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But don't go looking for a flashy futuristic concept car at the Melbourne Exhibition Centre as a pointer down the road at GM Holden.
The red team's new hero is surprisingly suburban and normal.
The car currently called the Cruze - although it will get a new name for showrooms, and it will not be Torana - is the smaller, greener, export-focussed future machine that Holden desperately needs alongside the Commodore as we all drive deeper into the 21st century.
Project Cruze is approved for production in 2010, and could also spark a new four-cylinder engine program for the Holden factory which currently produces the Commodore V6 for local use and export sales.
So now Holden is looking to spread the message with ordinary Australians and the motor show appearance is the first step towards a successful sales program.
Holden staff on the show stand have been thoroughly briefed on the Cruze concept car which will star for the red team, and they will be able to talk about everything from its fuel economy to cabin space and - probably most import - how it fits into GM's global plans.
The new Holden is part of a global mid-sized development program which, as we have already seen with classy cars like the Astra and Vectra, is based in Europe. But it has also been tweaked for cost-effective construction by the GM people at Daewoo in Korea.
But, probably most importantly for local buyers, the Cruze will not be just a Viva-style price fighter.
It is already being comprehensively tweaked for Australian buyers by the classy engineering team at GM Holden, who are looking at everything from the suspension tuning and steering feel to the shape and support of the seats.
We expect more news from Holden today on Project Cruze and will bring it to you as soon as we can.
