Reflecting the immense power internet users now wield, the car company is handing the decision to consumers.
Rather than the usual research channels, GM is conducting an online poll to allow the public to select the company's next small car.
It will debut three concept cars at the New York International Auto Show, which begins today. People can log on to vote4chevrolet.com and vote for which one they think should be on the road in production form.
All three cars — the Beat, Groove and Trax — are tipped to appeal to young buyers. Chevrolet will take the votes on board in deciding which best suits the market.
Yet while Australians can log on and cast their vote, we may not get the chance to buy one.
A Holden spokesman said yesterday the company did not know if the final car chosen would come to Australia.
Chevrolet is part of the GM group, so Holden would have the option to bring it here.