What's the difference?
Citroen is a brand in a state of flux as it, once again, finds itself fighting to find a distinct identity from its Peugeot sister brand under its new Stellantis parent company.
It’s also had a shocker of a year in Australia, racking up just over 100 sales in 2021, but the brand is promising new beginnings, and a new crossover-y identity as it heads into 2022.
Leading the charge is the new-generation C4, which has morphed from a funky hatchback to a funkier SUV-like shape that it hopes will set it apart from related cars like the Peugeot 2008.
Other Citroens are set to follow in its footsteps in the immediate future, so is the Gallic marque onto something? We took the new C4 for a week to find out.
The current generation iLoad was launched in 2008. With only minor upgrades during its first decade on sale, it was recently given its first facelift with a new grille design plus new comfort and convenience features.
These updates don't change the fact that the iLoad is now stretching beyond the usual 10-year generational lifespan for LCV models, yet it continues to generate strong sales in a softening market.
It currently commands more than 23 per cent of the mid-size (2.5 to 3.5 tonne) commercial van segment, topped only by Toyota's dominant HiAce with a 33 per cent market share. The closest competitor behind the iLoad is Ford's Transit Custom with only 11 per cent.
We recently spent a week with the iLoad, to find out why this venerable Korean workhorse maintains its popularity in a mid-size van market packed with hungry competitors.
It’s weird, wonderful and fun, in more ways that one. I think every segment could use an oddball alternative like the C4. Citroen has successfully transformed it from a hatch to a small SUV with a difference. It’s not going to be for everyone – few Citroens are – but those who are willing to take a chance will be rewarded with a surprisingly competitive little package that stands apart from the crowd.
The iLoad remains one of the most competent all-rounders in the business. This highlights the excellence of its original design, as it hasn't changed much since it launched here more than a decade ago.
However, it's starting to show its age a bit, particularly in terms of safety compared to HiAce and Transit Custom rivals which have aggressively raised the mid-size van benchmark to a five-star standard that rivals most sedans and SUVs.
We hope Hyundai will soon do the same with the iLoad, because apart from increasingly outdated safety it's pretty hard to fault. We're sure its army of loyal customers would agree.
It’s really hard to stand out in Australia’s busy marketplace, especially in this small SUV space, where there doesn’t really seem to be as much of a design rulebook as there is in other segments.
Rooflines are wildly different, as are beltines and light profiles. While some may decry the fall of the hatchback to these more high-riding options, at least some of them are bringing fresh design ideas to the car world.
Our C4 is a great example. An SUV perhaps in profile only, it sports a slinky descending roofline, tall, contoured bonnet, a frowny-face LED profile, and characterful plastic claddings, which are a continuation of Citroen’s ‘Airbump’ elements, which gave cars like the previous-generation C4 Cactus such a unique look.
The rear is this car’s most confronting angle, with a post-modern approach to the light profile, and in reference to C4s past, a spoiler integrated into the rear tailgate.
It looks cool, contemporary, and I think is successful in its aim to blend the sporty elements from the hatch world with the sought-after high-riding elements of an SUV.
It certainly caught a few eyeballs in my time with it, and if nothing else, a bit of attention is something the Citroen brand desperately needs.
In the past you could rely on this brand to give you a funky interior, but one that sadly also came with its fair share of sub-par plastics and strange ergonomic. So I’m pleased to report that the new C4 dips into the better looking and feeling Stellantis parts catalogue for a still interesting yet more coherent experience this time around.
The modern look and feel of this car continues with interesting seat designs, a high-riding dash with a higher degree of digitization than before, and improved ergonomic features (even over some notable Peugeots). We’ll talk more about those in the practicality section, but the C4 feels as weird and different from behind the wheel as you’d hope , with an odd dash profile, a fun and minimalist steering yoke, and attention-to-detail elements, like a detail strip that runs through the door trims and across the seats.
These elements are welcome and help separate this Citroen from its Peugeot siblings. It will need this going forward, as it also now shares much of its switchgear and screens with its sister brand.
This is largely a good thing, with the 10-inch screen looking and feeling good and slotting into this car’s design nicely.
The iLoad is 5150mm long, 1920mm wide and 1935mm high with a 3200mm wheelbase. That height means it can access underground and multi-storey carparks, in which it's also easy to manoeuvre with a relatively compact 11.22-metre turning circle.
No doubt a big factor in the rear-wheel drive iLoad's enduring appeal is its simplicity and ruggedness, combining MacPherson strut front suspension with rack and pinion steering, leaf-spring live rear axle and four-wheel disc brakes. A sliding door on each side of the cargo hold come standard. The large tailgate window, equipped with a wiper/washer and demister, provides the rear-view mirror with a relatively clear picture of what's behind even with the cargo barrier and clear plastic covering on it.
The cabin environment is bright and airy with a tasteful mix of light and dark grey surfaces. The light grey cloth seats with their colourful striped inserts look sharp but we reckon they would also show some grime pretty quickly in a working role.
Our only criticisms are that, like the new HiAce, there's no fold-down inboard armrest for the driver. We don't know why Australia's top two mid-size vans do not have this simple feature, because it's standard issue in numerous rivals and creates a more relaxed driving position.
Our other gripe is the centre passenger seat, which shares the outer passenger's base cushion but has a separate backrest which can be rotated forward through 90 degrees to reveal a handy storage tray and dual drink holder on the back of it.
However, passenger comfort and safety are compromised as the seat is too narrow for an adult, the backrest has no head restraint, there's very limited leg room and only a lap seat-belt. And to make matters worse, the belt's buckle digs firmly into your right butt cheek when it's clicked in. This ‘seat' should be for emergency use only and, if you must, only for short distances.
The C4 brings some interesting practicality elements. There are a few areas where it’s even better than the improved layouts of recent Peugeot models.
The cabin feels spacious, with the C4’s relatively long wheelbase providing ample room in both rows. Adjustability is good for the driver, although it is worth noting that the seats have an odd blend of manual adjust for sliding fore and aft, contrasted with electrical adjust for seat height and tilt.
Comfort is superb from the memory-foam stuffed and thick synthetic-leather-clad seats. I don’t know why more cars don’t adopt this approach to seat design. You sink into these seats and are left feeling like you’re floating above the ground rather than sitting on something. The feeling here is unmatched in the small SUV space.
The massage function is a wholly unnecessary addition, and with the thick seat cladding, it didn’t really add much to the experience.
The seat bases aren’t too high either, unlike some cars in the SUV class, but the dash design itself is very tall, so people shorter than my 182cm height might find extra adjustment is required to see over the bonnet.
There are large bottle holders in each door with a very small bin; dual cupholders in the centre console, and a small armrest console box.
There’s also an odd little two-tiered shelf under the climate unit, with a removable base for extra storage underneath. It seems to me that the top shelf is a missed opportunity to place a wireless charger, although connectivity is handy with the choice of USB-C or USB 2.0 to connect to the wired phone mirroring.
A big win is the presence of a full dial set for not just volume but the climate unit too. This is something the Citroen scores over some of the new Peugeots, which have moved the climate functions to the screen.
Somewhat less wonderful are the digital dash cluster and holographic head-up display. These seem to be a bit redundant in the information they display to the driver, and the digital dash has no customisation, leaving me wondering what the point of it is.
The C4 also has some interesting innovations on the front passenger side. It has an unusually large glovebox and a neat little sliding tray, which looks like something from a Bond car.
It also has a slide-out tablet holder. This odd little thing lets you securely mount a tablet to the dash to provide a multimedia solution for the front passenger, which may be good for entertaining larger kids on longer journeys. Or adults who don't want to talk to the driver. It’s a neat inclusion, but I’m not sure how many people will use it in the real world.
The back seat offers a remarkable amount of room. I’m 182cm tall and had heaps of knee room behind my own driving position. The nice seat trims continue, as does the patternwork and detailing, which is the kind of attention to detail you don’t always get from rivals.
Headroom is a little limited, but you also score dual adjustable air vents and a single USB port.
The boot comes in at a hatch-sized 380-litres (VDA). It’s a neat, square shape with no little cutaways at the sides and is just big enough to fit our full CarsGuide demo luggage set, but leaves no room to spare. The C4 features a space-saver spare wheel under the floor.
The iLoad's 2062kg kerb weight and 3160kg GVM results in a genuine one tonne-plus payload rating of 1098kg and up to 125kg of that can be carried on roof racks. It's also rated to tow up to 1500kg of braked trailer and with a GCM rating of 4660kg (or how much you can legally carry and tow at the same time), that means you can do it at maximum GVM.
In other words, it can legally carry more than a tonne while towing 1.5 tonnes. Those numbers make the iLoad a very practical and versatile workhorse, well suited to a variety of trades and other working roles beyond the usual delivery chores.
The cargo hold, with its 2375mm length, 1620mm width and 1340mm height, offers a total load volume exceeding 4.4 cubic metres and is accessed through sliding doors on each side or via the single-lift tailgate. The load floor with its protective vinyl mat has a total of 10 load anchorage points.
There's no full-length roof lining like the new HiAce but the cargo hold walls and doors are lined to hip height and there's one internal light at the rear. The load floor length and 1272mm between the rear wheel housings means the iLoad can theoretically take two 1165mm-square Aussie pallets (without the cargo barrier installed).
However, loading these could be an issue if fitted with the single-lift tailgate, as it blocks forklift access when opened. And the 870mm side door opening (even less with the cargo barrier fitted) is not wide enough to allow a pallet to pass through it, so do your homework on the iLoad's suitability for your loading requirements.
The cabin has storage bins and bottle holders in each door, plus a shallow tray in the centre dash-pad, two different-sized gloveboxes, a cubby near the gearshift for small items like chewy etc and a pop-out dual cup/bottle holder in the centre console. The centre seat backrest also folds forward to reveal a large open storage tray and two small bottle/cup holders.
In recent memory, Citroen’s offerings (the smaller C3 hatch in particular) have decidedly missed the mark on value. It’s not enough to be a niche player in Australia anymore – we have too many brands for that - so Citroen has had to have a re-think of its pricing strategy.
The resulting C4 that launches in Australia comes in a single, highly specified trim level, at a price that is remarkably competitive for its segment.
Wearing an MSRP of $37,990, the C4 Shine is positioned to compete with rivals like the Subaru XV (2.0i-S $37,290), Toyota C-HR (Koba hybrid - $37,665), and equally funky Mazda MX-30 (G20e Touring - $36,490).
For the asking price you also get the full list of available equipment, including 18-inch alloys, full LED exterior lighting, a 10-inch multimedia touchscreen with wired Apple CarPlay and Android Auto connectivity, built-in navigation, a 5.5-inch digital dash cluster, a head-up display, dual-zone climate, full synthetic leather interior trim, and a top-down parking camera. This leaves only a sunroof ($1490) and metallic paint options (everything but white - $690) as available extras.
The Citroen also packs some unusual items that represent surprising value – the front seats have a massage function and are stuffed with a very nice memory foam material, while the suspension system packs a set of hydraulic dampers to iron out the ride.
While the C4 faces tough competition in the small SUV segment, I think it represents pretty solid value at the price, so long as you’re chasing a virtue like comfort over hybridisation. More on that later.
Our iLoad test vehicle, with single-lift tailgate, 2.5 litre turbo-diesel engine and optional five-speed automatic transmission has a list price of $41,790, which compares favourably with Toyota HiAce ($44,140) and Ford Transit Custom ($43,790) equivalents.
The recent upgrades brought not only the new grille design but also automatic dusk-sensing headlights, tilt-and-reach adjustable steering wheel and a new design instrument cluster with trip computer. There's also an updated infotainment system (first featured in Kona) featuring a 7.0-inch touchscreen and multiple connectivity including Bluetooth, Apple CarPlay and Android Auto.
Other useful features are a rear-view camera (tailgate models only), power windows with one-touch auto down, height adjustable driver's seat and cruise control (auto variants only). The iLoad rolls on 16-inch steel wheels with 215/70R16C tyres and a full-size spare.
It's also available with a six-speed manual transmission, plus there's a choice of three-seat single cab or six-seat crew cab. Both cabin variants offer a choice of single-lift tailgate or forklift-friendly twin barn-doors with 180-degree opening, plus there's numerous genuine accessories available including the steel-mesh cargo barrier fitted to our test vehicle.
The C4’s single trim level has a single engine, and it’s a good one; a peppy 1.2-litre three-cylinder turbo.
It appears elsewhere in the Stellantis catalogue and has been refreshed for the 2022 model year with a new turbo and other small refinements. In the C4 it produces 114kW/240Nm and drives the front wheels via an Aisin-sourced eight-speed torque converter automatic transmission.
No dual-clutches or CVTs to be found here. This sounds good to me, but is it good to drive? You’ll have to read on to find out.
The iLoad's 2.5 litre four-cylinder DOHC 16-valve turbo-diesel is a refined and proven performer with Euro 5-emissions compliance (so no AdBlue needed), common rail direct injection (CRDi) and variable vane turbocharging with impressive flexibility. It produces a class competitive 125kW at 3600rpm and peak torque of 441Nm between 2000-2250rpm, but there's ample throttle response and pulling power on tap either side of those figures.
The five-speed torque converter automatic is an equally robust and proven transmission, although most rivals have updated to closer ratio six-speed units. Even so, the iLoad delivers crisp and smooth shifts in auto mode, with the option of sequential manual shifting if required. The transmission's gearing and 2.92:1 final drive ratio provide a good compromise between stop-start city delivery work and economical highway driving.
Despite the little turbocharged engine and the abundance of ratios in that transmission, the Citroen C4 disappointed me a little bit when it came to real-world consumption.
The official/combined consumption sounds reasonable at just 6.1L/100km, but after a week of driving in what I would consider realistic combined conditions my car returned 8.4L/100km.
While it’s not terrible in the wider context of small SUVs (a segment that is still packed with naturally aspirated 2.0-litre engines), it could be better.
The C4 also needs at least mid-shelf 95RON unleaded fuel and has a 50-litre fuel tank.
Hyundai's official combined figure of 8.8L/100km seemed realistic at the beginning of our road test which included a variety of roads and payloads, from near empty to three-quarters of a tonne. So we were impressed to see near-identical numbers after crunching trip meter and fuel bowser readings. Needless to say, that's great economy for a one-tonne van and no doubt another reason for its enduring popularity. Based on our figures, you could expect a realistic driving range of around 870km from its 75-litre tank.
Driving the C4 is an interesting experience because it approaches the road a little differently from most of its rivals.
It really leans into Citroen’s newfound comfort-focused niche with the seating and suspension. This results in an overall experience that is a bit unique in the market, and quite pleasant, too.
The ride really is quite good. It’s not a fully hydraulic system but has dual-stage dampers that essentially smooth out corrugations and much of the nasty stuff that comes into contact with the tyres.
It’s odd because you can hear the big alloys crashing about on the road, but ultimately you feel little of it in the cabin. What’s more impressive is Citroen has managed to imbue the C4 with this floating-on-the-road feeling, while maintaining enough of a ‘real’ driving position to make it feel like you’re sitting in the car and not on it.
The overall result is impressive. The comfort extends to the seats, as mentioned, which really do still feel floaty and supportive even after hours on the road. It also extends to the steering, which has a very light tune. This is a bit unsettling at first, as it feels like it has a large dead-zone in the centre, but it is also speed dependent, so once you’re cruising it regains a significant amount of feel. You can also manually bring back a bit of firmness by setting this car to its Sport drive mode, which is unusually good.
This means you can have an ease of operation in tight quarters while maintaining enough feel to make it fun to drive when you need to ask more of it. Clever.
Speaking of fun, the revised 1.2-litre three-pot is a hoot. It has a distant but entertaining gruff tone under pressure, and surges forward with just enough urgency to not leave you really wanting for power.
It’s not what I would call quick, but it has a raucous attitude paired with a well-behaved torque converter auto to make it truly entertaining. When you push it, there’s a moment of turbo lag followed by a lump of torque, which the transmission lets you ride out before decisively snapping into the next gear. I like it.
Again, it's not quick, but it punches just enough above its weight to leave you with a smile when you stick your boot in. To have that in a car otherwise so focused on comfort is an unexpected pleasure.
The dash cluster could use some work, as could visibility out of the cabin. The small aperture out the rear and tall dash line could leave some drivers feeling a bit claustrophobic. While the engine is fun to engage with, the turbo lag could potentially be a source for annoyance at times, too.
Brief negatives aside, I think the C4's drive experience really brings something unique, fun, and comfortable to the small SUV space.
The iLoad has big grab handles on the windscreen pillars to assist entry and once aboard it's not hard for drivers of most shapes and sizes to find a comfortable position, thanks to the height-adjustable seat, height-and-reach adjustable steering wheel and decent-sized left footrest.
The instrumentation is easy to read and dashboard controls are clearly marked and intuitive to use. There's a clear eye-line to the left door mirror but given that there's no blind-spot monitoring, this mirror would benefit from the addition of at least a dedicated wide-angle lens.
In city and suburban driving the iLoad is surprisingly quiet for a van without a sealed bulkhead between cabin and cargo hold. However, tyre roar emanating from the rear wheel housings does become quite intrusive at highway speeds, particularly on coarse bitumen surfaces.
The over-driven fifth gear ensures the engine isn't working hard though, with only 1800rpm at 100km/h and 2200rpm at 110km/h, which contributes to good fuel economy on long hauls. The cruise control also works well and is a big improvement on the last iLoad we tested in 2017.
The 2.5 litre turbo-diesel and five-speed auto are well-honed for this working role. They provide ample performance in city and suburban driving, even though the gaps between five gears are more noticeable now given the increasing use of six gears in rival automatic vans.
There's not such a good story to tell here. While the C4 comes with today’s expected suite of active-safety items, it just fell short of a five-star ANCAP rating, scoring just four stars upon its launch.
Active items on the C4 Shine include auto emergency braking, lane-keep assist with lane-departure warning, blind-spot monitoring, adaptive cruise control, and driver-attention alert.
Some active items are notably missing, like rear cross traffic alert, rear auto braking, and more cutting-edge items like junction alert for the AEB system.
What cost this car its five-star rating? ANCAP says the lack of a centre airbag contributed, but the C4 also fell short on protection for vulnerable road users in the event of a collision, and its AEB system also had marginal night-time performance.
Only a four-star ANCAP rating achieved back in 2011, plus no AEB, blind-spot monitoring, rear cross-traffic alert, lane-keeping assist etc which are the new benchmarks in this category. There's front and side (thorax) airbags for the driver and outer passenger seats, but none for the centre seat with its lousy lap-belt. The iLoad's safety menu is overdue for an upgrade.
Ownership has always been a tough topic for unusual Euros like the C4, and that seems to continue here. While Citroen offers a competitive five-year and unlimited-kilometre warranty for all its new products, it’s the service costs that will hurt the most.
While most Japanese and Korean brands are competing to really keep these numbers down, the C4’s average yearly cost, according to the provided schedule, comes in at an average of $497 for the first five years. That’s nearly double the cost of Toyota’s C-HR!
The C4 Shine will need to see a service centre once a year or every 15,000km, whichever occurs first.
Five years/160,000km warranty. Scheduled servicing every 12 months/15,000km whichever occurs first. Lifetime Service Plan includes capped-price servicing for first five scheduled services ranging from $356 to $506.