Fiat-Chrysler is the latest carmaker to reveal its 2013 SEMA concepts, ahead of the Las Vegas aftermarket expo’s official opening next week.
The Italian/US partnership will unveil no less than 20 Mopar-equipped concepts from its suite of brands, matching the efforts of fellow US giants Ford and General Motors.
Five of these concepts have been teased this week, representing the Jeep, Ram Trucks, Chrysler, Dodge and Fiat brands.
Jeep has created the 2014 Cherokee-based Trail Carver, which features a unique decal package and roof basket, mud-terrain tyres, and orange-coloured tow hooks. The interior is covered in Katzkin Amaretto leather, and includes several Mopar optional accessories such as a wireless phone charger.
The Ram Sun Chaser dual-cab truck will represent the Ram Trucks brand, with Vibrant Orange Blast and Brilliant Black two-tone paint, the Sun Chaser asserts its presence with chunky wheelarch flares to cover big mud-terrain tyres on bead-locked rims. The Sun Chaser’s roof rack has been specially designed to carry four surfboards, and features a portable shower system for post-surf wash downs.
Chrysler will display a more discreet take on the 300 sedan, with menacing black paint replacing all chrome work and tinted lighting and windows, with a dropped stance over 20 inch alloys.
Dodge has created a stormtrooper-like Durango SUV, with black detailing contrasting with a stark-white exterior, and red highlights to accompany the Dodge badge detail.
A relative newcomer to the US market, Fiat will show the 500L Adventurer, which expands on the standard 500L tall-boy hatch with wheelarch flares, 18 inch wheels and a roof basket.
A Dodge Challenger-based concept is also set to appear, but the brand is keeping its appearance close to its chest until the show’s November 5 opening.
This reporter is on Twitter: @Mal_Flynn