Bentley Arabia Middle-East models

The special 'Arabia' models from Bentley show how well the luxury badge has done in the Middle East while other brands were suffering sales drops.  The oil-rich market has doubled its slice of Bentley purchases in the last five years and now buys 10 per cent of the marque's global sales, despite the recent global financial crisis.

In recognition of that the VW-owned British breed has been busy at its Crewe headquarters, designing and developing two unique Continental models with a range of features specific to the Middle East market.

Imaginatively named the Continental Flying Spur Arabia and the Continental Flying Spur Speed Arabia, the high-performance luxury four-door saloon - which starts at just under $400,000 if you bought one here - has additional features to create what the company says is "the ultimate in distinguished, elegant driving developed for the Arabic  market.''

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Both cars are further distinguished by some subtle exterior and interior Arabia motifs. These include an exterior front fender badge, tread plate and ashtray lid badge all bearing the Arabia signature.

In any other part of the world - and many other brands - it might well be called a "bling'' edition, but Bentley isn't treading on the toes of "Pimp My Ride.''  The already-ample features list has been bolstered with ventilated "fluted'' seats that now cool as well as heat - the latter not really a must-have for the Middle East - as well as the option of active cruise control, a rear-view camera, iPod connectivity for the rear DVD system, phone handsets front and rear and carbon ceramic brakes (which need the Speed's 20in wheels, optional on the Flying Spur, for space).

Even the fuel cap has been blinged up in bright chrome with the famous B badge.  Bentley's Middle East and Asia regional director Geoff Dowding says the new models for Arabic customers is recognition of their growing importance to the marque.

"Bentley has a long and proud tradition of being able to design, engineer and personalise our cars to the individual styling and driving tastes of our customers and these special-edition Bentleys showcase these skills for the Middle East Market,'' he says.

The Arabia editions don't get any extra urge, but the standard six-litre twin-turbo W12 has an elegant sufficiency of propulsion for the 2440kg machine, thanks to 412kW and 650Nm being delivered to all four wheels via a six-speed automatic.

That's enough for the Flying Spur Arabia to reach a top speed of 312 km/h and a 0-100 km/h sprint time of just 5.2 seconds.  The Speed Arabia has 449kW and 750Nm at its driver's disposal, dropping the 0-100 km/h sprint to 4.8 seconds and upping the top speed of 322km/h.