Ford Bronco vs Ford Transit Custom

What's the difference?

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

There’s a lot to like here as it provides spacious and comfortable seating for up to five tall adults combined with a huge load volume, one-tonne-plus payload rating, 2500kg towing capacity, peerless safety and an appealing price. It sets a high benchmark for buyers wanting work-and-play practicality and with its sporty good looks and energetic performance is worthy of consideration as a genuine alternative to a conventional van, ute or US pick-up.

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

Our test vehicle rides on the LWB Transit Custom’s 3500mm wheelbase and its external dimensions of 5450mm length, 1999mm width and a height of 1985mm, which means it can comfortably access underground or multi-storey car parks. A 12.1-metre turning circle is more compact than 1500-class US pick-ups and closer to Ranger/HiLux-sized utes.

The front-wheel drive chassis platform has smooth-riding four-coil suspension with MacPherson struts up front and an independent rear. Steering is rack and pinion and there’s a quartet of powerful disc brakes.

It’s arguably the best-looking mid-sized van on the market with aggressive frontal styling, wedge-shaped side contours and protruding wheel arches that shroud its alloy wheels.

The interior has a spacious and airy feel, with a stylish mix of contrasting two-tone grey surfaces throughout. This is enhanced with bright blue highlights courtesy of the dual ‘racing’ stripe pattern on the fabric seat facings, which provides visual cohesion with the external stripes.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

With its 2167kg kerb weight and 3225kg GVM, our test vehicle has a big 1058kg payload rating, so it’s a genuine ‘one tonner’ designed to carry a full crew and heaps of cargo. Up to 155kg of that can be carried on the cleverly-designed trio of roof racks, which lie flat when not in use but in seconds can be rotated to an upright position and locked in place.

It’s also rated to tow up to 2500kg of braked trailer and with its sizeable 5725kg GCM (or how much weight it can legally carry and tow at the same time) it can legally carry its maximum payload while towing its maximum trailer weight, which is impressive for a 2.0-litre powertrain.

Standard cargo bay access is through rear barn-doors, but an optional swing-up tailgate is available. These doors open to 180 degrees to optimise loading access and the hinges have enough resistance to keep them open in light winds.

The cargo bay, which is separated from the cabin by a moulded composite bulkhead, has a huge load volume of 4.3 cubic metres which is about 70 per cent of that available in conventional two-seater vans.

Its 2004mm of load-floor length and 1392mm between the wheel-housings also allows it to carry either a standard Aussie pallet or Euro pallet if required, secured by a choice of six load-anchorage points.

The load floor is protected by a composite liner, the walls and doors are neatly lined to mid-height and bright LEDs on the roof provide ample illumination.

There’s generous room not only for the driver and front passenger but also those seated behind. The large sliding doors and assist handles on each side provide easy access to the rear bench seat where even tall people are treated to ample kneeroom, given I’m 186cm and have more than 100mm of knee clearance from the driver’s seat set in my position.

There’s also ample shoulder and headroom, combined with a carpeted and flat floor which with no transmission tunnel provides welcome floor space for those seated in the centre. It feels much like the rear seat of a US pick-up.

Front cabin storage includes a bottle-holder and bin in each front door, plus bottle/cupholders on each side of the dash, a large open storage area in the dash-pad, upper and lower lidded glove boxes and two more bottle/cupholders in the centre console.

Rear passengers also get a bottle-holder and bin in each sliding door, plus there’s considerable storage space under the bench seat with a removable frame at the front to retain items.

The only missing item that could make this well-designed cabin even better would be an assist-handle on the left-side A-pillar to help front passengers of shorter stature to climb aboard. Yes, we did have complaints.

The Transit Custom Sport Double Cab comes standard with the same 2.0-litre four-cylinder turbo-diesel and eight-speed automatic as all other (non-electric) Transit Customs, for a list price of $62,990. Our example is finished in 'Magnetic', which is a metallic 'Prestige Paint' option that adds $700 to this price.

For that spend, the standard equipment list includes 17-inch matt black alloy wheels with 215/60R17 tyres and a steel spare, LED headlights with DRL signatures, LED tail-lights, a unique Sports grille, dual ‘racing’ body-stripes and side decals, a unique Sports body kit (including a rear spoiler) plus soft-close sliding side-doors.

Step inside using the smart keyless entry/start and you’ll find a carpeted floor, 'Sports' seating with blue accent stripes, dual fold-down armrests on the driver and front passenger bucket seats, dual-zone climate control, a lidded upper glove box, six front and two rear USB ports, a centre console with 12V socket and wireless phone-charging, a moulded composite bulkhead with internal window, pop-out latch-style windows in the sliding side-doors and more.

The driver also gets a 12-inch colour digital instrument cluster with configurable display plus there’s a 13-inch colour touchscreen display for the multimedia system which includes four-speaker audio, digital radio, Apple CarPlay/Android Auto/Bluetooth connectivity and 'SYNC' voice-activated commands.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

The 'EcoBlue' 2.0-litre four-cylinder turbo-diesel engine produces 125kW of power at 3500rpm with peak torque of 390Nm tapped between 1750-2500rpm. It uses AdBlue to minimise emissions.

The eight-speed torque converter automatic provides the option of sequential manual-shifting using the column-mounted stalk, which can be preferable in some situations when hauling heavy loads. It also offers five drive modes comprising 'Normal' (default), 'Eco', 'Sport', 'Slippery' and 'Tow/Haul'.

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

Ford claims official combined average consumption of 8.0L/100km and the dash display was showing 8.7 when we stopped to refuel at the completion of our 274km test, which comprised the usual mix of suburban, city and highway driving of which about one third was hauling a heavy payload.

Our own numbers calculated from actual fuel bowser and tripmeter readings were close to these figures at 9.1, which is still excellent sub-10L/100km economy for a vehicle weighing more than two tonnes dealing with a variety of loads and roads.

Therefore, based on our consumption figure, it should deliver a real-world driving range of around 770km from its 70-litre tank.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

It’s spacious and comfortable with a car-like driving position, large left footrest and plenty of steering wheel/seat adjustability including 10-way power adjustment for the driver's seat including lumbar support.

This van is particularly well suited to long-distance driving, given the fold-down inboard and outboard armrests for the driver and front passenger seats. This ‘captain’s chair’ design provides ideal elbow support to minimise neck and shoulder strain during long days on the road.

The 2.0-litre turbo-diesel’s ample 390Nm of torque ensures spirited response regardless of drive mode, with the well-calibrated auto ensuring most driving occurs within the engine’s peak torque band which is right where you want it.

Ride quality and handling are excellent and remain consistent regardless of payloads. Although the driver’s rear view is minimal through the small bulkhead window, the large truck-style door mirrors combined with a reversing camera and active driver aids like blind-spot monitoring, rear cross-traffic alert and parking sensors make it easy to live with in busy urban settings.

It’s also an effortless highway cruiser, with the engine only needing around 2000rpm to maintain 110km/h which is comfortably within its peak torque band. Most noise at these speeds, which is far from intrusive, comes from the tyres as engine and wind noise are negligible.

To test its GVM rating, we loaded 650kg into the cargo bay which combined with our two-man crew equalled a total payload of 830kg. Although sizeable, that was still more than 200kg shy of its legal limit.

The coil-spring rear suspension compressed 55mm under this loading, with long cone-shaped jounce-rubbers mounted on the chassis rails above being pressed into service to provide a second stage of weight support. This design is very effective in providing a smooth ride free of any jarring thuds over bumps when heavily loaded.

It made light work of our 13 per cent gradient, 2.0km-long set climb at 60km/h, easily hauling this heavy payload to the summit. Engine-braking on the way down, in a manually-selected second gear, was equally competent as no pedal-braking was required to stay below the 60km/h posted speed limit during this descent.

Our only driving criticism was an annoying rattle coming from the window in the right-side sliding-door (close to the driver's ear) and another emanating from the cargo bay over larger bumps.

The Transit Custom comes with a maximum five-star ANCAP rating (from testing in 2024) during which it achieved a premium 'Platinum' grading with a near-perfect 96 per cent score in the Commercial Van Safety Comparison for collision avoidance.

It features seven airbags including side-curtains for the rear seat, AEB with intersection assist, roll-over mitigation, blind-spot monitoring, rear cross-traffic alert, traffic sign recognition, trailer sway control, tyre pressure monitoring, front/rear parking sensors, a 180-degree reversing camera and lots more. Both outer rear seating positions have ISOFIX anchors and top-tether child seat restraint points.

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.

The vehicle is covered by a five year/unlimited km warranty.

Scheduled servicing is every 12 months/30,000km whichever occurs first. Capped-price servicing for the first four scheduled services up to four years/120,000km totals $1996 or $499 per service.