Fiat has detailed some wild drive-away pricing deals for its regular 500e and hot Abarth 500e electric hatches to stimulate sales and clear out existing stock.
The Italian carmaker is still selling model year 2023 (MY23) versions of both the Fiat 500e and Abarth 500e.
Until September 30 or until stock runs out, the Fiat 500e La Prima is now priced from $38,990 drive-away and the Abarth 500e Scorpionissima is priced from $43,990 drive-away.
Typically the Fiat 500e La Prima is $52,500 before on-road costs and the Abarth 500e Scorpionissima is $60,500 before on-road costs. This is a saving over $15,000, depending on the model.
This new drive-away pricing puts it closer to the more affordable EVs on sale in Australia. These include the BYD Dolphin ($29,990 before on-roads), GWM Ora ($33,990 drive-away) and MG4 ($37,990 drive-away).
This isn’t the first time a car brand has had to slash the asking price of its electric vehicles (EVs) to clear out stock. Notable examples include the Peugeot e-2008 in 2024 and the Jeep Avenger Longitude earlier this year.
The Fiat 500e launched in Australia in 2023 exclusively as a top-spec La Prima hatchback.
It’s powered by a single, front-mounted electric motor producing 87kW of power and 220Nm of torque. This is fed by a 42kWh lithium-ion battery pack.
Fiat claims the 500e La Prima can do the 0-100km/h sprint in 9.0 seconds and it has a claimed range of 311km according to WLTP testing.
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The Abarth 500e, on the other hand, launched in Australia in late 2023 in Scorpionissima trim. A Turismo trim arrived in 2024.
It’s powered by a more powerful single, front-mounted electric motor producing 114kW of power and 235Nm of torque. This is fed by a 42kWh lithium-ion battery pack.
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Abarth claims the 500e Scorpionissima can do the 0-100km/h sprint in 7.0 seconds and it has a claimed range of 253km according to WLTP testing.
Fiat doesn’t split out sales data between its petrol and electric 500/500e/695 models.
In the first six months of 2025 it has sold 207 examples of the 500/500e/695, which is down 28.6 per cent year-on-year.