs and software and an electric motor that can put out even more power than the engine (150kW/310Nm), this hybrid system makes this version of the Tiggo 7 the best one to drive, and makes it remarkably efficient, even when the battery is drained, and not all plug-ins can claim the same.

Ford claims official combined average consumption of 8.0L/100km and the dash display was showing 8.7 when we stopped to refuel at the completion of our 274km test, which comprised the usual mix of suburban, city and highway driving of which about one third was hauling a heavy payload.

Our own numbers calculated from actual fuel bowser and tripmeter readings were close to these figures at 9.1, which is still excellent sub-10L/100km economy for a vehicle weighing more than two tonnes dealing with a variety of loads and roads.

Therefore, based on our consumption figure, it should deliver a real-world driving range of around 770km from its 70-litre tank.

Officially, the Tiggo 7 Super Hybrid can travel up to 93km in purely electric mode thanks to its big 18.3kWh battery, although this is on the more lenient NEDC standard. 

We’ll need to get the car back for a longer test to see how far it can travel in EV mode in real-world conditions as results tend to vary greatly between PHEVs, especially on a launch drive.

Regardless, the clever hybrid system I was talking about before is important because unlike some of its rivals, this Chery is still pretty efficient even if you forget to charge up.

The battery maintains a reasonably high level of reserve charge, which allows the car to draw from a deeper reservoir for electric acceleration, which it can then replenish with regenerative braking or when using the engine idle time as a generator.

Chery says it will consume less than 6.0L/100km even with a depleted battery and that’s about what we saw on all of our test cars, which hovered between 4.1 and 5.8L/100km, despite being driven hard on country roads.

The pitch is it’s as efficient as any plugless hybrid anyway, regardless of whether you charge it. An interesting shift in mindset.

Officially, the Chery Tiggo 7 consumes just 1.4L/100km (although this accounts for the battery being charged), and it can drink entry-level 91 RON fuel, too.

Charging is also a good story, with the Tiggo 7 able to top up on both a slow AC charger, and a fast DC charger, slashing charging times when you’re on the go. On a fast charger, it can charge at a maximum speed of 40kW, allowing a quoted 30 to 80 per cent charge time of just 20 minutes.

It’s spacious and comfortable with a car-like driving position, large left footrest and plenty of steering wheel/seat adjustability including 10-way power adjustment for the driver's seat including lumbar support.

This van is particularly well suited to long-distance driving, given the fold-down inboard and outboard armrests for the driver and front passenger seats. This ‘captain’s chair’ design provides ideal elbow support to minimise neck and shoulder strain during long days on the road.

The 2.0-litre turbo-diesel’s ample 390Nm of torque ensures spirited response regardless of drive mode, with the well-calibrated auto ensuring most driving occurs within the engine’s peak torque band which is right where you want it.

Ride quality and handling are excellent and remain consistent regardless of payloads. Although the driver’s rear view is minimal through the small bulkhead window, the large truck-style door mirrors combined with a reversing camera and active driver aids like blind-spot monitoring, rear cross-traffic alert and parking sensors make it easy to live with in busy urban settings.

It’s also an effortless highway cruiser, with the engine only needing around 2000rpm to maintain 110km/h which is comfortably within its peak torque band. Most noise at these speeds, which is far from intrusive, comes from the tyres as engine and wind noise are negligible.

To test its GVM rating, we loaded 650kg into the cargo bay which combined with our two-man crew equalled a total payload of 830kg. Although sizeable, that was still more than 200kg shy of its legal limit.

The coil-spring rear suspension compressed 55mm under this loading, with long cone-shaped jounce-rubbers mounted on the chassis rails above being pressed into service to provide a second stage of weight support. This design is very effective in providing a smooth ride free of any jarring thuds over bumps when heavily loaded.

It made light work of our 13 per cent gradient, 2.0km-long set climb at 60km/h, easily hauling this heavy payload to the summit. Engine-braking on the way down, in a manually-selected second gear, was equally competent as no pedal-braking was required to stay below the 60km/h posted speed limit during this descent.

Our only driving criticism was an annoying rattle coming from the window in the right-side sliding-door (close to the driver's ear) and another emanating from the cargo bay over larger bumps.

This plug-in version of the Tiggo 7 is the best to drive, although it’s not free from quirks and is still far from the front of the pack when it comes to driving dynamics.

As previously mentioned, the high and upright driving position hardly sets the scene for a sporty drive, with even rivals like the Mitsubishi Outlander nailing this key ergonomic factor.

On the flipside, visibility out of the cabin is excellent, as you can peer down on things and easily manoeuvre in tight spaces.

The steering is also too artificial, communicating very little feel from the front wheels to the driver, and this conspires with an overly-soft suspension tune for a floaty, disconcerting feeling in corners.

A driver’s car this is not, but the trade-off for the lack of dynamism is a car that's pretty comfortable over adverse road conditions. The Tiggo 7’s spongy ride has it simply floating over rough bits of road, and compressing relatively nicely on larger bumps and undulations.

Certainly a choice has been made to make this car better for urban commuters than trying to strike a balance for country roads and cornering and risk making the ride unpleasant on daily bumps. Still, there are rivals that strike a better balance out in the market.

Perhaps the most interesting element of driving this car though is its electrified engine and transmission. Effectively this system behaves like a continuously variable transmission (CVT), but it feels as though it uses its big electric motor far more than it uses the engine.

Chery says they’ve used software to tune the car in such a way that it makes better use of the electric components. The car can draw more deeply from a bigger battery reserve compared to a plugless hybrid for stronger acceleration, and it can also store far more energy from regenerative braking or engine idle time.

The other side effect is a high level of cabin refinement. The Tiggo 7 is a surprisingly quiet place to be, to the point that it’s hard to tell when the engine is even running, it’s so quiet.

It’s also quick in a straight line, primarily using electric drive for the take off, with the engine coming to life only when it really has to for support. Even under extremely heavy acceleration the engine doesn't scream to life in an unpleasant way, instead whirring along in the background.

It’s not insanely fast, nor would you want it to be with its slightly unsettling suspension and steering, but it has enough power in Sport mode to easily overwhelm the halfway decent Maxxis tyre it scores from the factory.

Road noise is more of a problem than the engine, noticeably picking up at speeds above 80km/h.

In conclusion, this car is comfortable but dynamically uninspiring, with a clever and quiet hybrid system. It will suit family buyers looking for a comfortable, quiet, and efficient car, but keen drivers might want to look elsewhere if budget allows.

The Tiggo 7 CSH is equipped with the usual laundry list of active safety gear, including auto emergency braking, lane keep aids, blind spot monitoring with rear cross-traffic alert (with auto braking), and many of the more recent systems like door open warning, traffic jam assist, driver monitoring, and speed limit information.

It also scores adaptive cruise control and a reversing camera on the base Urban, with a 360-degree suite appearing on the top-spec Ultimate.

Of course, what you really want to know is whether these systems are well calibrated. Chery, after all, made headlines when it launched in Australia with some wily safety kit on its Omoda 5.

But the brand has clearly listened, because the usual offenders, like lane keep assist and driver monitoring were relatively tame in our time with the car. The interrupted occasionally, but in much more reasonable intervals. It’s vastly improved, if a little inconsistent at times. 

One thing I don't like is how much the system tries to centre the car in the lane when in adaptive cruise mode. The steering would fight you with some strength if you disagreed with its interpretation of the lane. It’s not as deal breaking as some systems I’ve used, but could definitely use a bit of leeway regardless.

The Tiggo 7 Super Hybrid comes equipped with eight airbags (the standard front, side, and curtain, plus a knee and centre airbag).

This new plug-in hybrid Tiggo 7 is yet to be rated by ANCAP at the time we put this review together, but the combustion Tiggo 7 Pro holds a current maximum five-star rating to the now-outdated 2023 standards.

The vehicle is covered by a five year/unlimited km warranty.

Scheduled servicing is every 12 months/30,000km whichever occurs first. Capped-price servicing for the first four scheduled services up to four years/120,000km totals $1996 or $499 per service.

Chery continues to use favourable ownership terms to help establish itself in the market. The Tiggo 7 Super Hybrid is covered by seven years and unlimited kilometres of warranty, seven years of roadside assist, and seven years of capped-price servicing.

The servicing program varies year-on-year, with a surprisingly expensive service of nearly $1300 due at the 90,000km mark. All said and done it works out to be $453.45 per year to service over the seven year duration, which isn’t super affordable, but it’s also not overly expensive.