'Australia's best value SUV' has arrived: Chery comes out swinging, confident its new Tiggo 4 Pro compact SUV is a better bet than the GWM-Haval Jolion, Hyundai Venue, Kia Seltos or Mitsubishi ASX

Chery Australia has pulled no punches with the launch of its new small SUV, the Tiggo 4 Pro, Chief Operating Officer Lucas Harris positioning the keenly-priced five-seater as “Hands down, Australia’s best value SUV”.

In fact, Mr Harris believes there is “no question about it” adding “[with] the fit and finish and the amount of spec that’s in the car, and for the price we’ll offer it at, it’s going to be very hard to beat for value.”

Mr Harris concedes “the factory has supported us with the pricing for this vehicle” which is offered in two grades, the Tiggo 4 Pro Urban at $23,990 drive-away rising to $26,990 drive-away for the top-spec Ultimate model.

That base price positions the new Chery in direct competition with the MG ZS Excite ($22,990 drive-away) and undercuts other budget-friendly small SUVs like the GWM-Haval Jolion, Hyundai Venue, Kia Seltos and Mitsubishi ASX.

Aside from the sharp cost-of entry, Chery’s confidence in the value of the car’s standard specification putting the Tiggo 4 Pro ahead of the pack seems well-founded with the base Urban featuring 17-inch alloy wheels, dual-zone climate control, soft-touch finishes, a synthetic leather-trimmed steering wheel, dual 10.25-inch screen display (multimedia and instrumentation), digital radio, Android Auto and Apple CarPlay (wired & wireless), ‘Hello Chery’ voice command, all LED exterior lights, rain-sensing wipers as well as acoustic glass and more. 

The more premium Ultimate adds extras like heated front seats, 18-inch rims, six-speaker audio, 360-degree around view, a power sunroof, power-folding exterior mirrors and more. 

Powered by a (118kW/210Nm) 1.5-litre, turbo-petrol, four-cylinder engine driving the front wheels through a CVT auto Mr Harris calls the Tiggo 4 Pro “the big little car” measuring just over 4.3m long (only 49mm less than the next-size-up Chery Omoda 5), a little more than 1.8m wide and close to 1.7m tall with a 2.6m wheelbase.

The Tiggo 4 Pro has been on sale in China since 2021 and the car launching in Australia is a mid-life upgrade version featuring cosmetic tweaks and structural changes aimed at strengthening and stiffening the car’s platform.

‘ADAS’ safety assist systems include AEB, adaptive cruise control, ‘Blind Spot Detection’, rear cross-traffic alert, and a broad suite of other warnings, assists and alerts. Chery makes the point the systems have been tuned locally and the airbag count runs to seven.  

Mr Harris wouldn’t be drawn on a specific volume target for the Tiggo 4 but in summing up its prospects more generally said, “It’s in a segment where $23,990 doesn’t buy you much (and) it’s a lot of car for the money. I think this car’s going to do very well for us.”

The Chery Tiggo 4 Pro is available to order now with deliveries due to start in mid-October.