Hyundai has thrown down the gauntlet to Australia's other leading car importers, bringing in its new i30 with reduced pricing at the entry level and more equipment as standard.
The five-door, five-seat small hatchback finished 2016 as the third most popular car, finishing less than a month's sales behind the second-placed Toyota Corolla.
The i30 Active now starts at $20,950 before on road costs, a price reduction of $500 over the outgoing machine.
The range will also now be split into two distinct lines; Sports variants include the SR and SR Premium, while the Comfort line will include Elite and Premium versions of the car.
The SR cars are both petrol powered, while the Comfort machines are diesels.
It's a similar strategy to that adopted by companies like Volkswagen, and will allow for the addition of a third N line for the i30's high performance variants.
The Active will cross over both lines, and will be available with one of two engines and three transmissions.
A new-for Active 2.0-litre direct injection four-cylinder petrol engine can be combined with either a six-speed manual or six-speed automatic transmission, while an updated version of the company's 1.6-litre CRDi turbo diesel engine has the option of a six-speed manual or seven-speed dual-clutch transmission.
The 2.0-litre engine picks up 13kW and 28Nm over the old 1.8, making 120kW and 203Nm.
The Euro 5-tune diesel, meanwhile, retains the same 100kW power output, with 280Nm of torque available with the manual and 300Nm with the dual-clutch auto.
Standard kit on the Active includes a three-stage Drive Mode switch for auto-equipped cars, seven airbags and keyless entry. Its chassis is slightly different to the other cars, using a MacPherson strut/torsion beam rear end which it shares with the two diesel cars. The SR models get a multi-link rear suspension system.
The upside of the multi-link system is better handling, but the downside is the loss of a full-sized spare.
The first of the two Sports variants is the SR, which gets Hyundai's 1.6-litre turbocharged four-cylinder engine first seen in the Elantra SR last year.
It adds 26kW and 54Nm to the SR, which now has 150kW and 265Nm of torque as standard. You can pick from a six-speed manual or a seven-speed dual-clutch gearbox, and the SR also gets 18-inch rims, an inductive phone charger and an electronic handbrake on the dual-clutch version.
It also gets Hyundai's SmartSense driver aid suite, which includes AEB, smart cruise control, blind spot detection, rear cross traffic alert and lane keeping assist.
In fact, the Active is the only car not to get the safety suite as standard, but Hyundai says that an optional kit will be available by the end of 2017.
The SR Premium, meanwhile, gets front park assist, LED headlights, sunroof, vented and heated front seats and one touch auto windows over the SR. It's only available with a dual-clutch tranny.
On the Comfort side, the Elite gets leather trim, the SmartSense suite and an upgraded interior including a new dash with colour screen, 'premium' centre console, electronic park brake and phone charging pad. It's only available with the 1.6-litre turbo diesel and dual-clutch gearbox combo.
Above the Elite, the Premium also gets front park assist, LED headlights, sunroof, vented and heated front seats and one-touch auto windows, as well as sun visor extensions.
The i30 will go on sale in Australia in late in April.