Chevrolet has revealed a new “street racing-inspired” version of its Colorado ute in Thailand, dubbed the RS.
However, the Thai-market exclusive ute will not make its way to Australia wearing a Holden badge, according to a brand spokesperson, despite sharing the same underpinnings as the local-market Colorado.
Limited to just 200 examples, the Chevrolet Colorado RS sports a lowered ride height, front nudge bar and rear bumper delete, and is available in X-Cab and C-Cab LT variants for additional 10,000 THB ($A488) over the former’s 665,000 THB ($A32,462) and the latter’s 789,000 THB ($A38,515) asking price.
Differentiating itself from the standard Colorado range, the RS also sports a black-coloured roof, bonnet, tailgate, rear-view mirrors, front grille and Chevrolet badge that contrasts with the red, orange, blue or white exterior colour.
GM Southeast Asia communications boss, and former Holden Australia PR executive, Sean Poppitt said the new RS pays homage to the Thai-market buyer’s preference for customisation.
“With the RS, we wanted to give customers a unique platform to express their personal style,” he said. “With its low stance and rebellious styling, Colorado RS is ready to do double duty as both a highly capable work truck and lifestyle vehicle.
“Personal expression is an important part of pick-up truck culture, both in Thailand and in America.
“The Colorado RS is a tribute to truck customers who want to go their own way. RS provides the perfect platform for customers to add their own personal stamp on Chevrolet’s signature styling.