Car ad erection joke a hard sell

Are ads getting cheesier, or have US car dealers been taking note of splash-making commercials like the Lynx 'balls' series -- or perhaps the antiquated double-entendre scripts of the Carry On movies? A Hyundai dealer from Long Island, New York, has released a campaign that relies heavily on references to what seems to be a man's prolonged erection.

In the doctor's surgery, a wife talks about her husband holding it 'with both hands' and that 'they said if it lasted more than four hours we should call a doctor' -- rebooting four-hour erection jokes that go back to the music hall days. The medico chimes in with 'he's definitely excited'. And so on... until the real medical problem is revealed.

Watch the desktop version of the Hyundai dealer erection ad here.

This reporter is on Twitter: @KarlaPincott