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Simple ad slams home message | video

The Agency who was also responsible for the recent viral hit ‘Maori drug-driving warning’ has released an emotional new television commercial targeting speeding drivers. Their approach is simple - choose a safer speed that factors in the chance of human error.

The ad features a time freeze just before the accident where drivers have time to get out of their vehicles to chat about their decisions leading up to the collision. The powerful ad makes you think twice about the speed you choose to travel and the need to leave room for potential errors. They paused the action in the footage, but you can't pause it in a real world collision.

Watch the New Zealand Transport Agency's brilliant new road safety commercial on our desktop site.