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Tesla sales in Australia: How many Model 3, Model S and Model X electric cars has the EV brand sold in 2020?

The Model 3 serves as the entry point to Tesla’s line-up.

Tesla Australia is notorious for keeping its cards close to its chest when it comes to sales data, but thanks to this week’s release of the Electric Vehicle Council’s 2020 State of Electric Vehicles report, we now have an idea of how well the EV brand has been tracking this year.

According to the EVC, 3226 EVs were sold locally in the first half of 2020. Of note, this figure includes battery-electric vehicles (BEVs) and plug-in hybrids (PHEVs) but excludes hybrids (HEVs) like Toyota Australia’s low-emissions model line-up.

Sales data submitted to the Federal Chamber of Automotive Industries and used in its June 2020 VFACTS report showed that 1526 EVs were sold during the same period of time by its members (nearly every automotive brand in Australia), with the new-vehicle market down 20.2 per cent.

As reported, Tesla Australia is one of the few that doesn’t submit sales data to the FCAI, although deducting the latter’s figure from that of the EVC reveals the former sold about 1700 combined examples of the Model 3 mid-size sedan, Model S large sedan and Model X large SUV in the first six months of this year.

While the split between the Model 3, Model S and Model X is still unknown, it’s clear Tesla Australia is the outright leader when it comes to BEV sales, with only 771 examples sold by all FCAI members combined to the end of June in 2020.

The EVC has also revealed local EV sales more than tripled last year, with 6718 examples sold, up from 2216 in 2018. Of note, this result was achieved in a new-vehicle market that was down 7.8 per cent, according to the FCAI’s data.

Using sales data from the December 2019 VFACTS report, it’s therefore estimated Tesla Australia sold 3793 combined examples of the Model 3, Model S and Model X last year. Needless to say, it both literally and figuratively drove local BEV sales growth.