Photo of Ron Hammerton
Ron Hammerton

Contributing Journalist

4 min read

The Australia Competition and Consumer Commission (ACCC) has commenced legal proceedings against Ford Motor Company of Australia over the handling of the car-maker's trouble-plagued PowerShift transmission.

The ACCC has alleged unconscionable and misleading or deceptive conduct over vehicles sold with the PowerShift dry-clutch transmission in Australia between 2011 and 2016.

The regulator also alleges Ford made false or misleading representations in its response to customer complaints about the transmissions fitted to about 70,000 Focus, Fiesta and EcoSport vehicles.

Ford Australia vehemently denies the charges and says it will challenge them in Federal Court.

Repairs are available for all PowerShift transmission issues and all new vehicles on sale today are built with the latest updates.

The company's president and CEO Graeme Whickman said that while Ford strongly refuted the allegations, the company would work with the ACCC "wherever needed to help provide certainty about the application of Australian consumer law for our industry". 
 
"Our focus right now is on continuing to get the latest specification clutch to our customers so they can enjoy their vehicles as intended," he said.

Ford Australia concedes that problems have arisen with the PowerShift transmission (PST) on certain vehicles.

"We acknowledge that some customers had a poor experience when the clutch shudder issues on the PowerShift transmission first came to light and we are sorry for this," Mr Whickman said in a statement.
 
"We've continued to improve our response times to customers and have been repairing vehicles, compensating customers, and depending on the circumstances, providing full refunds and providing replacement vehicles. 
 
"Repairs are available for all PowerShift transmission issues and all new vehicles on sale today are built with the latest updates."

About half of the 70,000 Ford vehicles sold with the dual-clutch automatic had at least one repair relating to issues surrounding the transmission according to the ACCC.

The ACCC alleges that Ford’s conduct towards customers who had complained of issues with their vehicles was unconscionable.

The ACCC said in a media statement: "Customers made complaints to Ford and its dealers about their car's excessive shuddering and jerking when accelerating, loss of gear selection and sudden loss of power and/or excessive noisiness from the PST.

"From 2011 to May 2015, Ford allegedly refused to provide a refund or replacement vehicle to consumers, even after vehicles had undergone multiple repairs that had not fixed the issue.

"In most cases, Ford only provided replacement vehicles in accordance with its PowerShift Ownership Loyalty Program, which required consumers to make a significant payment towards a replacement vehicle."

According to the ACCC, payment was typically about $7000 and that owners who could not afford that amount had little option but to continue to use their vehicle.

ACCC chairman Rod Sims said that Ford misrepresented to customers who made complaints that the issues were caused by the way the driver handled the vehicle, despite being aware of systemic problems with the vehicles from at least 2013.

"The ACCC alleges that Ford’s conduct towards customers who had complained of issues with their vehicles was unconscionable," he said.

"It is also alleged that Ford then on-sold vehicles surrendered as part of the Powershift Ownership Loyalty Program to wholesalers and customers, without disclosing the systemic or specific issues experienced with those vehicles."

As mentioned earlier, Ford has vehemently denied, and intends to challenge, the ACCC's allegations.

The ACCC says it is, amongst other things seeking injunctions, monetary penalties, consumer redress orders and corrective advertising from Ford.

A civil class action was launched against the company over this issue last year and is currently before the federal court.

Was your vehicle affected by Ford's PowerShift transmission problems? Tell us in the comments below.

Photo of Ron Hammerton
Ron Hammerton

Contributing Journalist

GoAutoMedia Ron Hammerton is GoAuto's senior writer. A veteran of more than 40 years in journalism and the motor industry, Ron Hammerton is one of the most experienced writers covering the Australian motoring scene today. He cut his teeth in country newspapers in Mildura and Bendigo, and then spent 13 years with Melbourne's Herald Sun - Australia's biggest-selling daily newspaper - where he became deputy chief sub-editor. In 1986 he was attracted into the role of motoring editor, reviewing cars and covering both the motor industry and motor racing. In 1991, he became editor of the Automotive Business section of The Australian with John Mellor's Melbourne-based production team, before switching to the other side of the automotive industry fence in 1993 to become public relations manager for Honda Australia, rising to the rank of general manager. From 2001, he spent eight years providing marketing writing services to GM Holden. During that time, he also indulged his passion for motor racing by accepting the media manager's role with the HSV Dealer Team as it won back-to-back V8 Supercar championships with Rick Kelly and Garth Tander in 2006-2007. In January 2009, Ron returned to John Mellor's GoAutoMedia, this time as a sub-editor and senior writer for GoAuto.com.au and the weekly newsletter, GoAutoNews. In 2010, he was appointed managing editor, a position he held until his semi-retirement in 2013. Ron brings to the GoAutoMedia team a broad understanding of news management as well as a vital knowledge of the paradigms that drive the motor industry.
About Author

Comments