Escalade to headline Cadillac brand launch in Australia? Iconic SUV cleared for launch as GM trademarks logo and badge Down Under

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Cadillac Escalade for Australia?
Andrew Chesterton
Contributing Journalist
4 Jan 2021
2 min read

The iconic Cadillac Escalade could be in line for an Australian launch, afterĀ GM quietly trademarkedĀ both the Cadillac name and badge for our market last year.

While the brand is yet to comment publicly on its intentions with Cadillac for our market - though it has publicly confirmed its interest in launching the famous marque here several times in the past - CarsGuide understands that the Escalade would be the vehicle of interest in our market.

Perhaps more important,Ā CarsGuide alsoĀ understand it's increasinglyĀ a matter of when, and not if, for the Cadillac brand in Australia, with all signs now pointing to the iconic marque finally landing in our market.

Speculation had pointed to Cadillac's fire-breathing performance vehicles - likeĀ the CT4-V and CT5-VĀ Blackwing - as being the starsĀ of a new line-up, but the noise is now turning to the Escalade as being the headline-stealing import.

Read More:Ā American invasion: From Cadillac Escalade to GMC Hummer EV, these are the five new cars that should be at the top of GMSV's hit list for Australia

The vehicle would be prepared for our market via the newly formed GMSV, and delivered through that network.

The GMSV brand continues to take shape in Australia, with a line-up that includes the Silverado, but will also take the new Corvette, and could even import the new Chevrolet Tahoe SUV.

The Escalade, however, would be something else entirely. A genuine icon in the Sates, the big SUV could work in Australia, too, where it would arrive powered by a choice of 3.0-litre diesel or thumping 6.2-litre V8.

At around US$77k, it's not cheap - and that's before you add the shipping and conversion costs that would have to be applied in Australia. But the flagship Cadillac does get a lot of stuff, And what's more, fitted with the optional 22-inch alloys, it looks the business, too.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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