Lexus iPhone challenge

The app lets players challenge each other slot-car style, on virtual circuits, and switch between Sport and Eco driving modes to log the best lap times while bringing in a good fuel figure.

The two players who finish with top scores overall on all the app’s tracks will get to face-off in person at the Australian International Motor Show in Melbourne on Sunday, June 19. The final winner will take the grand prize: a Lexus CT 200h.

Lexus spokesman Peter Evans says the mobile app is “the perfect launch platform” for the all-new CT 200h. "The CT 200h is a completely new proposition for Lexus and brings with it a new, younger audience,” Evans says.

“The addition of mobile applications to our marketing activity makes perfect sense.”

The Lexus CT City Challenge app is available now at the following link: Lexus CT 200h on iTunes