Neil Dowling

Contributing Journalist

2 min read

The viral message swept globally last week but today splattered the brick wall outside the Mitsubishi head office in Japan. The bad news is that it wasn't a rumour - Mitsubishi made a statement that it was to shelve the Evo and concentrate on other projects, particularly electric vehicles.

Mitsubishi president and Global Chief Executive, Osamu Masuko, says his company is "considering not advancing the Lancer Evolution concept in the same way as before, but to find a different direction for the Lancer Evolution model to evolve. The new direction, the technologies involved, and corresponding products will be disclosed in due course."

Enthusiasts took the news hard - so hard in fact that it caused Mitsubishi to back pedal and saying the Evo X will live out its life cycle. To appease the raucous crowd, Mitsubishi in the UK lowered the price by about $2000. Problem solved. For now.

But the heart-stopping moment when fans learnt Mitsubishi was to scrap the Evo may return. Mitsubishi sees sockets and power points through the windscreen and is pushing even harder for electrical white goods like plug-in hybrids.

It is likely - not confirmed - that the next Evo is still some way off and that when its new generation arrives, it'll have some electrical element.
Mitsubishi is on record as being committed to cutting CO2 emissions in its factories and offices.

It already has its i-MiEV micro-car on sale in most countries and next year follows that up with an all-wheel drive SUV version, the PX.  Masuko-san says carmakers have a responsibility to develop environmental initiatives.

"Our goal is to become a world leader in the reduction of CO2 emissions on a global scale," he says.  Production of the current Lancer Evolution X continues as planned.

"As for its successor, regulations and market feedback will dictate its engineering package and architecture.  Mitsubishi has kept the Lancer Evolution sedan evolving as the brand's highest performing model in the global market. However, as the markets needs and demands change, Mitsubishi is considering not advancing the Lancer Evolution concept in the same way as before."

Neil Dowling

Contributing Journalist

GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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