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Pole position to name ute

10 years after it was mounted, Deniliquin's famous 'ute on the pole' - a WB V8 Holden - will finally get a name.

They are among almost 1000 suggestions already put forward to name the town's famous 'ute on the pole' - a WB V8 Holden ute.

The iconic Australian car has sat on a 6m pole in the centre of Deniliquin since 2000 but until now it has never been formally named. Deni Ute Muster organisers and the Deniliquin Council are running a competition to name the ute ahead of this year's ute muster on October 1 and 2.

Rural and city folk, including pollies such as National Party leader Warren Truss and the Minister for Infrastructure, Transport, Regional Development and Local Government, Anthony Albanese, have sent in suggestions. Truss's suggestion was Ute of Repute and Albanese came up with Pole Position. V8 Supercar champion Will Davison, reckons Red Dragon would be a good name.

The competition is being run through auto industry magazine, Australian Automotive. The names will then be put to a vote at the Deniliquin Council. The southern NSW town is regarded as the Ute Capital of the World. In 1999 it entered the history books, claiming the Guinness Book of Records title for the largest parade of utes in the world, with 2839 drivers participating.

Australian Automotive editor, David Dowsey, says he has been surprised at the level of interest. "There has been a lot of interest, particularly from women," he says. The winner will be announced in September.

Entries can be sent to Dowsey via fax (on 03-9867-3159) or email (editor@australianautomotive.com).