Stop the killing

That’s the number of deaths on our roads each year. And every year those thousands of ownerless shoes make a silent plea to stop the carnage.

The heart-wrenching display sends a tangible reminder of the devastating impact a split-second of reckless driving can have – not just on accident victims but also their friends and families.

Entering its sixth year, Fatality Free Friday has gained sponsors from all levels – be that small workplaces, local councils or large businesses. Caltex, Suncorp and Monroe Shock Absorbers are marked to be 2012’s big name sponsors.

Pledging is also a huge part of the event with drivers signing up online to agree to consciously think about safe road use in May. So far over 34000 people have signed the pledge. Event organisers hope to double that number by May 25 – the official date for Fatality Free Friday.

As support grows for the cause, this year’s event will be held in Canberra for the first time, as well as Brisbane, Sydney and Melbourne. Further expansion is also in the pipeline. “We’ve had interest from places like Canada, as well as the US and the UK. They’ve asked us what they can do run a successful campaign. It’s about creating a global vision and managing growth the best way possible” said Russell White.

Will you help keep our roads safe this May? Head on over to the Fatality Free Friday website and pledge your allegiance to safe driving. While 14000 pairs of empty shoes makes an impressive display, this is a number no one wants to see increase next year.