.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Audi and Mercedes-Benz have scored major “product placement” deals to get their cars into the spotlight of Iron Man which opened on Thursday and Sex and the City which begins screening next month.
While most product placement is paid, Mercedes claims it did not pay to have its cars featured in Sex and the City, nor has Mercedes ever paid for film placement.
In fact, the German manufacturer is known for trying to have its cars kept out of some films where they are featured crashing, being used in nefarious acts or associated with gangster gangs.
While their S Class saloon is an apt placement in the fashion-conscious New York movie, their new GLK, a brutish-looking SUV, is out of place and took some convincing for the director to include it.
The SUV had not been released when filming began and a heavy security cordon was thrown around the vehicle during shooting to thwart spy shots appearing in motoring magazines.
The car star of Iron Man is Audi's new R8 supercar, driven by lead actor Robert Downey Jr.
The American actor this week arrived at the Australian premiere in a silver R8.
Supporting roles in the film are played by the S5 sports sedan driven by American secret service agents and a Q7 SUV, which is literally held up by Iron Man, who saves the family inside from the enemy.
Audi Australia corporate communications general manager Anna Burgdorf could not confirm whether any payment was made for the placement.
.jpg)
.jpg)
Comments