What's the difference?
Meet the new Cupra Ateca. Actually, scratch that. Meet the new Cupra, the VW Group's Spanish performance brand that will be launching in Australia around the middle of this year.
Picture a pyramid, and then put VW at the top of it. Bottom left you've got Skoda, a brand that prides itself on practicality and clever features. Bottom right you've got Cupra, which promises to be the fun, sporty and energetic cousin, and to focus on performance, electrified or otherwise. But both are fed from Volkswagen.
Make sense?
The Ateca, then, is a nearly Tiguan-sized SUV that will launch in one hi-po trim level, and a significantly lower starting price than its better-known, R-badged relative.
It also promises to marry family duties with a fun-to-drive attitude. So how does it measure up?
It is highly unusual to drive around in a bed, but that’s what it felt like we were being asked to do with the new and terribly exciting Tesla Model 3 Performance.
Tesla doesn’t do media launches, nor traditional marketing, so everything about this event was predictably peculiar, but when we were told this new car was causing so much excitement that we should pull a sheet over it every time we stopped, to avoid people photographing it, or touching it (“if someone tries, just politely ask them to stop” as we were advised) we hit peak weirdness.
Eventually, they did agree to pull the sheet off one and let us have a look at the most exciting car Tesla has ever made that’s not a Cybertruck.
The Performance is the Model 3 Tesla engineers and designers always wanted to make. Clearly, it was going to be called the 'Ludicrous', because some staff kept stuffing up and calling it that. It’s a shame the name wasn’t used, but at least it still gets an 'Insane' mode.
They really wanted to go all out with the original Performance version, but “a guy called Elon” didn’t want to add all the complexity that required at the time - he was focused on quality issues and ramping up production - but this go around he has let them have their heads, and encouraged them to go hog wild.
That means an entirely new power unit at the rear, staggered 20-inch wheels for sportier turn-in, aerodynamic changes for more downforce and less lift, new seats and the fitting of active dampers to a Model 3 for the first time, to help provide proper, track-ready handling.
We set out into the embrace of the adoring Los Angeles public (truly, no city on Earth boasts so many Tesla owners, they are everywhere) to find out if all the fuss is worth it.
It's a racetrack taste test rather than a comprehensive road drive, but there's plenty to like about the Cupra Ateca, which fulfils its brief of injecting a little driving fun into the SUV space. The only question is whether its sportiness will be too sporty for your day-to-day, but for that, you'll have to wait and see.
CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Model 3 Performance is one of those cars that’s undeniably impressive in almost every way, and hugely fast in absolutely every way, and yet can somehow still leave you feeling slightly cold. Or at least damp with fear sweat.
It’s not my kind of sports car, but if you love speed, and EVs, and Tesla, you’re gong to think it’s the Queen Bee’s knees.
Publishers: Please place the following in BOLD after the verdict:
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Cupra talks about its born-in-Barcelona design inspiration, but you can still see plenty of VW in the Ateca's side profile. But that's no bad thing, with the Cupra managing to look both polished and performance focused, but without looking like it's trying too hard.
The big change is in the front-end treatment, with a smaller centre grille that houses the Cupra badge (which looks a bit like a fox, and a bit like the Decepticon badge from Transformers, but which was actually "modelled on the attitude of tribal civilisations.")
The cool DRL designs, the two-tonne bronzed alloys and the quad exhaust tips all point a pretty strong picture of performance here, and for mine, the Ateca cuts a handsome figure.
Inside, though, it definitely feels a little less premium than modern VW products, with a greater use of hard plastics, and last-gen air-con and media controls, which – if you've driven the new Golf, for example – feel a little old-school by comparison.
Tesla’s design folks waxed long and loud about how they’d finally been able to visually lift and separate this Performance Model 3 from the basic one and they point to the new front and rear fascias, more aggressive styling, aerodynamic flicks, integrated cooling ducts, rear diffuser and carbon-fibre spoiler, which are there not only to look good, but to to “optimise lift balance and high-speed stability”.
Now, I’ll grant you it’s better than a normal Model 3, and that we were regularly approached by excited Tesla fans asking “is this the NEW PERFORMANCE OH MY GOD I WANT ONE NOW?!?"
But honestly, I still think it’s a bit subtle, and that includes the strange little 'Performance' sticker/badge on the rear, which does look a lot like the Ludicrous symbol that Elon loves, from the awful movie Spaceballs, but Tesla staff insist it’s not, nor is it Plaid.
Clearly, the design tweaks are there for a reason, and train spotters will note the differences immediately, but it’s still just not the most exciting car to look at, nor is it anywhere near as exciting to behold as it is to drive.
The Ateca measures 4386mm in length, 1599mm in height and 1841mm in width, and there is some 485 litres of boot space with the rear seats in place, and a substantial 1579 litres with the back pews folded flat.
It's a strong back-seat story here, too, with ample leg and headroom, individual device charging ports, and a pull-down seat divider that houses two cupholders.
There are two more upfront, as well as storage in every door, along with the ISOFIX attachment points in each window seat in the back.
Now it must be said that our test was conducted on a racetrack, with limited laps, no on-road driving, and no chance to fill the vehicle with passengers or baggage, so for a full practicality play-by-play, you'll have to wait until we get the Ateca through the CarsGuide office for a more comprehensive test.
Inside, the big news is the new seats. Tesla was happy to admit the pews fitted to the previous Performance just weren’t up to the job of holding humans in place when applying so much G force.
The new 'Sport Seats' feature enhanced side cushioning and side bolsters for better lateral support during dynamic driving. And they can also be heated and ventilated.
Elsewhere, there’s some carbon-fibre trim on top of the dash, with a Tesla-first weave pattern to further help the Performance stand out within the Model 3 line-up.
Other than that, it’s pretty standard Tesla sedan, which will be familiar if you’ve ever caught an Uber in Los Angeles. Spartan, minimalist, slightly cheap-feeling.
As for the practicality of the tech, I'm still against the giant 15-inch tablet-style touchscreen, for everything, the replacement of an indicator stalk with buttons and not having a speedo right in front of your eyes, where you need it.
Cupra describes itself as an "unconventional challenger brand", and it essentially sits below the mainstream VW line-up, with cheaper pricing and a focus on fun over finery.
So the Ateca – which is about the same size and offers similar outputs to the Tiguan R – lists at $60,990, or $65,990 drive-away, which is significantly cheaper than the VW product, which lists at $68,990 before on-road costs, or – according to Volkswagen's website – $77,279 drive-away for a NSW shopper.
Interestingly, Cupra has launched an agency model in Australia, which means you buy the vehicles from the brand itself, with the transition occurring online and for a fixed price with no negotiation, rather than from a dealer.
The Ateca might not deliver quite the same grunt as VW's R product, but that's a significant saving. Oh, and metallic paint is free, too – as is servicing for the first three years – which means more savings.
So what do you get? The Ateca arrives in a single VZx trim level, and outside you'll find 19-inch alloy wheels, LED lighting front and rear, roof rails, a powered boot, quad exhaust exits, auto headlights and keyless entry and start.
Inside, there's three-zone climate, blue leather-wrapped sports seats that are heated in the front, wireless charging for your devices and ambient interior lighting.
You're well served for tech, too, with the VW Group's 10.25-inch Digital Cockpit, a 9.2-inch centre screen with navigation, Apple CarPlay and Android Auto that works wirelessly as well as when you plug in, a nine-speaker (plus sub) Beats sound system, as well as Dynamic Chassis Control and custom driving modes - including full-attack Cupra mode.
Tesla says the price for the Model 3 Performance will be "starting at" $80,900, plus on-road costs. There's no word on whether there will be different spec levels and the company does not like answering questions or providing information.
What we also know about Tesla is that the price quoted could move down, or up, at any time, quite randomly, so if phrases like "residual value" or "depreciation" are of interest to you, it can be a challenging brand.
That side swipe aside, this sounds like astonishingly good value for this much performance from your Model 3 Performance. A Hyundai Ioniq 5 N would give it run for fun and involvement, if not brand fans, but it's $111,000, while a Porsche Taycan kicks off at $164,000 (it is a lot more car for the money, but it might struggle to keep up with this Tesla, at least in base model form).
In terms of equipment, it's pretty much standard Model 3 fare, other than the fast bits and a spot of carbon here and there.
You get 'Autopilot' included, of course, but you can't use all of its 'Full Self Driving functionality' on Australian roads. Not yet, anyway.
Right, so the Ateca's 2.0-litre TSI petrol engine produces 221kW and 400Nm, which is slightly less than the 235kW and 400Nm generated by the new Tiguan R.
But the Cupra is faster, knocking off the sprint to 100km/h in 4.9secs compared to the VW's 5.1secs – and it feels plenty quick from the driver's seat with your foot pinned to the floor.
That power is fed through a seven-speed DSG, with AWD standard fit on the Ateca.
If you’ve ever driven the previous Model 3 Performance you’ll know that it could well have come with Space X badging (arguably Elon’s more impressive engineering achievement), because it really did thrust rather than accelerate.
But this time the engineers wanted to go all out. Customers appreciated the incremental performance they got from the last Model 3 Performance version, but they told Tesla they wanted more.
With many enthusiasts among Tesla's engineering and development team, they looked to unlock the performance potential of the platform.
So, that meant a whole lot more madness and torque thump. It comes from a new Performance 4DU, an all-new drive unit - featuring an entirely new rear motor that uses bar-winding technology - unlocking 22 per cent more continuous power, 32 per cent more peak power and 16 per cent higher peak torque delivery.
Overall figures are 380kW and 740Nm, but looking at them written down, they seem big, yet not as big as they feel in this car, as it’s shoving you from a standing start to 100km/h in three seconds flat.
It feels faster. Sick-making fast, even.
Cupra is yet to reveal official fuel figures for the Ateca in Australia, but international guides claim an 8.9-9.5L/100km figure on the WLTP cycle.
That's not a small number, and it's one that will no doubt be made worse if you drive it the way you're almost certainly going to drive it, but such is the price of performance.
The Ateca will also demand 98RON fuel, which will sting at the bowser, too.
Despite being heavier and gruntier, Tesla claims the new Performance Model 3 manages to be more efficient than the one it replaces, albeit delivering just a two per cent reduction in energy consumption. Claimed energy usage is 16.7 kWh/100km.
Tesla claims a total range of 528km on the WLTP, which is obviously going to drop if you drive it the way its makers clearly intended.
Using a Tesla Supercharger, you can add 228km in 15 minutes and... that's all Tesla will tell us. There are no official figures available for how long a full charge takes, on either a Tesla charge or a home wallbox of your own.
Choosing to launch your new SUV on one of Australia's fastest racetracks shows either supreme confidence or bewildering foolhardiness, but in this instance, it was also a necessity.
See, Cupra is mere months away from official launch now, with orders for launch editions to open in May, and the only vehicles the brand could secure for its media preview were brought in from New Zealand, and unable to be driven on public roads.
And so Sydney Motorsport Park would play host to our first experience behind the wheel of the Ateca, and after only a handful of flying laps it was beginning to feel like a masterstroke.
This is not your average family SUV, and any vehicle in which you can drop the kids at school before clipping 200km/h-plus down the main straight of your closest race track is something to be celebrated.
The downside is that it's next to impossible to tell you what the Ateca is going to be like on your local streets, or whether the sporty suspension is going to be firm enough to shake the hairs loose from your head should encounter some questionable road surfaces.
But I can safely report that the power is prodigious, the steering smooth and confidence inspiring, and the AWD grip impressive in both tight and high-speed bends.
But perhaps the most surprising thing about the Ateca is its ability to feel both planted and agile in dynamic driving situations, with the SUV feeling altogether more stable than the smaller Cupra Leon, and hanging onto the tarmac in corners with more tenacity than the 140kW Cupra Formentor.
On first blush, engagement and enthusiasm are standard fit here, and that's likely no bad thing no matter what your daily commute looks like.
Very occasionally, one drives a car that makes the human body feel inadequate to the task. I would have worried that I’m getting old, that my body is simply too flubby and my brain too broken, to cope with the kind of wild acceleration and brutal g-forces the Model 3 Performance delivers.
But, fortunately, I had a videographer in the passenger seat, a much younger man who loves fast cars, and he kept threatening to vomit when I drove it hard, too.
I’ve driven quite a few cars that you can use make your passenger sick, or hurt their necks - one obvious competitor in the shape of a Porsche Taycan Turbo S comes to mind - but it’s very rare that a vehicle is so intense it can make you, the driver, feel bilious.
Yes, you do bring this on yourself, by choosing to push this Performance anywhere near its limits through particularly sharp and intestine-shaped roads like the canyons outside Malibu Tesla chose to launch it on.
On longer, sweeping bends it was far more of a joy, and less physically punishing, but in the tight stuff it often felt like corners were being thrown at you, as if you were driving behind the Millennium Falcon and being pulled along in its wake.
The brakes, special new sporting ones with track-ready pads, were up to the task, even though it often felt like they couldn’t possibly pull you up from the speeds you were doing.
And yes, it was entirely my fault that the very first time I even gently prodded the throttle and it launched me ahead past a California Highway Patrol officer, that was my fault too. Three minutes into the drive, holding an American fine, I had already deduced that perhaps this car was too fast for my own good.
But lots of EVs are fast in a straight line, you’re really comparing the length and depth of your “oooophhh” sounds at this point, but where this one succeeds is by being a lot better in the handling and ride and cornering departments than most.
Tesla’s stated goal with this car was to move beyond straight-line speed, to become more than a one-trick pony, and to do that it’s given the Performance a stiffer structure overall and updated the springs and stabiliser bars.
Aerodynamic changes have reduced drag by five per cent, delivered a 36 per cent lift reduction, and a 55 per cent improvement in front-to-rear lift balance.
Tesla’s own, in-house version of adaptive dampers, not an option but included in every Performance, work with the car’s 'Vehicle Dynamics Controller' through its various modes - 'Insane' and 'Track' being the most… ludicrous - to immediately respond to driver inputs.
The Performance rides well on LA’s awful concrete freeways but feels absolutely nailed down when you attack even a bumpy driver’s road.
This version also has a lot more power going to the rear wheels, to help it feel more sports-car playful and to fire out of bends the way an enthusiast’s car should. And make no mistake, I met them, the people behind this car are serious driving enthusiasts (although they demur, slightly, on whether their boss is one).
Track mode will allow some serious adjustability, drifting ability and fun, so the kind of people who want to hurl around a racing circuit in silence will love it.
Perhaps the only let downs are that it still feels a bit austere inside, just not very special, and that the steering is just a bit digital, soft and uninvolving, compared to the cars they clearly benchmarked against - BMWs and Porsches.
The Cupra Ateca arrives with a swag bag of advanced safety kit – helped, no doubt, by only launching with one top-tier model – as well as the expected stuff like airbags (there are seven), and the traction and braking aids.
Expect active cruise control, AEB with pedestrian and cyclist detection, side and exit assist systems, front and rear parking sensors and a 360-degree parking camera.
On the road, functions like Lane Assist will help keep you between the lines, Travel Assist provides freeway autonomy, while a fatigue monitor will tell you if you're getting tired behind the wheel.
The Cupra Ateca is yet to be ANCAP crash tested.
Tesla provided no information about safety for the Performance Model but it is assumed it will be unchanged from a standard Model 3.
Aside from Autopilot that means auto emergency braking, lane keep aids, and instead of blind-spot monitoring, it gets the surround radar view and blind-spot cameras when you indicate.
The latest Model 3 has an additional centre airbag for a total of seven, as well as additional bolstering where the doors meet the body in response to requirements in its American home market.
It should be able to carry its maximum five-star ANCAP safety rating, which the original version achieved in 2019.
Cupra are trying to minimise the stress here, so the Ateca wears a five-year, unlimited-kilometre warranty, with three years of complementary servicing built into the purchase price, with five-year packs also available to purchase.
Again, we've been asked to assume the Performance will come with Tesla's standard four-year/80,000km warranty and roadside assistance. And that the battery and drive unit will fall under an eight-year/192,000km warranty, whichever comes first.
Tesla says it monitors its cars to ascertain when they need servicing, and so it is based on a case-by-case situation. Every 12 months/20,000km is recommended for a general check-up, and includes tyre rotation.
Wiper blades, brake fluid and cabin air filters need replacement every two years while the air-con service is every six years.
Of course, there are no oil changes, filters or spark plugs to replace, and even brake pad wear is less than on an ICE vehicle because of the regenerative braking system. Although it will likely be higher in the Performance variant.