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Ford Ranger Raptor 2018 could be most expensive ute in Australia

Ford’s Ranger Raptor is expected to sit atop the Australian dual-cab 4x4 pick-up market with a circa-$80,000 pricetag.

Ford could drive ute prices out of the paddock with its expected near-$80,000 pricing on its twin-turbo Ranger Raptor that will take on the European competitors from July.

The Australian designed and developed Raptor, heavily based on the Ranger and to be built alongside its less potent sibling in Thailand, will appeal to the tradie seeking performance and a lot of street cred.

For Ford, the Raptor sends a signal to the new flock of Europeans including the Volkswagen Amarok and incoming Mercedes-Benz X-Class that have wasted little time promoting their power and price superiority.

The Raptor uses a bi-turbo version of its all-new 2.0-litre four-cylinder diesel, eschewing the 3.2-litre five-cylinder turbo diesel used in its existing Wildtrak flagship that costs $59,590 (before on-roads).

It is rated at 157kW/500Nm, making it the most powerful four-cylinder ute, but lags slightly behind the V6-engined $68,490 Volkswagen Amarok Ultimate at 165kW (180kW on overboost) and 550Nm, and the upcoming arrival of the six-pot Mercedes-Benz X-Class mid-year with its 3.0-litre V6 rated at 190kW/550Nm.

However, Ford took a more holistic approach in its Ranger Raptor – named after the US market’s F-150 petrol-engined V6 – and is equipped with substantial chassis upgrades and tweaks designed to make it more capable when leaving the blacktop.

Using the Ranger as a base, the Raptor leaps in front of the previously range-topping Wildtrak in price and performance thanks to its reworked suspension and strengthened chassis.

It gets expensive Fox Racing Shox as dampers and uses longer fixed-rate springs that a Ford spokesman said were “worth as much as a small engine”.

At the back, the rear axle receives a Watts linkage system to control bodyroll and improve articulation for better traction.

The Raptor sits on wider front and rear tracks, and picks up four-wheel disc brakes in lieu of the Thai-centric rear drums as fitted to the Ranger and rivals such as the Toyota HiLux, Mitsubishi Triton and Nissan Navara.

The engine is an EcoBlue unit from Ford’s new Panther powerplant line-up and is also used on the latest Transit, albeit with one turbocharger and a lower state of tune in that vehicle.

The engine isn’t the only new component in the drivetrain though, with Ford for the first time offering a 10-speed automatic for the Australian market that feeds into a 4WD system used on the V6 US-spec F-150 Raptor.

Aside from the Volkswagen and Mercedes-Benz utes, the Raptor will also field competition from the Holden Colorado-based HSV SportsCat that will kick-off from $60,790, as well as the incoming Toyota HiLux trio of the Rogue, Rugged and Rugged X.

With an expected circa-$80,000 pricetag, has Ford positioned its Ranger Raptor correctly? Tell us what you think in the comments below.

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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