Geely set to launch new internet-based car brand

Chinese-market brand will use Volvo platforms and engines.

The owners of Volvo will use the Swedish brand's new Compact Modular Archictecture (CMA) platform that will underpin the next generation of small cars and compact SUVs from the Volvo stable.

It will also tap into Volvo's powertrain family.

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Called Lynk & Co, it's set to burst onto our internets this Thursday October 20.

If Lynk & Co is destined to only be a domestic Chinese brand, it will go into battle against 32 other brands in the biggest market in the world.

Geely has invested billions of dollars in Volvo since buying the company in 2010, funding the development of the large-car SPA program that underpins the new XC90 and V90.

If Lynk & Co is destined to only be a domestic Chinese brand, it will go into battle against 32 other brands in the biggest market in the world – and it will be unlikely build its cars to worldwide export standards, a common issue with Chinese domestic cars.

If, however, it decides to market it worldwide, and uses its Volvo dealer and infrastructure network to roll it out worldwide, there's no reason it couldn't be sold in Australia in the years to come.

More to be revealed on Thursday!

Cars are built all over the world. Do you know – or care – where your car is built? Tell us what you think in the comments below.