Take some high-tech projection mapping software, an empty warehouse, an F1 driver and the new Lexus IS Hybrid and it becomes the recipe for the world's first full-sized, real time video game. Created for the Italian branch of Lexus, to launch the Hybrid IS there, the project chose 10 of the brand's Facebook fans and paired them with F1 driver Jarno Trulli and a projection mapping iPad app to compete against each other.
Each had to design a race circuit, then ride shotgun with Trulli while tracing their course on the iPad, which projected their circuit onto the warehouse floor. Called 'Trace Your Road', the competition set the task of hitting seven designated touch points while completing the circuit in the fastest time.
Watch the 'Trace Your Road' video game action.
This reporter is on Twitter: @Karla_Pincott