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Subaru Forester Columbia

The price of the Forester X Columbia is unchanged from the regular X at $33,990 driveaway, or $35,990 for the auto, with the upgrade running to 16-inch alloys, fog lights, roof cross bars, a cargo tray and rear step panel.

The tweak to the Subaru Forester is a typical value-added deal, with extra equipment on the basic X model for no added cost.

The difference is a Columbia connection, which puts a badge on the car and a $500 shopping voucher into the wallet for everyone who takes one of the cars.  "Columbia sportswear fits our recreational image . . . well, like a glove," says Subaru Australia spokesman, Dave Rowley.

"We did a similar thing about a year ago with Columbia and it worked well, so we decided to re-visit it."

The price of the Forester X Columbia is unchanged from the regular X at $33,990 driveaway, or $35,990 for the auto, with the upgrade running to 16-inch alloys, fog lights, roof cross bars, a cargo tray and rear step panel.  Of course, there is special Columbia badging and the gift voucher.

Subaru Australia has ordered 1050 cars for the deal, which means it is unlikely to last beyond February for a car that's the best seller in its class.

AT A GLANCE

Subaru Forester X Columbia

Price: from $33,990
Body: five-door station wagon
Safety: six airbags, ESP, anti-skid brakes, all-wheel drive
Engine: 2.5-litre four cylinder
Output: 126kw/229Nm
Economy: 9.3L/100km
Emissions: 220g/km